Betsy Moore Email and Phone Number

+ Currently a part of the Philips Monitoring (formerly Connected Care cluster) communications team, managing communications to employee and leadership audiences of one of Philips’ five businesses+ Steered development of annual communications plan for cluster and discrete plans for organizational changes and programs+ Developed video content, visual and written communications to engage employees around strategy, mission and impact+ Managed editorial planning for culture programs, including #FuelUpFriday program to inspire continued focus on personal well-being across a period of intense organizational challenges and transformation+ Helped grow and shape leader voice, authoring executive messages for internal social platform, mass mail and video scripts+ Selected to lead implementation of Daily Management practice in Philips Business Communications function, applying Lean principles to create rigor around KPI tracking and progress against objectives

+ Served one year as ad-interim Communications Business Partner for Sleep & Respiratory Care Business+ Wrote comprehensive playbook for managing communications across Philips mergers and acquisitions+ Supported integration of new businesses into Philips through effective post-acquisition communications and branding

For Quality, Culture and Transition, Health Systems (former Healthcare sector), May 2014 – April 2015: + Partnered with Culture, Quality and Transition teams to strategize and activate effective content programs, leveraging employee input to continuously improve communications+ Thoroughly refined, documented and built on Culture Transformation marketing plan, devising communications strategies and activities to drive enterprise-level transformation+ Conceptualized and managed development of Healthcare Transition Q&A tool, later recognized and picked up to be expanded and leveraged by all Philips employees+ Consulted on improvements to, and optimal use of, internal communications tools and channelsFor internal communications, Healthcare sector, January 2013 – May 2014: + Set foundation for success, establishing content marketing plan; building cross-team relationships; and facilitating best-practice approaches for content development, publishing and measurement+ Proactively planned strategic internal messages and vetted news contributions against objectives + Wrote and edited stakeholder and executive communications in support of business transformation+ Conceptualized, designed and managed production of weekly ‘Top five!’ all-employee email (reach: 39K) and social- and intranet-based promotions, driving up unique visitors across quarters+ Increased productivity in communications through the realization of an integrated approach

+ Delivered strategic consulting and support for company’s Digital Workplace Program, advising employees on best use of digital communications channels to deliver on business needs + Served as ad interim intranet editor, leveraging global, cross-business relationships to unearth, manage and publish content in support of strategic initiatives+ Established and trained global communications team on editorial processes and alignment tools + Managed company’s internal blogging program and co-developed training program for company microblogging tool+ Developed site ownership guide and monthly communications to advise stakeholders of program activities and equip content owners to communicate online+ Provided strategic direction to company digital workplace board; informed documentation and executed governance initiatives

+ Led the development of communications to reach North American employees and stakeholders of a 550-member interdisciplinary global design firm+ Generated and deployed regional marketing plan, implementing engagement programs; documenting case studies; and guiding creation of marketing communications+ Authored industry news reports, e-newsletters, and magazine features, as well as select communications for client projects+ Facilitated participation in competitions and events, including design exhibits, tours, and speaking engagements at national innovation and research events+ Managed inspirational communications, programs and $50K cultural program for employees+ Supported recruitment efforts and steered creation of an employee ‘on-boarding’ program

+ Worked with event coordinators to secure details and produce overviews for mayor+ Developed city-issued press releases and local media alerts+ Responded to media queries, directed calls, and managed news media records