Beth Wiggins Email & Phone Number

St. Louis, Mo, Us

St. Louis, Mo, Us

Lead digital product management for omni-channel service strategy and for branch practice models tools and remote support. Digital lead for enterprise service strategy and branch teaming value team.

St. Louis, Mo, Us

Lead client facing products at Edward Jones

St. Louis, Mo, Us

St. Louis, Mo, Us

Responsible for building unparalleled digital client experience websites and mobile apps.

St. Louis, Mo, Us

Oversee all digital operations (including desktop, mobile & tablet) and new product development for regional newspaper company. Manage more than 35 vendor relationships, contracts, digital product development and special corporate initiatives (such as Find & Save product digital sales circulars and paid digital subscriptions). Manage three operational departments: digital advertising fulfillment, online creative services and internet technology & programming with 14 direct reports. Represent St. Louis Post-Dispatch on internal and external committees and organizations.

St Louis, Missouri, Us

Generate ideas and develop new products for online division of newspaper. Work with vendors to negogiate contracts and manage products through development, sales and marketing. Manage manage 30+ vendor relationships and $1.2 million outside services budget. New product development experience developing content strategies, revenue models and pro formas, ad products, wireframes, and prototypes. Group buying. Led development of Today’s Deal not just for STLtoday.com, but for all Lee Enterprises. The Today’s Deal product won a Lee Enterprises President’s Award for Innovation and is successful in several key ways: - a “quick strike” project – launching in under two months; - financially successful – generating $600,000+ in net revenue in its first year.- performance-based marketing and transaction business – adding to the newspaper portfolio of products.- won a Lee Enterprises President's Award for Innovation.Mobile. Within the last year, worked with vendors to establish best practices and processes – and then trained and coached our online sales people and designers on how to sell and build successful campaigns. We are leading the way in Lee Enterprises with mobile advertising now contributing nearly $90,000 per month. Social media marketing. Explore new opportunities and share them with our executive team (specifically our publisher and vice president of online.) Last year, I presented a strategy of how to use social media (mainly Facebook and Twitter) to promote our content; how to establish initial measures of success; and ideas on monetization. Many of the strategy elements have been adopted. We have hired social media marketing specialists, established social media practices in our newsroom and marketing, and have even used social media in some online advertising packages for our clients. In 2010, developed customer training Marketing in a Digital Age that is adopted by Lee Enterprises.

Manage the graphic interface, site map, and information design of STLtoday.com as part of 5-person management team. Managed four full-site redesigns: 2001 redesign re-launched the Postnet.com site as STLtoday.com; the 2003 redesign resulted in year-over-year traffic growth of 60% and profitability; 2006 redesign introduced new multimedia features and ad positions; 2008 redesign changed the design architecture and navigation, focused on user generated content and multimedia, and increased revenue opportunities. Manage three web designers and freelance design support for workload of 50+ projects per week including site design, Flash multimedia ads, and print work for in-house clients and advertisers. Work with designers to stay current with new technology like rich media and video advertising and ensure capabilities meet new requirements. Implemented new processes for workflow management and product management. Manage the Gantt chart for all projects at STLtoday.com to ensure resource availability across creative design, programming, sales and network systems. In 2008, accepted increased responsibilities for some business development project including negotiating a partnership with co-branded ticket reseller, working with sales to implement upgraded Auto search tools, and implementing solutions for contests and for online video. Also, part of the team who developed and implemented the social marketplace concept in bridal channel.In 2009, lead development of two niche sites: parenting and health. Also, take on responsibilities for improving digital ad operations process after launching Yahoo Behavioral Targeting. Improvements include better processes for ad insertion, creative development, and trafficking. With launch of new ad serving technology, provide ad tagging direction to programmers and establish the rules for Omniture code for web site analytics.

E-mail marketing and marketing technology expert for web consultancy.Researched and recommended e-mail marketing vendors. Established and built on-going partnership with the vendor to expand services and to develop expertise within the firm. Pitched new account business. Clients included: Charter Communications - permission-based e-mail marketing strategy and vendor recommendation.ebizmix (an e-commerce marketplace) - online marketing strategy with tactics including e-mail campaigns, search engine optimization, banner ads, and content sponsorship.Quomp (a new online workers comp insurance product) - partnership marketing. Researched portal tenancy deals and affinity relationships with key associations. Began negotiation on a $500,000 portal tenancy deal.

Stamford, Connecticut, Us

Online marketing strategy for 4th largest cable television company in the U.S. Managed corporate web site and product brand manager for high speed Internet.

Irving, Texas, Us

Intranet and extranet strategy and portal development with content management system to support 72 North American dealers and 18 field offices. Managed network infrastructure and computer support for 410-employee division with 18 locations. Supervised 4-person suport staff.

Marketing and advertising affiliate manager for 23 Cat dealers in western United States and Canada. Responsible for aligning dealers with corporate marketing strategies and managing co-op advertising. Represented North American business unit on corporate web strategy team. Implemented dealer web site template for 72 North American dealers that helped address their concerns about disintermediation.Developed new $1.5 million yellow pages strategy to support entry into a new product line of small construction equipment. Implemented research in 5 markets to test strategy and developed executive presentation for program funding.

Led multi-discipline team that launched first corporate web site for Caterpillar. Lead two-month rapid development process and cross-functional management oversight team. Gathered input across the organization to establish site structure and site map.Established and wrote the first corporate web design guidelines and policies and procedures.

Irving, Texas, Us

Brought the implementation of corporate branding strategy called "Caterpillar voice" in-house from agency. Provided brand consulting services and facilitiated brand equity workshops for more than 2,000 executives, marketing communications, dealers and vendors in North America, Europe, Africa and South America.

Irving, Texas, Us

Published marketing and management magazine for Caterpillar dealers. The magazine shared best practices among 200+ worldwide Caterpillar dealers. I interviewed and wrote stories about executives at 100+ Cat dealerships on 5 continents. I started as assistant editor and was promoted to editor in 1992, with increased responsibility for editing all articles, budget and vendor management.