Beth Reilly

Beth Reilly Email and Phone Number

Integrated Marketing Executive ➪ Corporate Leadership Consultant ➪ Board Member ➪ Luxury Travel Advisor @ DigitalMatter, LLC
Beth Reilly's Location
Downers Grove, Illinois, United States, United States
About Beth Reilly

Chief Marketing Officer and integrated marketing executive with more than two decades of online and offline media and marketing leadership experience across various industries in Fortune 500, start-up, and interim leadership environments. Media strategy, digital & social leader, and all-around marketer recognized for leveraging outstanding relationship-building and networking skills. Adjunct Professor at Loyola University.↪ Value Proposition:Authentic Integrated Marketing Leadership Approach with a Digital Lens↪ Board Engagements & Advisory:Ronald McDonald House Charities - CNI, Board Member ❑ Brand Innovators, Advisory Board Member ❑ Common Threads, Apprentice Board Member ❑ University Club of Chicago, Member Chair ❑ Chief, Founding Member, Invitation-Only Women’s Network ❑ The Peer 150, Founding Member➟ MOTIVATION & LEADERSHIPSince first entering the marketing field, I have been fascinated by the opportunity to take on various challenges and find ways marketing can help solve them. The creativity in marketing is most captivating to me and I deeply appreciate the marketing community and the relationships I have been able to nurture and count on over the years.As a marketing leader, I take care of my team and stand up for them while also making sure to let them shine. I am respected by my senior executive peers for my transparency and sense of humor that makes everyone feel at ease.➟ CORE COMPETENCIES & ATTRIBUTESGlobal Marketing Leadership ❑ Overall Marketing Strategy ❑ Testing, Learning, & Innovating ❑ Know-How and Relationships in the Digital and Performance Marketing Space ❑ Turnaround & Establishing Processes Quickly ❑ Team Building & Development ❑ Social Media Playbooks ❑ Brand Integrations

