Betsy Dumperth Email & Phone Number

Farmington, Ny

Worked with CEO of NewEasy.com to increase revenues from a fledgling website to a multimillion-dollar business in 18 months by expanding product assortment, improving merchandise flow and addition of new website AsSeenOnTVExpress.com. Other attributing factors were the sourcing new products, negotiating more favorable pricing for new and existing products. Long term partnerships I had with vendors allowed me to broaden product assortment and buy direct resulting in increased sales and margin. Placed orders, tracked deliveries, communicated with vendors/warehouse and resolved problems to meet timely delivery of product.Wrote product copy, produced graphics for new products.Maintained multiple websites and platforms – NewEasy.com, AsSeenOnTVExpress.com, AsSeenOnTVLive.com, Walmart marketplace.Attended 3 trade shows annually – meeting with existing vendors to review new product launches and explore new vendors and product lines.Executed strategic markdown plan to move overstocks while maintaining a close eye on margin.Created receiving and product set up procedures.

Merchandiser/buyer for AsSeenOnTV.com. Worked with the Brand Manager to achieve sales and profit objectives for the company. Connekt took over the management of AsSeenOnTV.com which I was the merchandiser/buyer so it was a smooth transition as I had vendor relationships, extensive knowledge of categories and business. I worked closely with Planning Team to manage inventory, improve instock position, inventory turn through aggressive vendor negotiations and strategic markdowns. Analyzed current and historical sales trends to maximize company and key item performance.Worked with warehouse, vendors and accounting to reconcile inventory and discrepancies.Used E-Commerce to reduce inventory through clearance section and email campaigns

Who can resist those wonderful infomericals - I couldn't so I became the merchandiser of the destination site AsSeenOnTV.com. A fast pace category that was growing by leaps and bound. Not only was the category growing so was the internet. But with a category driven by vendor (infomercial) success, it was imperative to smooth out the often "roller-coaster" with solid problem solving products. And my background in broad assortment of merchandise categories prepared me for this. We experienced double digit sales increases year after year. While keeping a tight control on inventory turns, increased margin and category growth or decline.

Merchandised catalog, reviewed new and repeat product mix, determined product mix, created catalog page plansAnalyzed page, product and category profitabilityAnalyzed sales data – profit & lossDeveloped strategic growth plan for titleOversaw catalog production – select photos, edit and approve copy, arrange final pagination, approve assembled pagesAttended trade shows, study market trendsWorked with Inventory Planning Team to manage inventory, maintaining lowest possible backorders and maximizing inventory turnsApproved vendors & pricingOversaw/Managed other projects as neededOversaw operation of department of 7

Cleveland, Ohio

Merchandised catalog, reviewed new and repeat product mix, determined product mix, created catalog page plansAnalyzed page, product and category profitabilityAnalyzed sales data – profit & lossDeveloped strategic growth plan for titleOversaw catalog production – select photos, edit and approve copy, arrange final pagination, approve assembled pagesAttended trade shows, study market trendsWorked with Inventory Planning Team to manage inventory, maintaining lowest possible backorders and maximizing inventory turnsApproved vendors & pricingOversaw/Managed other projects as neededOversaw operation of departmentResponsible for all personnel decisions regarding catalog team - hiring, training, evaluating catalog team staffServed on the Management Team

Cleveland, Ohio

Cleveland, Ohio

Cleveland, Ohio