Betsy Ray Email & Phone Number

Kirkland, Wa, Us

Greater Seattle Area

• Spearheaded the consolidation of 6 websites and the SEO strategy into one site, driving a 15% increase in organic traffic metrics after content migration. • Engineered web optimization strategies for Expedia Travel Empowerment Podcast website, resulting in a 10% surge in organic traffic and a 5% reduction in bounce rate. • Architected comprehensive SEO, content, and PPC strategy for Expedia Partner Solutions website, resulting in a 15% increase in organic traffic, a 20% surge in impressions, a 10% rise in clicks, and a 5% boost in conversions, generating approximately $150,000 in additional partner opportunities.• Partnered with Product Marketing, UX Research, and Engineering teams to optimize user journey, resulting in a 20% improvement in funnel performance.• Orchestrated collaboration and alignment between technical and business teams by mapping the user journey from impression to sign-up for the Expedia-VRBO platform.• Championed continuous improvement initiatives within the B2B marketing team and led SEO/SEM/PPC knowledge-sharing sessions.

• Crafted and executed brand awareness strategies, resulting in a 150% surge in website traffic through targeted Pay-Per-Click marketing. • Implemented CRO strategies boosting MQL lead generation by 30%. • Designed and presented monthly marketing progress dashboards to senior stakeholders, integrating data from various platforms. • Conducted A/B testing via Google Optimize to enhance MQL generation while managing a $1.2 million annual marketing budget. • Elevated conversion rates by 10% through development and execution of targeted offline tracking campaigns.

Greater Seattle Area

Greater Seattle Area

• Established and analyzed customer and website usage data through Google Analytics for 4 websites. • Spearheaded digital marketing initiatives for Caravan Outfitter service, resulting in a 50% increase in sales. • Optimized SEO and keyword advertising strategies resulting in a 15% boost in sales inquiries within 3 months. • Managed a $500,000 annual marketing budget efficiently. • Created and distributed a monthly newsletter via HubSpot, improving delivery rates by 8%.• Leveraged Facebook's targeted audience feature to increase website traffic by over 20%.

Melbourne, Australia

Responsibilities:• • Introduced a revamped product registration process on the BSH website which resulted in a 15% increase in new product registrations. • Led the implementation of a unified marketing asset platform, enhancing digital asset management efficiency. • Executed a successful digital campaign supporting the launch of revamped home appliances, resulting in a 30% increase in MQLs. • Owned the Bosch NZ quarterly newsletter, starting with design, content management and distribution. Achievements: • Created a successful online advertising promotion to support the launch of a revamped line of home appliances. • Implemented the new Siemens website while working with the internal IT team as well as an external Marketing / Media partner. • Identified the need for a unified marketing asset platform, consulted with key stakeholders to identify the requirements for this system, coordinated with our IT team to build, test and deploy the Digital Asset Library. • Took the initiative of managing the Bosch section of a retail customer’s community site by providing learning materials, blog articles and providing prompt feedback to questions from their internal staff. • Identified the need for a better dealer search experience for our customers. Engaged our Internal IT team in Europe to build, test and deploy a Dealer Locator widget which uses Google Maps on the Bosch AU website. • Prepared a comprehensive training program for our product management system and delivered to every new Product Manager as part of their induction.

Auckland, New Zealand

Responsibilities:• Creating and maintaining website content (including graphics and images) and product information.• Monitor and provide reporting on website user statistics.• Create and implement national marketing communications.• Prepare all Bosch and Gaggenau brand adverts and editorials for print media. • Prepare and manage production of communication materials such as Point of Sale information, brochures, catalogues etc. • Set up email marketing materials and ensure they are sent out to customers, including quarterly Newsletter.• Develop, coordinate and implement marketing and promotional plans.• Manage relationships with business stakeholders, media / print agencies, external suppliers and customers. • Ensure that all marketing materials meet internal Bosch and external legal requirements. Achievements:• Built up knowledge and experience of E-team (Product information management system) to become an expert user, resulting in a 90% website completion rating for NZ compared to other offices worldwide. • Successfully provided E-team training to Bosch Australia – November 2011.• Took initiative to set up an entire customer information database using MS Access to streamline the handling of the points for prizes promotion. • Took ownership of Bosch NZ quarterly newsletter, starting with design, content management and distribution. • Put in extra effort to come up to speed with Nectar, resulting in the adoption of the new website guidelines for Bosch to be 80% implemented within 4 months.• Set up banner advertisements and site map for the Bosch NZ website.

New Market, Auckland, New Zealand

• Commercial Scheduling: Coordinate and schedule commercial breaks during TV programming according to predetermined ad placement schedules and contractual agreements.• Traffic Management: Monitor the flow of commercials during live broadcasts, ensuring smooth transitions between programming and commercials while adhering to time constraints and regulatory requirements.• Communication: Liaise with advertising agencies, clients, and network affiliates to coordinate commercial placements, address scheduling conflicts, and resolve any issues related to commercial airing.• Ad Placement Optimization: Work closely with advertising sales teams to optimize commercial placement for maximum revenue generation while maintaining viewer engagement and satisfaction.• Compliance: Ensure compliance with regulatory guidelines and advertising standards regarding commercial content, placement, and frequency.• Troubleshooting: Identify and resolve any technical issues or discrepancies related to commercial airing, such as incorrect ad placement, audio/video problems, or scheduling conflicts.• Documentation: Maintain detailed records of commercial schedules, placements, and any changes or adjustments made during broadcasts for reporting and auditing purposes.

Digital Marketing Certified, Develop Effective Digital Marketing Strategies

Bachelor Of Business Administration - Bba, Marketing