Beth Wiggins Email and Phone Number
St. Louis, MO, US
Beth Wiggins's Location
St Louis, Missouri, United States, United States
Beth Wiggins's Contact Details
Beth Wiggins work email
- Valid
- Valid
Beth Wiggins personal email
n/a
Beth Wiggins phone numbers
About Beth Wiggins
Visionary digital product leader who builds high performance organizations that create unparalleled client experiences. Has developed a solid track record of success in creating and developing digital products that result in new revenue streams and in client loyalty. Visionary who has a solid understanding of current digital products and techniques and builds roadmaps to future digital opportunitiesDeveloped digital strategies and built and managed web sites companies for companies in industries as diverse as financial services, newspaper and new media, cable TV and manufacturing.Specialties: portfolio and product management, high performing teams, new product development, digital strategy, editing, email marketing, social media, internet marketing, digital marketing, marketing communications, organizational skills, project management, site design, usability testing, user interface design, web site promotion, workflow analysis, writing, web analytics
Beth Wiggins's Current Company Details
Edward Jones
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Portfolio Owner, Digital Branch Operations at Edward Jones
St. Louis, MO, US
- Website:
- edwardjones.com
- Employees:
- 44495
Beth Wiggins Work Experience Details
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Edward JonesSt. Louis, Mo, Us
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Digital Portfolio Owner - Digital Branch OperationsEdward Jones Feb 2024 - PresentSt. Louis, Mo, UsLead digital product management for omni-channel service strategy and for branch practice models tools and remote support. Digital lead for enterprise service strategy and branch teaming value team.
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Portfolio Owner, Digital Client Experience - Digital Product ManagementEdward Jones Aug 2022 - Oct 2024St. Louis, Mo, UsLead client facing products at Edward Jones
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Product Manager, Digital Client Experience Online AccessEdward Jones Dec 2020 - Aug 2022St. Louis, Mo, Us
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Department Leader, Client Experience Interactive ChannelEdward Jones Mar 2018 - Dec 2020St. Louis, Mo, UsResponsible for building unparalleled digital client experience websites and mobile apps.
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Manager, Client Website / Marketing TechnologyEdward Jones Nov 2013 - Feb 2018St. Louis, Mo, Us
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Director Of Digital ServicesSt. Louis Post-Disaptch May 2012 - Nov 2013Oversee all digital operations (including desktop, mobile & tablet) and new product development for regional newspaper company. Manage more than 35 vendor relationships, contracts, digital product development and special corporate initiatives (such as Find & Save product digital sales circulars and paid digital subscriptions). Manage three operational departments: digital advertising fulfillment, online creative services and internet technology & programming with 14 direct reports. Represent St. Louis Post-Dispatch on internal and external committees and organizations.
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New Product Development & Online Creative DirectorSt. Louis Post-Dispatch Nov 2009 - May 2012St Louis, Missouri, UsGenerate ideas and develop new products for online division of newspaper. Work with vendors to negogiate contracts and manage products through development, sales and marketing. Manage manage 30+ vendor relationships and $1.2 million outside services budget. New product development experience developing content strategies, revenue models and pro formas, ad products, wireframes, and prototypes. Group buying. Led development of Today’s Deal not just for STLtoday.com, but for all Lee Enterprises. The Today’s Deal product won a Lee Enterprises President’s Award for Innovation and is successful in several key ways: - a “quick strike” project – launching in under two months; - financially successful – generating $600,000+ in net revenue in its first year.- performance-based marketing and transaction business – adding to the newspaper portfolio of products.- won a Lee Enterprises President's Award for Innovation.Mobile. Within the last year, worked with vendors to establish best practices and processes – and then trained and coached our online sales people and designers on how to sell and build successful campaigns. We are leading the way in Lee Enterprises with mobile advertising now contributing nearly $90,000 per month. Social media marketing. Explore new opportunities and share them with our executive team (specifically our publisher and vice president of online.) Last year, I presented a strategy of how to use social media (mainly Facebook and Twitter) to promote our content; how to establish initial measures of success; and ideas on monetization. Many of the strategy elements have been adopted. We have hired social media marketing specialists, established social media practices in our newsroom and marketing, and have even used social media in some online advertising packages for our clients. In 2010, developed customer training Marketing in a Digital Age that is adopted by Lee Enterprises. -
Creative Services & Product Management DirectorStltoday.Com Feb 2001 - Oct 2009Manage the graphic interface, site map, and information design of STLtoday.com as part of 5-person management team. Managed four full-site redesigns: 2001 redesign re-launched the Postnet.com site as STLtoday.com; the 2003 redesign resulted in year-over-year traffic growth of 60% and profitability; 2006 redesign introduced new multimedia features and ad positions; 2008 redesign changed the design architecture and navigation, focused on user generated content and multimedia, and increased revenue opportunities. Manage three web designers and freelance design support for workload of 50+ projects per week including site design, Flash multimedia ads, and print work for in-house clients and advertisers. Work with designers to stay current with new technology like rich media and video advertising and ensure capabilities meet new requirements. Implemented new processes for workflow management and product management. Manage the Gantt chart for all projects at STLtoday.com to ensure resource availability across creative design, programming, sales and network systems. In 2008, accepted increased responsibilities for some business development project including negotiating a partnership with co-branded ticket reseller, working with sales to implement upgraded Auto search tools, and implementing solutions for contests and for online video. Also, part of the team who developed and implemented the social marketplace concept in bridal channel.In 2009, lead development of two niche sites: parenting and health. Also, take on responsibilities for improving digital ad operations process after launching Yahoo Behavioral Targeting. Improvements include better processes for ad insertion, creative development, and trafficking. With launch of new ad serving technology, provide ad tagging direction to programmers and establish the rules for Omniture code for web site analytics.
