Betsy Orton Email and Phone Number
In her 20+ years in the nonprofit sector, Betsy’s leadership and communication skills have resulted in millions of donor dollars creating positive change in education, the environment and the community. As Executive Director for The Dickey Foundation, the charitable arm for Dickey’s Barbecue Pit, she works with Dickey’s Barbecue Pit Owners to help first responders across the country. In 2020 she worked with Dickey’s corporate entity and Owners to create the first benefit Big Yellow Cup resulting in more than $150,000 in donations that were distributed as Dickey Foundation grants to first responder departments across the country. Since then, the Big Yellow Cup donation has become an evergreen promotion that provides a charitable contribution for the Foundation with every Big Yellow Cup sale. A graduate of Southern Methodist University, Betsy founded After-School All-Stars’ North Texas Chapter and has led development and marketing initiatives for several nonprofit organizations including Mi Escuelita Preschool, American Red Cross and Texas Trees Foundation.Specialties: Philanthropy, Partnerships, Event Planning, Engagement, Public Relations, Marketing, Communication, Website Development, Online Marketing, Digital Marketing, Development, Fundraising, Stewardship
Girls Inc. Of Metropolitan Dallas
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Woo | Communication | Activator | Positivity | Competition | Vp Of AdvancementGirls Inc. Of Metropolitan DallasDallas, Tx, Us -
Executive DirectorThe Dickey Foundation Jan 2020 - Present•Expanded and raised the profile of The Dickey Foundation with Dickey’s Barbecue Pit Owners, guests and the general public by providing grants across the country, as well as executing and supporting public relations and social media surrounding grant presentations.•Worked with Dickey’s corporate entity and Owners to create the first benefit Big Yellow Cup resulting in more than $120,000 in donations that were distributed as Dickey Foundation grants across the country. Since then, the Big Yellow Cup donation has become an evergreen promotion that provides revenue for the Foundation with every Big Yellow Cup sale.•Built relationships with Dickey’s Owners across the county with Foundation engagement, community support, communication and other franchise relations activities.•Served as a resource to assist Owners with trouble shooting, cross-functional issues and working across corporate departments to create positive outcomes and solutions.•During 2020, I was tapped to create Dickey’s “Excitement Activities” across the country by encouraging Dickey’s Owners to actively donate food to and engage with first responders, healthcare professionals and the community. This project became a signature initiative during the pandemic and successfully demonstrated the brand’s commitment to doing both well and good. Excitement Activities have persisted post-pandemic and are a program that has resulted in increased sales and increased brand halo.•Formalized grant process by creating guidelines and an application with board approval process, as well as individual grant market implementation and communication plan.•Created and executed The Dickey Foundation’s signature annual event, Denim & Diamonds, raising more than $175,000 annually to help first responders across the country.•Created and executed Dickey’s 80th Anniversary Event in 2021, raising more than $150,000 to help first responders across the country while generating appropriate media coverage and brand awareness. -
Chief Development OfficerMi Escuelita Preschools Inc. Nov 2014 - Dec 2019Dallas, Texas, Us-Worked with CEO to establish and achieve fundraising goals, marketing strategies, budgets and organizational growth goals for Mi Escuelita.-Managed development and community relations team to achieve fundraising, donor relations, volunteer, event, communication and marketing goals.-Wrote and researched grants, sponsorships and partnership proposals to meet fundraising and organizational needs.-Liaison with board of directors and committee members to increase fundraising, plan and execute events, create organizational plans for development and marketing.-Secured donations from individual, corporate and foundation donors through cultivation and relationship building.-Supervised recruitment, retention and use of volunteers throughout organization.-Represented Mi Escuelita at formal and informal presentations, United Way events and other community events.-Created social media content, newsletters, brochures, annual report and marketing materials -
Executive DirectorAfter-School All-Stars North Texas Jun 2012 - Sep 2014-Strategizes with the ASAS North Texas Board of Directors to establish fundraising strategy, organizational goals, chapter objectives, budgets and general policies for After-School All-Stars North Texas Chapter.-Establishes working relationships with school districts, other community organizations, government agencies, sponsors, community participants, and appropriate staff.-Works with the After-School All-Stars National Chief Executive Officer and the National Office staff and National Board, as appropriate, pursuant to the license agreement and governing policies.-Hires, contracts, and manages personnel, including staff, consultants and volunteers.-Works with the Board to strategize, plan, and solicit major sponsors and donors, well as maintaining general relationships, including regular communication, with all key sponsors.-Researches and writes grant applications and sponsorship proposals, as well as fulfilling all reporting requirements for grants received.-Develops, manages and maintains relationships with media and use them to communicate the message of After-School All-Stars and promote appropriate events.-Plans, coordinates and supervises all aspects of program development and implementation, working closely with appropriate staff and partners to provide the best quality possible programs, including security, safety, efficiency, timing, and atmosphere.-Identifies and opens new program sites as feasible and appropriate.-Conducts appropriate evaluation through suitable means to get feedback from participating youth, the Board of Directors, staff, community partners, sponsors, donors, and volunteers.
