Betsy Nelson Email and Phone Number

Lead non-profit boardResponsibilities include brand management, marketing, designer selection, event planning and execution, finances and fundraising

Founded FiSF.Recruited Board of Directors.Planned space and solicited equipment donations.Created budget and managed finances and fundraising.Supported Executive Director on daily operations and events.Managed designer recruitment,

Managed West Coast Media Relations team, including recruiting and succession planning.Planned and executed annual and strategic communication plans for garnering media coverage for national, regional and local marketing, events and cause marketing campaigns.Produced, pitched, executed and recapped multimedia coverage in twelve states and Guam with an emphasis on broadcast.Developed messaging for more than 200 stores.Planned and executed Cause Marketing campaigns.Managed community giving program in all markets. Created relationships with brand right beneficiaries, made recommendations for Macy's Foundation funding.Administered Passport Fund for agencies that support those living with HIV/AIDS.Company spokesperson, experienced crisis communicator.Crafted and managed budget.Led reputation management.Supported corporate team in consensus and team building.

Media Relations as described in VP Media Relations and Cause Marketing position.Conceived, produced and directed all internal and external messaging for company principals. Internal audience of 46,700 employees in 259 locations in thirteen states and Guam.Internal communication included 3 annual conferences, monthly town hall meetings in headquarters and field by each principal, monthly live broadcasts to stores, video stream to all executives produced by award winning satellite network team and bi-monthly print magazine.Managed internal web communication, daily on-line mail and hard mail for 259 locations.Produced or edited all internal communication materials. Liaison with corporate communications.Led cross-functional business teams to drive sales, focusing on strategy and execution of key business initiatives. Projects included driving a business from $90M to $100M in a year.Process mapped key businesses.Projects includes Human Resources, Marketing and ensuring customer satisfaction for furniture deliveries. Member of internal corporate branding and diversity teams.

Responsible for recruiting, hiring, training, succession planning, employee relations, and compensation management for associates and executives for 10 stores.Coached store managers.Managed HR processing support hub with 14 assistants, a business manager, employment manager, training manager and 10 HR managers.Created on-line application process.

Responsible for 4-wall sales volume, operations and expense of a $48 million store.Out-paced volume growth in surrounding small store markets.Highest rate of executive promotions and best employee opinion survey in the company.Team of 400 associates, 28 executives.

One of three merchandise managers in the company.Responsible for sales volume, merchandise content and presentation in women’s ready-to-wear and accessories in an $80 million store. Four senior merchant direct reports, 700 sales associates.

First buying assignment was in a second level buying position.Second highest profit producing department in company.Four seasons of +20% volume growth at 50 % gross margin.Designed, sourced and developed product in Asia and Europe.

Management positions with increasing responsibility and span of control