News should inform but it should also connect. The connection then gives meaning and relevance to the information. Our physical world can be insular and limiting. I aim to change that through video and voice.I also realize that no matter how noble one's purpose is, a message has no impact without an audience. Building that audience was once the purpose of a promotions team, but new social media marketing strategies have moved the role of promotion to encompass everyone on the news team. I have embraced that role and a multi-media approach in the realm that was once simply television.I have utilized my skills in shooting, writing and editing to produce short videos tailored to social media platforms to engage on subjects also covered in the traditional television format. I am eager to expand my skill set in digital communication and social media. I have seen its value in my role as consumer and crave all the creative skills needs to make that which I so gleefully consume.