Betsy Wilson

Betsy Wilson Email and Phone Number

Managing Partner and Strategic Marketing Consultant @ WSI World
Roswell, GA, US
Betsy Wilson's Location
Roswell, Georgia, United States, United States
About Betsy Wilson

🎯 BUSINESS STRATEGY CONSULTINGAs part of WSI’s Business Strategy Consulting team, I guide businesses through structured strategy sessions that clarify goals and establish clear, measurable KPIs. Our consulting process digs deep into defining mission-aligned goals, identifying customer needs, and uncovering market opportunities. By translating vision into actionable objectives, I empower organizations to achieve sustainable growth and make a meaningful impact in their industry.👉 BRIEF BACKGROUNDAs a seasoned Product Marketing Leader with over two decades of experience in technology, I specialize in translating business challenges into innovative solutions that drive growth and efficiency. My diverse background spans industries such as retail loss prevention, staffing, digital marketing, and agribusiness, allowing me to approach problems with a unique and adaptable perspective. I’m passionate about delivering exceptional results that exceed customer expectations.🌟MY APPROACHAt the core of my work is a customer-centric approach combined with strategic foresight. Whether I’m leading a cross-functional team or managing projects with sizable budgets, my focus remains on optimizing processes, fostering innovation, and ensuring an exceptional customer journey. From roadmap creation and product lifecycle management to executing programs with precision, I’m committed to delivering results that matter.💪 My strengths lie in:• Product Lifecycle Leadership: I oversee every stage of product development, from gathering customer requirements to driving successful sales and marketing strategies.• Cross-Functional Collaboration: I thrive in building strong relationships with business leaders and cross-disciplinary teams to achieve alignment and deliver on objectives.• Project Management Excellence: With a proven track record of delivering projects on time and within budget, I excel at managing large-scale programs that span multiple locations and disciplines.🤝 LET'S CONNECTI’m always on the lookout for opportunities where I can apply my leadership, creativity, and business acumen to create high-impact results that drive growth and inspire innovation. Let’s connect and explore how I can help your business succeed!

Betsy Wilson's Current Company Details
WSI World

Wsi World

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Managing Partner and Strategic Marketing Consultant
Roswell, GA, US
Betsy Wilson Work Experience Details
  • Wsi World
    Managing Partner And Strategic Marketing Consultant
    Wsi World
    Roswell, Ga, Us
  • Wsi World
    Marketing Solutions Consultant
    Wsi World Oct 2023 - Present
    Etobicoke, Ontario, Ca
    WSI Wilson Group delivers data-driven, digital marketing solutions that align with client objectives, resulting in high-impact go-to-market plans that drive engagement, conversions, and exceptional customer satisfaction. Services provided span business marketing strategy, persona development, journey mapping, SEO, paid advertising, social media marketing, brand development, and website creation.
  • Wren Solutions
    Vice President Of Product
    Wren Solutions May 2018 - Apr 2024
    Jefferson City, Mo, Us
    I headed product management and development for a video analytics-based, security product line, shaping the technical vision, product strategy, and execution to achieve organizational objectives. As a member of the senior leadership team, I partnered with key business stakeholders to align product direction with evolving market trends and served as Program Manager for strategic cross-functional initiatives, driving top-line growth and operational efficiency.
  • Wren Solutions
    Director Of Product Management
    Wren Solutions May 2018 - May 2023
    Jefferson City, Mo, Us
  • Erecruit
    Director Of Product Management | Adapt
    Erecruit Oct 2015 - May 2018
    Boston, Ma, Us
    I executed all leadership responsibilities for the product management team, multiple software products, and SaaS solutions in different phases of the product lifecycle, serving staffing companies in the US and European markets. I managed Product Management, Development, and Support organizations with a focus on high product quality standards and optimal product-market fit, resulting in exceptional customer satisfaction.
  • First And Main Group
    Product Management Consultant
    First And Main Group Jan 2015 - Oct 2015
  • Wren Solutions
    Product Manager
    Wren Solutions Mar 2009 - Nov 2014
    Jefferson City, Mo, Us
    Executed all leadership responsibilities for multiple software products, within multiple market segments in all phases of lifecycle. Directed product development, functional requirements definition, product positioning, product marketing, product training, hardware compatibility, and technical support for B2B products spanning desktop, mobile, SaaS, and cloud-based products. Championed quality and innovation across organization. Position included management of contract resources and direct reports.
  • John Deere Agri Services
    Program Manager
    John Deere Agri Services Jan 2006 - Feb 2009
    Us
    Led and directed business initiatives for the organization, through leadership, benefit management, stakeholder management, program governance, communication, risk management and project management. Provided program management leadership for project managers, product development, legal, finance, supply management, order fulfillment, product management, operations, professional services, support, marketing, and sales teams. Managed project tasks and timelines, scope of work, project budget, risk management, and conflict resolution.
  • John Deere Agri Services
    Product Manager
    John Deere Agri Services Apr 2003 - Jan 2006
    Us
    Executed all leadership responsibilities for multiple software products including financial management. Directed product development, functional requirements definition, product positioning, and product marketing. Position included management of up to ten contract resources and three direct reports.
  • John Deere Agri Services
    Product Launch Manager
    John Deere Agri Services Jun 2002 - Apr 2003
    Us
    Led and directed all activities and personnel involved in taking a new software product to market ensuring all roll out plans were executed prior to launch. Managed project tasks, timelines, scope of work, risk management for product launch activities and product marketing plans. Position included management of one direct report.
  • John Deere Agri Services
    Senior Systems Administrator
    John Deere Agri Services Apr 2001 - Jun 2002
    Us
  • Cara Corporation
    Project Manager / Network Administrator
    Cara Corporation 1995 - 2000

Betsy Wilson Education Details

  • University Of Arizona
    University Of Arizona
    General
  • University Of Arizona
    University Of Arizona
    General

Frequently Asked Questions about Betsy Wilson

What company does Betsy Wilson work for?

Betsy Wilson works for Wsi World

What is Betsy Wilson's role at the current company?

Betsy Wilson's current role is Managing Partner and Strategic Marketing Consultant.

What schools did Betsy Wilson attend?

Betsy Wilson attended University Of Arizona, University Of Arizona.

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