Beth Reilly Email and Phone Number
Chief Marketing Officer and integrated marketing executive with more than two decades of online and offline media and marketing leadership experience across various industries in Fortune 500, start-up, and interim leadership environments. Media strategy, digital & social leader, and all-around marketer recognized for leveraging outstanding relationship-building and networking skills. Adjunct Professor at Loyola University.↪ Value Proposition:Authentic Integrated Marketing Leadership Approach with a Digital Lens↪ Board Engagements & Advisory:Ronald McDonald House Charities - CNI, Board Member ❑ Brand Innovators, Advisory Board Member ❑ Common Threads, Apprentice Board Member ❑ University Club of Chicago, Member Chair ❑ Chief, Founding Member, Invitation-Only Women’s Network ❑ The Peer 150, Founding Member➟ MOTIVATION & LEADERSHIPSince first entering the marketing field, I have been fascinated by the opportunity to take on various challenges and find ways marketing can help solve them. The creativity in marketing is most captivating to me and I deeply appreciate the marketing community and the relationships I have been able to nurture and count on over the years.As a marketing leader, I take care of my team and stand up for them while also making sure to let them shine. I am respected by my senior executive peers for my transparency and sense of humor that makes everyone feel at ease.➟ CORE COMPETENCIES & ATTRIBUTESGlobal Marketing Leadership ❑ Overall Marketing Strategy ❑ Testing, Learning, & Innovating ❑ Know-How and Relationships in the Digital and Performance Marketing Space ❑ Turnaround & Establishing Processes Quickly ❑ Team Building & Development ❑ Social Media Playbooks ❑ Brand Integrations
Digitalmatter, Llc
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Ceo And Principal ConsultantDigitalmatter, Llc 2015 - PresentIn 2015, I had the opportunity to launch and run a global marketing and media interim leadership company. I took on long-term appointments to build and lead entire marketing departments as CMO and/or transform operations as EVP. -
Head Of Brand Marketing - Ferrara UsaDigitalmatter, Llc May 2023 - Sep 2024 -
Head Of Media Strategy, Planning And Partnerships - Live Nation ConcertsDigitalmatter, Llc 2022 - 2023Brought in to build a centralized media function at worlds largest promoter of live events. -
Cmo Appointment, TmrwDigitalmatter, Llc 2021 - Apr 2022Building brand positioning, story, identity, and marketing team for game-changing life science technology company innovating in the IVF space. -
Digital Media Planning And Strategy Appointment, Live Nation EntertainmentDigitalmatter, Llc 2021 - 2021Brought in to help rebuild the in-house Digital Media Strategy and Planning function as live events came back from the pandemic -
𝐂𝐌𝐎 𝐀𝐩𝐩𝐨𝐢𝐧𝐭𝐦𝐞𝐧𝐭, 𝐕𝐎𝐋𝐓𝐀Digitalmatter, Llc 2020 - 2021Built brand positioning, story, and identity, resulting in a successful triple-million-dollar Series D round of fundraising within 6 months for an electric vehicle charging start-up. Built first marketing roadmap. -
𝐇𝐞𝐚𝐝 𝐨𝐟 𝐌𝐞𝐝𝐢𝐚 & 𝐁𝐫𝐚𝐧𝐝 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧 𝐒𝐏𝐑𝐈𝐍𝐓Digitalmatter, Llc 2017 - 2019Led media strategy and partnerships across the portfolio. Optimized Google partnership and developed a full-funnel social strategy across Facebook, Twitter, and Snapchat. -
𝐇𝐞𝐚𝐝, 𝐆𝐥𝐨𝐛𝐚𝐥 𝐌𝐞𝐝𝐢𝐚/𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐌𝐎𝐓𝐎𝐑𝐎𝐋𝐀Digitalmatter, Llc 2015 - 2017Pioneered global social media playbook, persona, and guidelines. Led global launch of the award-winning Moto Z and Moto Mods. -
Global Media Lead On 𝐇𝐄𝐖𝐋𝐄𝐓𝐓 𝐏𝐀𝐂𝐊𝐀𝐑𝐃 𝐄𝐍𝐓𝐄𝐑𝐏𝐑𝐈𝐒𝐄 At PhdDigitalmatter, Llc 2015 - 2016Led global media strategy on re-launch of HPE brand. -
Owner, Luxury Travel AdvisorLe Rêve Luxury Travel Mar 2023 - PresentAn Independent affiliate of Departure Lounge, a Virtuoso member.Full service luxury travel planning services specializing in custom luxury travel, family travel and open to all your travel dreams – be it a small group or corporate trip or just a couple’s getaway. -
