Betsy Snyder Email & Phone Number

Cincinnati, Ohio, Us

Toronto, On, Ca

Toronto, On, Ca

Toronto, On, Ca

Mentor, Ohio, Us

• Interact with internal clients to discuss communication needs. • Manage and coordinate the creation of branded, segment-oriented marketing communications programs and projects to external audiences that effectively promote the company and its products to include: Sell sheets Case studies Webinars Video scripts Multilingual brochures.• Assist with trade show/event planning.• Coordinate and manage time-sensitive, targeted communication initiatives utilizing direct mail and email. • Maintain strong external vendor relationships. • Support the marketing communications team in a variety of day-to-day functions including Intranet site posts, project management updates, email marketing campaign status and reports

Cleveland, Oh - Ohio, Us

Account Supervisor• Led the marketing and advertising efforts for Aspen Dental, the nation’s fastest growing dental practice management group, to ensure that offices were staffed with qualified professionals and new offices opened on time. • Developed and implemented a comprehensive $1M media strategy including traditional print, direct mail, collateral, trade show, and interactive components to position client as a thought leader in the dental group practice management space. • Achieved above average results with interactive campaigns that targeted a defined niche audience.• Established and maintained positive media buying relationships across 68 DMAs.• Optimized added-value opportunities worth 11% of the media spend.• Developed and managed client campaigns, both internal and external, to ensure synergy between the patient and recruitment brand through coordination and direction of internal agency teams including account services, creative and production.• Interfaced with a variety of departments and management levels within the client infrastructure to develop, maintain and grow solid relationships.

Cleveland, Ohio, Us

Sr. Account Manager June 2006-Present• Sr. Account Manager June 2006-June 2009• Collaborated with the agency’s top accounts • Managed and enhanced the client relationship by providing strategic guidance, recommendations and planning through traditional and interactive channels.• Developed annual revenue forecast for client base totaling $4.2M.• Coordinated new business efforts through participation in sales presentations and national/local employment and human resources trade shows.• Consistently exceeded aggressive new business objectives. Increased revenue by 14.5% in 2007.• Managed and supervised client service team ranging from four (4) to six (6) members. Account ManagerSeptember 2002-June 2006• Maintained and secured key client relationships by ensuring client perception of high quality/value of the agency’s services.• Achieved revenue goals through retention and growth of existing business and acquisition of new clientele.• Led creative team in the development of campaign concepts, products and solutions to enhance clients’ recruitment brands.

Cleveland, Ohio, Us