Beth Wiggins Email & Phone Number

St. Louis, MO, US

St. Louis, MO, US

Lead digital product management for omni-channel service strategy and for branch practice models tools and remote support. Digital lead for enterprise service strategy and branch teaming value team.

St. Louis, MO, US

Lead client facing products at Edward Jones

St. Louis, MO, US

St. Louis, MO, US

Responsible for building unparalleled digital client experience websites and mobile apps.

St. Louis, MO, US

Oversee all digital operations (including desktop, mobile & tablet) and new product development for regional newspaper company. Manage more than 35 vendor relationships, contracts, digital product development and special corporate initiatives (such as Find & Save product digital sales circulars and paid digital subscriptions). Manage three operational.

St Louis, Missouri, US

Generate ideas and develop new products for online division of newspaper. Work with vendors to negogiate contracts and manage products through development, sales and marketing. Manage manage 30+ vendor relationships and $1.2 million outside services budget. New product development experience developing content strategies, revenue models and pro formas, ad.

Manage the graphic interface, site map, and information design of STLtoday.com as part of 5-person management team. Managed four full-site redesigns: 2001 redesign re-launched the Postnet.com site as STLtoday.com; the 2003 redesign resulted in year-over-year traffic growth of 60% and profitability; 2006 redesign introduced new multimedia features and ad.

E-mail marketing and marketing technology expert for web consultancy.Researched and recommended e-mail marketing vendors. Established and built on-going partnership with the vendor to expand services and to develop expertise within the firm. Pitched new account business. Clients included: Charter Communications - permission-based e-mail marketing strategy.

Stamford, Connecticut, US

Online marketing strategy for 4th largest cable television company in the U.S. Managed corporate web site and product brand manager for high speed Internet.

Irving, Texas, US

Intranet and extranet strategy and portal development with content management system to support 72 North American dealers and 18 field offices. Managed network infrastructure and computer support for 410-employee division with 18 locations. Supervised 4-person suport staff.

Marketing and advertising affiliate manager for 23 Cat dealers in western United States and Canada. Responsible for aligning dealers with corporate marketing strategies and managing co-op advertising. Represented North American business unit on corporate web strategy team. Implemented dealer web site template for 72 North American dealers that helped.

Led multi-discipline team that launched first corporate web site for Caterpillar. Lead two-month rapid development process and cross-functional management oversight team. Gathered input across the organization to establish site structure and site map.Established and wrote the first corporate web design guidelines and policies and procedures.

Irving, Texas, US

Brought the implementation of corporate branding strategy called "Caterpillar voice" in-house from agency. Provided brand consulting services and facilitiated brand equity workshops for more than 2,000 executives, marketing communications, dealers and vendors in North America, Europe, Africa and South America.

Irving, Texas, US

Published marketing and management magazine for Caterpillar dealers. The magazine shared best practices among 200+ worldwide Caterpillar dealers. I interviewed and wrote stories about executives at 100+ Cat dealerships on 5 continents. I started as assistant editor and was promoted to editor in 1992, with increased responsibility for editing all articles.