Betsy Grebinoski (Devries) Email & Phone Number

Greater Minneapolis-St. Paul Area

-Define, build and execute a product vision and strategy for the new digital customer productVirtuoso Wanderlist®, as featured in the New York times, USA Today, Forbes, and Bloomberg, andserving 20k+ affluent travelers with an annual operating budget of $1.7M-Define, build and execute a product vision and strategy for the new digital customer product Virtuoso Wanderlist®, serving 20k+ customers and accounting for $1.5M+ in company investment annually-Envision, test and execute large-scale product pivot strategy to leverage existing value-driving components and innovate more successful features for the changing 2020 market-Train, mentor and manage direct reports as well as matrix team members to build product success, further employee satisfaction and enable professional growth -Synthesize product strategies using data and customer insights, market analysis and user research to inject constituent feedback directly into product discovery, design and development-Work closely in an agile development team of designers, and engineering, -both internal and third party contractors- plus partnering with other subject matter experts, stakeholders and executives to create shared understanding, clarity and alignment on strategy and execution-Lead projects across a variety of divisions from product management, engineering, design, and product marketing departments to align business needs-Monitor product ROIs and KPIs to ensure quality and suggest product course corrections when needed-Collaborate with matrix team to implement product marketing strategies to drive growth of user adoption, engagement, and retention-Utilize large and small scale presentation opportunities at conferences, staff meetings, sales calls and constituent trainings, to serve as a subject matter expert and share best practices of our digital product-Provide technical support and quality assurance for platform functionality -Create, acquire, and maintain content quality of digital product

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Excelsior, Mn

*Note- Began project as contract employee with Pique Travel Design - moved to Virtuoso staff employee 01/19

Quito, Ecuador

- Coordination of vacation packages from initial client communication through sale and logistical trip fulfillment- Client management including payments, invoicing and updating of payment tracking systems- Development of relationships with Ecuadorian hotels, restaurants and other establishments to strengthen tourism andbuild additional international business- Blog posting, social media, website and local Ecuadorian marketing campaign management

Roseville, Minnesota

- Planning and actualization of annual events including fundraising walks, golf tournaments and dinner auction gala’s- Management of volunteers to educate, problem solve and improve processes for individual fulfillment and foundational success- Mentorship to teach and provide feedback on performance of office intern

Hudson, Wisconson

- Manage retail store Soft Lines department, earning $9M in annual sales by strategizing logistics processes, financial analysis and merchandising detail- Human Resource development of 200+ staff, including 4 middle management Team Lead direct reports through hiring, training and scheduling- Executive collaboration to ensure effective communication, staff team member satisfaction andoverall success of store- Lead district-wide conference calls and store meetings to collaborate and communicate key business decisions and best practices- Named Top New in Role Talent of Twin Cities Area Target Stores and Best Team Player at Hudson Target in 2012- Lead annual store inventory process resulting in best shortage results of the group censecutive rounds while in role - Increased annual sales of department 6%, resulting in best performance of 60 stores in 2012

Twin Cities, Minnesota

- Management of volunteers building Habitat for Humanity Homes - Partnership with corporate, faith and individual volunteer groups to further affordable housing efforts in the community through education and problem solving- Engagement with other non-profit organizations in the metro area through the AmeriCorps program to plan events, troubleshoot and multiply results for positive community change- Partnership with Event Planning team to execute TCHFH Hard Hat Black Tie Gala in 2010 and 2011

Fargo, North Dakota

- Coordination of volunteers to support new American families and staff World Refugee Day Event - Communication with LSS staff to provide effective volunteer scheduling and enlist partnerships for event activities - Partnership with community groups and educational institutions to support LSS efforts and event needs

Bachelor Of Arts (Ba), Business Administration And Management, General

Bachelor'S Degree, Business Management

Activities and Societies: Habitat for Humanity Volunteer and Board Chair, College Swing Dance Club Board Member, Intramural Sports.