Betsy Thomas Email & Phone Number

Miami, Fl, Us

Miami Shores, Fl, Us

- Oversees strategic projects in student financial accounts, student services center, registrar, veteran affairs, international student services, & enrollment management systems & operations - Managed interdepartmental team & vendor to implement a new payment plan program resulting in 230% increase in enrollment - Created & managed a 6-month strategic plan that resulted in exceeding 2023 fall enrollment goals by 7% & achieving a five-year high of net tuition revenue as interim director of undergraduate admissions - Consults with key organization partners (Academic Affairs, Information Technology, Student Affairs, Recruitment, & Marketing) to gather, analyze, & report data for strategic action- Established the first of its kind customer care center by creating a 1-year plan & delivering within budget & on time - Directed the development of CRM tools that delivered the university’s first-ever baseline metrics for outbound communication & case resolution time - Developed SOPs & trainings resulting in a reduced case resolution time by 30%, reduced year-over-year late fees for students by 13.5%, staffing schedule driven by timing of volume, streamlined third-party billing, & annual outbound communication plan

Miami Shores, Fl, Us

- Supervised & provided comprehensive training/coaching to a staff of 6 managers & 12 leads- Led creative development for audience specific content resulting in gold, silver & merit recognition from the Educational Advertising Awards in 2021, 2020, 2019- Implemented lead management via CRM platform Salesforce to ensure consistent tracking & increased conversion rates through real-time data insights & automated communication- Implemented digital admission reviews resulting in timely & cost-effective program delivery- Designed & executed annual strategic plans for graduate & adult learner programs resulting in- Increased graduate applications by 28% - Increased new graduate student enrollment 11%- Development of audience segmented content for website & email campaigns- Enhanced collaboration with executive leadership to establish annual goals- Developed & standardized recruiting & operational best practices- Development of recruitment training program for team

Miami Shores, Fl, Us

- Hired, trained and evaluated staff of 9- Oversaw undergraduate recruitment initiatives to achieve enrollment goals- Developed new programming to increase campus visits including: Open Houses, High School Leadership Summits, College of Arts and Science Preview Day, Catholic School Day, High School Counselor Brunches, I’m Committed Day- Implemented new recruitment campaigns including: call campaigns, text campaigns, social media campaigns, webinars - Collaborated with University administration, deans and faculty including: Orientation, Marketing and Communication, Housing and Residential Life, Student Affairs, Information Technology, Academic Affairs, Financial Aid, Conference and Events, Engagement Call Center

Miami Shores, Fl, Us

- Created, executed and evaluated annual recruitment plans for the School of Education's 15 undergraduate, graduate, and doctoral degree programs (international, off-campus and on-campus)- Created, executed and evaluated marketing strategies, including print, digital, website, and social media- Supervised staff of 3 to meet enrollment goals- Implemented admissions strategies resulting in a seamless admissions process for applicants- Oversaw recruitment and retention events (information sessions, socials, orientations)- Member of Dean's Advisory Council, Mission Integration Council, and Admissions Coordinating Council

Miami Shores, Fl, Us

- Coordinated all operational logistics for off-campus graduate programs- Facilitated informational and orientation presentations for students- Provided a seamless admissions experience for graduate applicants- Coordinated Undergraduate Open Houses- Recruited for undergraduate and graduate programs- Developed and implemented marketing initiatives

Miami Shores, Fl, Us

- Maintained undergraduate and graduate application records- Supported Associate Deans, Business Manager, and Operations Manager- Scheduled all staff travel arrangements, reconciled expenses, and coordinated new hire interviews

Fort Worth, Tx, Us

- Standardized Office Career Program student orientation and instructor guidelines - Advised students in Office Career and Allied Health programs- Built courses and requisitions in Datatel Colleague system- Oversaw Summer Tech Camp operational logistics and recruitment

Doctor Of Education - Edd, Organizational Leadership, Human Resource Development Specialization

Ma, Public Relations And Corporate Communication

Bs, Organizational Communication

Honor Diploma