Strategic communication professional with 15+ years experience in media relations, online content development, marketing, and advocacy. Excels at creating and maintaining positive relationships between organizations, clients, and stakeholders. Consistently manages successful communication programs that maintain brand integrity, utilize an organization’s strengths, and resolve deficiencies.AREAS OF EXPERTISEWriting and EditingWebsite DevelopmentAdvocacy/Community-BuildingMedia Relations and PRSocial MediaMarketing and AdvertisingResearch and AnalysisCreative Problem-SolvingMentoring ACCOMPLISHMENTS• Successfully placed positive news stories and editorials with leading media outlets, including New York Times, Wall St. Journal, USA Today, and ABC News. • Increased national trade association membership by 5% during economic downturn.• Initiated outreach programs to diversify association membership. Secured over $350,000 in corporate sponsorship for these programs. • Established clean energy education curriculums in over 20 universities nationwide.• Saved employer over $20,000 in redesign of 50,000-page, multi-CMS website, social media channels, and other publications.• Helped secure passage of federal legislation benefiting construction and energy industry and social services programs. TECHNICAL SKILLS: Microsoft Office applications; graphic design using Adobe Creative Suite; media monitoring (Vocus, Cision, Meltwater); Web analytics (Google Analytics, Google Website Optimizer, 4Q), membership database, survey, + e-news distribution (Constant Contact, Raisers Edge, SurveyMonkey, AssociationNow, Q); online content management systems, including Movable Type, Wordpress and HTML; social media applications (Facebook, Twitter, LinkedIn, Instagram, Flickr, YouTube).
Listed skills include Writing, Website Development, Social Media, Energy Industry, and 25 others.