Betsy Sullivan Email & Phone Number

Lead ideation and content creation initiatives for Molecular Controls, Genetics & Oncology kits, and Companion Diagnostics business units.Coordinate collateral development and oversaw international trade show logistics.Partner closely with product managers to formulate comprehensive annual marketing plans and execute product launch strategies.Supported lead management efforts in coordination with sales and business development teams.Ensure consistent branding and messaging alignment across all business units.Collaborate with R&D and regulatory teams to review scientific posters and collateral materials.Manage the copy review process for regulated documents to ensure compliance and accuracy.Orchestrate social media content strategy and maintained Asuragen's social media presence.Work with digital marketing managers to develop SEO-driven website content and design effective landing pages.Conduct vendor selection and management for advertising initiatives based on budget & strategy.Increased web traffic and engagement YoY

Spearheaded the development and creation of a modernized website.Managed all aspects of social media account administration.Executed strategies to humanize the business and enhance appeal to healthcare workers, patients, and families.Directed the production process for proofs and purchases of promotional products and printing materials.Collaborated closely with the Chief IT Officer, physicians, and Physician Integrations Manager to curate and deploy compelling content.

San Antonio, Texas, United States

Contributed to campaign management, ensuring seamless execution and achievement of objectives.Communicated effectively with clients including CDC Foundation, HEB, Girl Scouts, TX HHS, and others to maintain strong relationships and deliverables.Ensured timely delivery of client projects and maintained clear communication on campaign status updates.Developed design sprint schedules to streamline project timelines and milestones.Created website wireframes, drafted copy, and approved digital media assets to align with client expectations and campaign goals.Specialized in digital media, project management, and healthcare marketing to drive effective campaign strategies.Managed and supervised two interns during the summer program, overseeing their projects and providing mentorship.

Contributed effectively to company initiatives during internship tenure.Conducted in-depth research and executed various tasks to support team objectives.Acquired proficiency in Design Thinking methodology through dedicated training and application in projects.

Direct, design, & facilitate weekly meetings with over 15 womenConsult & collaborate with a national PHC organization to carry out goalsCoordinate the planning & production of events and programs alongside a council of women

San Antonio, Texas Area

Designed and produced custom apparel and products tailored for various organizations.Engaged with customers to drive sales, including the creation and management of a marketing-focused Instagram account to expand clientele.Coordinated effectively between customers and company headquarters to ensure seamless order fulfillment and customer satisfaction.Achieved lifetime sales totaling $28,000 through proactive sales and customer relationship management.

San Antonio, Texas Area

San Antonio, Texas Area

Bachelor'S Degree, Marketing

Activities and Societies: Zeta Tau Alpha, American Marketing Association, Dean's List

High School Diploma