Betsy Haley Email & Phone Number

Leonardtown, Maryland

Spearheads the school’s marketing and public relations efforts, working closely with the school president, principal, and academic deans, to develop communications for internal, external, and alumni audiences. This position also supports the mission of the admissions and development offices and serves as community liaison for public relations.- Works closely with the school president, principal, and a, developing communications that represent the school’s position and inform internal and external stakeholders- Leads the school’s marketing efforts and advance the institution’s brand, by promoting awareness of student achievements and faculty and staff accomplishments- Develops comprehensive marketing plans for the institution to build awareness, to correct misperceptions, to support fundraising, to improve constituent relations, and to drive enrollment- Works closely with the directors of admissions, alumni, and development, producing communications collateral and helping to coordinate interdisciplinary achievement- Spearheads strategic initiatives designed to grow enrollment and increase financial support - Assists with public event planning and marketing efforts- Working alongside the webmaster, manages the organization’s web presence, defining architecture, writing content, and coordinating digital advertising - Coordinates external creative sources and production vendors- Drafts press releases and acts as spokesperson and public liaison on matters of public interestInternational Advancement Certification Professional from Independent School Management

Baltimore, Maryland

Managed creative work, including advertising, collateral and publications for all LifeBridge Health entities. Oversaw work produced by the copywriter(s), graphic designer(s) and traffic coordinator. Assigns new projects based on needs of clients and strategic priorities.Designed work flow processes to ensure that projects are completed in the most thorough and expedient manner.Highly involved with internal and external client relations, including trafficking of high-level projects with strict deadlines. Advised and consulted with clients on marketing priorities and development of internal communications plans and external marketing plansFunctioned as liaison to the media-buying and advertising agencies.Collaborated with the Digital Media Manager on web-based and social media projects.Compiled monthly statistics and tracking reports for leadership. Reports demonstrate value of advertising and marketing efforts, in addition to which mediums contributed to the highest ROI. Assisted the Director of Strategic and Digital Marketing and Vice President of Strategic Marketing in executing medium and large-scale marketing campaigns that include television, print, radio, digital and outdoor mediums. Managed annual $450,000 recruitment advertising budget used for weekly advertising spend, annual job posting contracts and image campaigns.Took photographs and video of events as needed.

Baltimore, Maryland Area

• Acted as the primary project manager and public relations representative for LifeBridge Health departments including Krieger Eye Institute, Pediatrics, Bariatrics, Cancer Services, Nursing, etc.• Oversaw social media strategy and platforms for LifeBridge Health • Acted as co-project manager for development of health related (and employee focused) smart phone applications. LifeBridge Health ICE PLUS app was released in February 2013.• Acted as liaison between LifeBridge Health representatives and the media. Pitches news stories to local and national television, radio, print and web media. • Assisted with content development and trouble shoots navigation for LifeBridge Health web sites, including coordinating brain storming sessions, developing content outlines and facilitating content development and design elements, including for mobile web sites. • Highly involved in internal client relations and trafficking of print projects. • Produced and scripts video, radio and multi-media projects. Incorporates multimedia elements such as photo, video, contests and surveys into most marketing projects and public relations campaigns. • Planned special marketing and public relations projects such as community events and recruitment open houses. • Partnered with the Human Resources department, develops new recruitment advertising strategies as health care hiring trends evolve. Utilizes innovative approaches for recruitment marketing such as targeted social media campaigns, email campaigns and virtual open houses. • Managed annual $450,000 recruitment advertising budget used for weekly advertising spend and annual job posting contracts. • Managed and provides oversight on projects utilizing an outside agency for media buying and large creative projects.• Managed renewal of large contracts for web platforms to monitor media mentions and social media tracking.

Baltimore, Maryland Area

Coordinated a variety of marketing and public relations projects for the LifeBridge Health EntitiesExecuted marketing and public relations plans Assisted Department Director in strategic planning of marketing activities and budgeting for marketing initiativesManaged department budget for clients Served on web technology team to research and enhance current system web technologies, including mobile web, social media, text/email campaigns, web site advertising, web traffic tracking Planned internal and external hospital events, such as open houses, career fairs, press conferences, lectures and other eventsFunctioned as liaison to the public relations and advertising agenciesProvided traffic management for collateral and projects working with graphic design departmentActed as liaison to the media (local, national, online and print outlets)Facilitated and places stories for LifeBridge HealthWrote and edited materials for external and internal audiences, including employee newsletter and web site copyPrepared press release, public service announcements, story ideas, collateral, direct mail copy and media vehiclesWrote and edited advertising copy for websitesProduced videos for internal and external use and for social media purposesAssisted with web site updates and graphic changes

Prepare and implement communication and transition plans for NAVAIR communication initiativesTeam leader for all internal and external communications and marketing support to Navy-wide programs, such as NAVRIIPAccountable for ensuring timely website content management to include writing, coordinating and updating Responsible for desktop publishing projects, including content, editing, design and layout for newsletters, advertisements, flyers Manage distribution of publications to appropriate audiences and target groupsAssist with event planning, communications support, publicity and media queries during eventsResponsible for articles/press release development including coordination, research, writing and editing for various internal publications, U.S. Navy publications and external mediaWrite feature and news stories on the organization's top leadership and programsSupport organization-wide transition planning in all communicationsProvide public relations and communications guidance to internal NAVAIR groups and Navy leadershipCoordinate and write responses to public, military and media inquiriesAttend internal Navy events for communications coverage, video or photograph documentation and situational learning Edit articles submitted by NAVAIR employees, and U.S. Navy commands for publicationPitch news stories to various internal and external media to encourage interest in NAVAIR initiativesAttend pertinent NAVAIR briefs and tours for knowledge and continued understanding of evolving Naval Aviation programsProvide risk communications and media training support to NAVAIR leaders and groupsCoordinate and write updates for NAVAIR's scheduled fleet communicationsGather, organize and manage NAVAIR's yearly history inputActively engaged in NAVAIR-wide Headquarters initiatives for risk communications assistance and guidanceRecommend improvements for overall improvement and increased efficiency of the public affairs office

Assisted with all operations of the graduate center Managed and executed budget along with supervising of expendituresSupervised employees, assisted in interviewing process, and all human resources activitiesResponsible for marketing and advertising of degree programs and college services to increase student enrollment and pool of professors to the public, local businesses, government agencies, contractors supporting NAS Patuxent River and the general public - Increased student enrollment and sustained active faculty Designed, wrote and produced semester newsletters, flyers, and promotional/marketing materials such as brochures, pamphlets, and advertisements Organized recruitment sessions, open houses and college fairs with local business and military contractors to increase student enrollment and create interest and awareness of graduate centerPlanned and organized all aspects of the bi-annual graduation ceremonies Wrote and edited news releases and public service announcementsDesigned, maintained and updated web siteResponsible for student academic advising and counselingResolved student issues and complaints, as well as financial discrepancies Recommend and implemented strategies for overall improvement and efficiency of the center

Master Of Science, Management; E-Business

Bachelor Of Science, Mass Communications; Public Relations

Education record

Education record