Beth Reilly's Current Company Details
DigitalMatter, LLC

Digitalmatter, Llc

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Integrated Marketing Executive ➪ Corporate Leadership Consultant ➪ Board Member ➪ Luxury Travel Advisor
Beth Reilly Work Experience Details
  • Digitalmatter, Llc
    Ceo And Principal Consultant
    Digitalmatter, Llc 2015 - Present
    In 2015, I had the opportunity to launch and run a global marketing and media interim leadership company. I took on long-term appointments to build and lead entire marketing departments as CMO and/or transform operations as EVP.
  • Digitalmatter, Llc
    Head Of Brand Marketing - Ferrara Usa
    Digitalmatter, Llc May 2023 - Sep 2024
  • Digitalmatter, Llc
    Head Of Media Strategy, Planning And Partnerships - Live Nation Concerts
    Digitalmatter, Llc 2022 - 2023
    Brought in to build a centralized media function at worlds largest promoter of live events.
  • Digitalmatter, Llc
    Cmo Appointment, Tmrw
    Digitalmatter, Llc 2021 - Apr 2022
    Building brand positioning, story, identity, and marketing team for game-changing life science technology company innovating in the IVF space.
  • Digitalmatter, Llc
    Digital Media Planning And Strategy Appointment, Live Nation Entertainment
    Digitalmatter, Llc 2021 - 2021
    Brought in to help rebuild the in-house Digital Media Strategy and Planning function as live events came back from the pandemic
  • Digitalmatter, Llc
    𝐂𝐌𝐎 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭, 𝐕𝐎𝐋𝐓𝐀
    Digitalmatter, Llc 2020 - 2021
    Built brand positioning, story, and identity, resulting in a successful triple-million-dollar Series D round of fundraising within 6 months for an electric vehicle charging start-up. Built first marketing roadmap.
  • Digitalmatter, Llc
    𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐞𝐝𝐢𝐚 & 𝐁𝐫𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐏𝐑𝐈𝐍𝐓
    Digitalmatter, Llc 2017 - 2019
    Led media strategy and partnerships across the portfolio. Optimized Google partnership and developed a full-funnel social strategy across Facebook, Twitter, and Snapchat.
  • Digitalmatter, Llc
    𝐇𝐞𝐚𝐝, 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐞𝐝𝐢𝐚/𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐎𝐓𝐎𝐑𝐎𝐋𝐀
    Digitalmatter, Llc 2015 - 2017
    Pioneered global social media playbook, persona, and guidelines. Led global launch of the award-winning Moto Z and Moto Mods.
  • Digitalmatter, Llc
    Global Media Lead On 𝐇𝐄𝐖𝐋𝐄𝐓𝐓 𝐏𝐀𝐂𝐊𝐀𝐑𝐃 𝐄𝐍𝐓𝐄𝐑𝐏𝐑𝐈𝐒𝐄 At Phd
    Digitalmatter, Llc 2015 - 2016
    Led global media strategy on re-launch of HPE brand.
  • Le Rêve Luxury Travel
    Owner, Luxury Travel Advisor
    Le Rêve Luxury Travel Mar 2023 - Present
    An Independent affiliate of Departure Lounge, a Virtuoso member.Full service luxury travel planning services specializing in custom luxury travel, family travel and open to all your travel dreams – be it a small group or corporate trip or just a couple’s getaway.
  • Influential
    Advisor
    Influential Aug 2021 - Present
    Las Vegas, Nv, Us
    Board of Advisors to this leading technology platform connecting brands with audiences via transparent data and machine learning
  • Loyola University Chicago
    Professor (Adjunct)
    Loyola University Chicago Jan 2020 - 2023
    Chicago, Illinois, Us
    Instructor and Mentor for School of Communications Media Planning Course (Comms 317)
  • Northwestern Mutual
    Head Of Integrated Media, Partnerships, And Social Marketing
    Northwestern Mutual 2020 - 2021
    Milwaukee, Wi, Us
    In my role as Head of Integrated Media, Partnerships, and Social Marketing at Northwestern Mutual, I led the media, social and digital marketing teams as well as management of media partnerships.► Delivered significant YOY lead generation growth by optimizing the media plan using full-funnel social; improved media mix in 3 months.► Increased brand engagement 150% by creating the first real-time social event around the Super Bowl.► Generated 1B media impressions by leading a successful celebrity influencer program.
  • Publicis Media
    𝐄𝐕𝐏 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫
    Publicis Media 2019 - 2020
    London, England, Gb
    Sprint and T-Mobile had announced their merger and I was brought over from leading media internally at Sprint to help rebuild the Seattle team that managed the T-Mobile media business. ► Transformed a team of 85 people across the country.► Led all planning and investment on the $1B T-Mobile media account.► Assisted and led specific new business pitches.
  • Barilla Group
    Senior Director, Head Of Digital And Social Media
    Barilla Group 2014 - 2015
    Parma, It
    In this Senior Director, Head of Digital and Social Media role for Barilla, the global share leader in pasta, I led digital and social media across the Americas.► Developed company’s 1st digital and social strategy, yielding a more diversified media mix and increase in social engagements, including positioning of an internal chef as an Instagram influencer.► Led the creative development and launch of the largest new product launch in company history.
  • Mondelēz International
    Head Of Global Digital Strategy
    Mondelēz International 2012 - 2014
    Greater Chicago Area, Il, Us
    In my role as Director of Global Digital Strategy for Mondelez, I led global digital strategy for a $36B snacking company. I directed various digital media and marketing initiatives across the globe. ► Brokered 1st global deal with Twitter. ► Driving force of the award-winning team behind the Oreo social media community and trailblazing real-time Superbowl tweet.
  • Kraft Foods
    Global Digital Strategy Lead
    Kraft Foods 2008 - 2012
    Chicago, Us
    As Kraft Food’s Director, Digital and Social Marketing, I led digital and social marketing and media for all Kraft US grocery, snacks, and confections brands.► Directed digital media and marketing across three-billion-dollar businesses (Grocery Unit, Snacks Unit, and Canadian Unit).► Created the 1st global social media playbook, persona, and guidelines for Kraft.
  • Kraft Foods
    Senior Manager – Global Consumer Relationship Marketing
    Kraft Foods 2005 - 2008
    Chicago, Us
    In this Senior Manager role, I managed all integrated editorial content and partnerships for Kraft’s Food and Family magazine (9M circulation), #2 food website in North America and e-mail program (4.5M weekly circulation).
  • Kraft Foods
    Senior Associate Brand Manager
    Kraft Foods 2003 - 2005
    Chicago, Us
    In my initial role with Kraft, I oversaw all strategic initiatives, including P&L on $400M Miracle Whip brand and specialty sauces.

Beth Reilly Education Details

  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Psychology

Frequently Asked Questions about Beth Reilly

What company does Beth Reilly work for?

Beth Reilly works for Digitalmatter, Llc

What is Beth Reilly's role at the current company?

Beth Reilly's current role is Integrated Marketing Executive ➪ Corporate Leadership Consultant ➪ Board Member ➪ Luxury Travel Advisor.

What schools did Beth Reilly attend?

Beth Reilly attended University Of Wisconsin-Madison.

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