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Director Of Development & MarketingTexas Trees Foundation Sep 2009 - Jun 2012-Developing relationships and maintaining communications with donors and prospects. -Creating and implementing fundraising plans in partnership with the Executive Director and board members to meet organizational strategic goals.-Researching opportunities and developing strategies for cultivation and solicitation of corporate, government and foundation grants, and individual gifts for program, operating and capital support. -Maintaining a donor tracking system including gift updates, tracking of gifts and pledges, prospecting information, and other fundraising records.-Drafting new grant proposals to foundations, agencies, corporations and organizations to meet fundraising goals.-Developing appropriate collateral materials for solicitation such as press kits, budgets and fact sheets. -Planning, creating and implementing general fundraising appeal to individuals, corporations and foundations.-Leading development of new Texas Trees Foundation website, e-newsletter and online presence.-Interpreting the organizations programs and services to donors, the community and the mass media.-Directing and managing Texas Trees Foundation’s social media and online communications.
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Associate DirectorFriends Of The Katy Trail Jan 2007 - Sep 2009-Managed content and production of new website and online communication with the public. -Organized and coordinated all Katy Trail events, including the Katy 5K and the first annual Katy Trail Days, a 10-day fall festival featuring 60 on-Trail entertainment slots, pumpkin walk, pub crawl and Trail birthday party.-Assisted in securing more than $2 million in gifts for the Katy Trail capital campaign in fiscal year 2007 through donor relations and grant requests to corporations and foundations.-Increased membership income to more than $200,000 by growing membership more than 20 percent in one year.-Developed organization’s first direct mail campaign to promote Katy Trail Days and annual membership.-Managed database contractor to ensure timely membership renewals, communications and fulfillment for constituents.-Managed interns from SMU to ensure high productivity and value to the organization while creating a positive learning experience for the intern.-Researched corporate, foundation and individual prospects and conducted visits to cultivate donor relations and increase gifts to the organization.-Secured locations and donations for membership events, which increased in attendance an average of 25 percent.-Wrote and edited articles for Katy Trail newsletters, annual reports and online communication.
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Communication And Marketing AssociateAmerican Red Cross 2004 - 2006Washington, Dc, Us-Redesigned and created content for three quarterly newsletters and annual report each year. -Managed transition to new website including research, assistance with design, creation of content, training of key personnel, maintenance, email communication and online donation campaigns. Resulting in increased functionality of the website including online class registration, volunteer and event registration, increased e-marketing and usability.-Supported major gifts, events and other fundraising endeavors through creation and publication of collateral materials.-Increased consistency and lowered cost through in-house design and coordination of Chapter collateral materials.-Coordinated departmental volunteers who assisted with events, public affairs duties and speakers bureau.-Designed and implemented public relations training for volunteers who were organizational community ambassadors.-Provided on-camera and written information to media outlets regarding Red Cross activities such as disaster response, preparedness, events, etc. -
Volunteer Recruitment RepresentativeAmerican Red Cross Blood Services 2004 - 2005
Betsy Orton Education Details
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Southern Methodist UniversityCorporate Communication & Public Affairs -
St. John'S SchoolHigh School
Frequently Asked Questions about Betsy Orton
What company does Betsy Orton work for?
Betsy Orton works for Girls Inc. Of Metropolitan Dallas
What is Betsy Orton's role at the current company?
Betsy Orton's current role is Woo | Communication | Activator | Positivity | Competition | VP of Advancement.
What schools did Betsy Orton attend?
Betsy Orton attended Southern Methodist University, St. John's School.
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