Betsy Spethmann Email & Phone Number

Northfield, Mn

Communications leader for $220 million healthcare organization. Responsible for strategy and execution of all non-advertising communications: Publications, events, PR, social media, education. Advise Administration and Board on high-level strategy. Work with Marketing Director to refine and integrate advertising with communications.Best part? Telling patient stories. https://www.northfieldhospital.org/patient-storiesFull scope of the work:• Strategy• Publications• Public Relations• Events (ours and others’)• Social media• Sponsorships• Radio (interviews, ads)• Media relations• Crisis PR• Community Relations (outreach/response)• Wellness education• Support groups• Volunteer management• Community partnerships• Non-profit donations• Hospital Auxiliary liaison• Internal communicationsRecent accomplishments:• Redesigned NH+C Magazine: Improved quality, impact and reach (increased circulation 60%) while reducing costs. Won a national Folio Award in 2018 for excellence in editorial and design.• Expanded Facebook reach and interaction: Top posts pull 25,000-45,000 readers, and up to 4,500 direct interactions.• Activated rural marketing: Set marketing strategy with Senior Marketing Strategist, then executed on expanded slate of events, partnerships, PR, social media. • Refreshed “Health Matters” radio series: Daily segments now feature 12 doctors and staff as health experts with new, doctor-led content.Northfield Hospital + Clinics is an independent, integrated health care organization providing a wide range of healthcare services to patients throughout the Twin Cities south metro and southern Minnesota. Northfield Hospital + Clinics has a 100+ year history of serving the healthcare needs of local communities.Northfield Hospital provides state-of-the-art care in a tranquil environment that’s easy to reach, easy to navigate, and always welcoming.

Greater Minneapolis-St. Paul Area

Leveraging 20+ years as a marketing journalist to provide contracted services in communication strategy, marketing, branding, and PR, plus writing, editing and research.Helping organizations of all kinds to discover, shape, and share their ideas.Specialties:JOURNALISM: 20+ years covering marketing, packaged goods, and retail. Gold Award, American Society of Business Publication Editors (ASBPE)COMMUNICATION STRATEGY: Help organizations discover and share their key messages with the right audiences to building a consistent, cumulative presence GHOST-WRITING: OpEd and feature bylines (Forbes, Ad Age, Star Tribune); white papers; executive thought leadership SPEECH WRITING: Executive-level presentations for thought leadership, industry conferences, business development; national and local audiences PUBLIC RELATIONS: Coverage in The New York Times, International Herald-Tribune, USA Today, Forbes, Ad Age, Star TribuneNON-PROFIT MANAGEMENT AND MARKETING: Development, fiscal management, communications (including events, social media, direct mail, PR)

Available For Hire In The U.S. And Canada

Audio description -- also called "video description" -- makes performances and exhibits accessible to blind and visually impaired audience members. Used for TV, film, live theater, videos, museums, parks and attractions.Trained through the Audio Description Project of the American Council of the Blind. Skilled in writing and voicing description.Audio description is growing, for two reasons: Increasingly more visually impaired consumers as Baby Boomers age, and increasing FCC requirements for full, fair access.FCC’s goal is to have 100% of TV programming audio-described by 2020. Currently, FCC rules require TV networks to provide 200 hours a year (about 4 hours per week) of audio-described prime time and/or children's programming. In July 2018, that goes up to 320 hours per year (about 7 hours per week). The law applies to local affiliates of ABC, CBS, Fox and NBC in the top 60 TV markets, and the top five non-broadcast networks: Disney Channel, History, TBS, TNT, and USA Network. PBS is a vanguard in audio-described programming, led by WGBH in Boston. Netflix is fast becoming a leader provider of audio-described programming.When will advertisers adopt audio description for TV and theater ads? First brands in get credit for discovering the niche, embracing diverse audiences -- and mastering some kick-ass technology.

Northfield, Mn

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