AdvisorInfluential Aug 2021 - PresentLas Vegas, Nv, UsBoard of Advisors to this leading technology platform connecting brands with audiences via transparent data and machine learning -
Professor (Adjunct)Loyola University Chicago Jan 2020 - 2023Chicago, Illinois, UsInstructor and Mentor for School of Communications Media Planning Course (Comms 317) -
Head Of Integrated Media, Partnerships, And Social MarketingNorthwestern Mutual 2020 - 2021Milwaukee, Wi, UsIn my role as Head of Integrated Media, Partnerships, and Social Marketing at Northwestern Mutual, I led the media, social and digital marketing teams as well as management of media partnerships.► Delivered significant YOY lead generation growth by optimizing the media plan using full-funnel social; improved media mix in 3 months.► Increased brand engagement 150% by creating the first real-time social event around the Super Bowl.► Generated 1B media impressions by leading a successful celebrity influencer program. -
𝐄𝐕𝐏 𝐌𝐚𝐧𝐚𝐠𝐢𝐧𝐠 𝐃𝐢𝐫𝐞𝐜𝐭𝐨𝐫Publicis Media 2019 - 2020London, England, GbSprint and T-Mobile had announced their merger and I was brought over from leading media internally at Sprint to help rebuild the Seattle team that managed the T-Mobile media business. ► Transformed a team of 85 people across the country.► Led all planning and investment on the $1B T-Mobile media account.► Assisted and led specific new business pitches. -
Senior Director, Head Of Digital And Social MediaBarilla Group 2014 - 2015Parma, ItIn this Senior Director, Head of Digital and Social Media role for Barilla, the global share leader in pasta, I led digital and social media across the Americas.► Developed company’s 1st digital and social strategy, yielding a more diversified media mix and increase in social engagements, including positioning of an internal chef as an Instagram influencer.► Led the creative development and launch of the largest new product launch in company history. -
Head Of Global Digital StrategyMondelēz International 2012 - 2014Greater Chicago Area, Il, UsIn my role as Director of Global Digital Strategy for Mondelez, I led global digital strategy for a $36B snacking company. I directed various digital media and marketing initiatives across the globe. ► Brokered 1st global deal with Twitter. ► Driving force of the award-winning team behind the Oreo social media community and trailblazing real-time Superbowl tweet. -
Global Digital Strategy LeadKraft Foods 2008 - 2012Chicago, UsAs Kraft Food’s Director, Digital and Social Marketing, I led digital and social marketing and media for all Kraft US grocery, snacks, and confections brands.► Directed digital media and marketing across three-billion-dollar businesses (Grocery Unit, Snacks Unit, and Canadian Unit).► Created the 1st global social media playbook, persona, and guidelines for Kraft. -
Senior Manager – Global Consumer Relationship MarketingKraft Foods 2005 - 2008Chicago, UsIn this Senior Manager role, I managed all integrated editorial content and partnerships for Kraft’s Food and Family magazine (9M circulation), #2 food website in North America and e-mail program (4.5M weekly circulation). -
Senior Associate Brand ManagerKraft Foods 2003 - 2005Chicago, UsIn my initial role with Kraft, I oversaw all strategic initiatives, including P&L on $400M Miracle Whip brand and specialty sauces.
Beth Reilly Education Details
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University Of Wisconsin-MadisonPsychology
Frequently Asked Questions about Beth Reilly
What company does Beth Reilly work for?
Beth Reilly works for Digitalmatter, Llc
What is Beth Reilly's role at the current company?
Beth Reilly's current role is Integrated Marketing Executive ➪ Corporate Leadership Consultant ➪ Board Member ➪ Luxury Travel Advisor.
What schools did Beth Reilly attend?
Beth Reilly attended University Of Wisconsin-Madison.
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