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Sr. Online Marketing StrategistInfluence Llc Aug 2000 - Feb 2001E-mail marketing and marketing technology expert for web consultancy.Researched and recommended e-mail marketing vendors. Established and built on-going partnership with the vendor to expand services and to develop expertise within the firm. Pitched new account business. Clients included: Charter Communications - permission-based e-mail marketing strategy and vendor recommendation.ebizmix (an e-commerce marketplace) - online marketing strategy with tactics including e-mail campaigns, search engine optimization, banner ads, and content sponsorship.Quomp (a new online workers comp insurance product) - partnership marketing. Researched portal tenancy deals and affinity relationships with key associations. Began negotiation on a $500,000 portal tenancy deal.
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Internet Marketing ManagerCharter Communications Jan 1999 - Jul 2000Stamford, Connecticut, UsOnline marketing strategy for 4th largest cable television company in the U.S. Managed corporate web site and product brand manager for high speed Internet. -
Nacd Web & Tech Support SupervisorCaterpillar Inc. Feb 1998 - Jan 1999Irving, Texas, UsIntranet and extranet strategy and portal development with content management system to support 72 North American dealers and 18 field offices. Managed network infrastructure and computer support for 410-employee division with 18 locations. Supervised 4-person suport staff. -
Western Divisions Field Marketing ManagerCaterpillar Inc Jul 1996 - Jan 1998Marketing and advertising affiliate manager for 23 Cat dealers in western United States and Canada. Responsible for aligning dealers with corporate marketing strategies and managing co-op advertising. Represented North American business unit on corporate web strategy team. Implemented dealer web site template for 72 North American dealers that helped address their concerns about disintermediation.Developed new $1.5 million yellow pages strategy to support entry into a new product line of small construction equipment. Implemented research in 5 markets to test strategy and developed executive presentation for program funding.
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Internet Managing EditorCaterpillar Inc Jan 1996 - Jun 1996Led multi-discipline team that launched first corporate web site for Caterpillar. Lead two-month rapid development process and cross-functional management oversight team. Gathered input across the organization to establish site structure and site map.Established and wrote the first corporate web design guidelines and policies and procedures.
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Brand SpecialistCaterpillar Inc. Nov 1994 - Jan 1996Irving, Texas, UsBrought the implementation of corporate branding strategy called "Caterpillar voice" in-house from agency. Provided brand consulting services and facilitiated brand equity workshops for more than 2,000 executives, marketing communications, dealers and vendors in North America, Europe, Africa and South America.
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Editor/Assistant Editor Fo Dealer MagazineCaterpillar Inc. Jun 1988 - Oct 1994Irving, Texas, UsPublished marketing and management magazine for Caterpillar dealers. The magazine shared best practices among 200+ worldwide Caterpillar dealers. I interviewed and wrote stories about executives at 100+ Cat dealerships on 5 continents. I started as assistant editor and was promoted to editor in 1992, with increased responsibility for editing all articles, budget and vendor management.
Beth Wiggins Skills
Digital Marketing
Online Advertising
Digital Strategy
Advertising
Web Analytics
Marketing Communications
E Commerce
Project Management
Mobile Advertising
Brand Management
Team Building
Product Development
Online Marketing
Content Strategy
New Product Development
Problem Solving
Email Marketing
Budgets
Social Media
Digital Media
Marketing Strategy
Product Launch
Product Positioning
Web Site Management
Media Campaigns
New Market Development
Public Speaking
Persuasive Presentations
Employee Training
Budget Management
Oral And Written Communication Skills
Marketing
Seo
Media
Beth Wiggins Education Details
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University Of Missouri-ColumbiaJournalism
Frequently Asked Questions about Beth Wiggins
What company does Beth Wiggins work for?
Beth Wiggins works for Edward Jones
What is Beth Wiggins's role at the current company?
Beth Wiggins's current role is Portfolio Owner, Digital Branch Operations at Edward Jones.
What is Beth Wiggins's email address?
Beth Wiggins's email address is be****@****ell.net
What is Beth Wiggins's direct phone number?
Beth Wiggins's direct phone number is +131482*****
What schools did Beth Wiggins attend?
Beth Wiggins attended University Of Missouri-Columbia.
What skills is Beth Wiggins known for?
Beth Wiggins has skills like Digital Marketing, Online Advertising, Digital Strategy, Advertising, Web Analytics, Marketing Communications, E Commerce, Project Management, Mobile Advertising, Brand Management, Team Building, Product Development.
Who are Beth Wiggins's colleagues?
Beth Wiggins's colleagues are Christopher Andersh, Megan Uht, Elizabeth Rolwes, Zachary Reed, Edwin Nieto, Aams®, Crpc®, Tammi Newton, Alan Johnston.
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