• Manage admission operations, receiving, transforming, loading applications and deploying decisions for over 15000 applications annually• Supervise two Senior Assistant Deans and the Senior Operations Manager and his staff• Serve as a member of the Dean’s Staff• Responsible for undergraduate admission database management including the Student Information System (Banner), Document Imaging (Banner Document Management), and CRM (TargetX within Salesforce)• Liaise with online technology partners: Common Application, Coalition for Access & Affordability, SSD, TargetX• Lead for the undergraduate admission CRM team using DemandTools, Informatica, Form Assembly, Visual Force, and Process Builder to facilitate extensive event management, numerous mass email campaigns and application review• Direct the automated import of data from many sources including: SAT, ACT, TOEFL, Royall & Co, Cappex, Chegg, College Board Student Search Service, Common Application, Coalition for Access & Affordability and various others• Create and maintain data dictionaries to map application data between Common Application, Coalition, CRM, Informatica, Axiom and Banner to include nearly 2500 data elements ensuring consistency across platforms• Maintain undergraduate admission office web pages using Cascade and CSS to provide consistent look between the campus web pages and the W&M Salesforce pages• Build and control the data synchronization between Banner and CRM including students, applications, test scores, enrollment histories and educational institutions• Integral member of the Request for Proposal Team to purchase and implement a Campus Wide CRM• Serve on several campus committees: Admission Working Group, Student Administration Working Group, Imaging Working Group, Campus Wide CRM Implementation Team• Partner with numerous offices across campus: Information Technology, Financial Aid, University Registrar, Advancement, Dean of Students, Bursar and the President providing consulting