Focused exclusively on the optimization of a diverse talent pool, we work side-be-side your leadership teams to create cultures of belonging and unlock potential. We help your leaders gain the confidence and competence to have conversations that matter and overcome the barriers to individual and team success.

As a senior consultant and lead facilitator, I lead a variety of learning programs that help advance skillsets, cultivate mindsets and realize leadershp potential. From new hires to senior executives I strive for the "aha" moments to land the learning, spark the joy and elevate performance.

As a Senior Consultant with Interaction Associates, Betina helps organizations build individual and collective capacities in the areas of Strategy, Collaboration, Facilitation and Leadership Development. She co-creates and facilitates engagements tailored to address organization’s unique challenges and goals.

• Co-designed, co-facilitated and co-led Strategic Planning Committee of the largest trade association in the world (1 Million+ members) through a Scenario Planning Process• Co-facilitated and designed interactive Strategic Dialogue process to engage 20,000 association members; conducted a “train the facilitator” session to support engagement process• Provided client liaison, project management and facilitation support for multiple Scenario Planning, Visioning and Strategic Action Planning workshops for Provincial regulatory agency in British Columbia, Canada.• Designed, developed and currently facilitating 6 month strategic planning initiative for leading public health organization in California

• Developed, negotiated and executed contracts representing over $60 Million in annual, profitable revenue with companies such as eBay, Inc., Hertz, Microsoft, Salesforce.com and others.• Recently negotiated and launched the FedEx – Delta SkyMiles program which has generated approximately $400,000 in highly profitable revenue within the first quarter of launch. • Planned, led and facilitated numerous departmental meetings, training and strategic planning sessions with executive management and within Alliance Marketing department.

• Designed Cross Operating Company alliance development and implementation process for FedEx Office• Launched new alliance program to participate in Best Buy’s Rewards Zone for Small Business program with potential to target membership of over 1 Million customers• Responsible for partner evaluation and prioritization of business development revenue generation opportunities• Supported negotiation of multiple alliance agreements in key market segments that support FedEx corporate strategy that were estimated to generate incremental revenue of over $10 MM in first year of launch.

• Responsible for business development (contract negotiations, pricing, compensation), relationship/partner management, program support infrastructure (association support, customer enrollment), marketing communications/programs, brand compliance and performance measurement.• Hired and developed 6 professionals building the Associations Marketing Team responsible for managing over 100 alliance programs representing over $250 million in annual revenue.• Managed a budget of $3.2 Million and exceeded growth goals achieving 13% growth YOY to over $250 Million• Benchmarked and implemented best practices to enhance existing alliance model, by: rationalizing/segmenting program portfolio, prioritizing partner investment, streamlining internal processes, enforcing brand compliance, automating marketing communications, and strengthening overall Association Program value proposition. • Results include: improved profitability by 10%, increased operational effectiveness by approximately 20%, improved customer (association member) experience, increased partner (Association) satisfaction and enhanced program brand equity.

IN ACQUISITION & ALLIANCE MARKETING:• Managed key strategic partnerships, including American Express (AMEX) - Small Business Services (SBS), AMEX Merchant, IBM and Wells Fargo, which represented over $160 Million in annual revenue, with 10-17% in annual growth.• Coordinated across multiple FedEx communication channels supporting the re-branding of American Express Small Business Services division; including Advertising (print), direct marketing, and interactive channelsIN SEGMENT MARKETING (Database Marketing)• Participated in multiple Enterprise Customer Relationship Management (ECRM) team initiatives: including implementation of interactive customer profiling development of customer scenarios for pilot program• Established and led cross-functional Email Marketing Taskforce responsible for enhancing customer experience and email effectiveness through improvements in data capture, email infrastructure, processes and guidelines. Increased size of email database from 400k to over one Million. Increased subscribers of ShipSmart eNews by over 30%.• Managed Small Business Center, an online resource center for Small Businesses to support their business and shipping needs. Increased membership from 6,000 to over 15,000 members.• Launched multiple integrated, multi-channel, revenue generating marketing campaigns, including direct mail & email •Chosen to participate in Small Business Channel Strategy team that developed recommendations on how to reach Small Business Customers across all FedEx touch points. Presented recommendations to senior management.• Led cross-departmental recruitment effort resulting in over 100 interviews and several new hires. Planned/coordinated Worldwide Marketing EXPO involving over 60 participants and 150 attendees • Led cross-functional process-improvement task force that revised and implemented new coupon processing guidelines.

• Managed a team of 3 professionals responsible for improving customer attrition rates and building customer loyalty within the small business segment.• Managed researched initiatives designed to provide critical customer retention insight, which served as the precursor to establishing a Customer Experience Management organization, a key strategic shift.• Managed the development of an event-based tool enabling Marketing and Sales users to have visibility into and leverage customer activites to drive relevant customer interaction.• Developed and executed customer retention campaign targeting at-risk and declining customers, to understand root cause analysis and reward customer for behavior.• Oversaw FedEx Business Advisory Board, an ongoing initiative to provide timely, relevant customer insights that validate, support development of ongoing Marketing initiatives.