Betsy Aimee Cardenas Email & Phone Number

Los Angeles, California, Us

At Born In June Creative, I leverage my expertise in digital strategy, public affairs, and stakeholder engagement to lead a team of creatives. We ideate and execute impactful outreach and advocacy campaigns for clients across sectors, including digital, event-based, and corporate. I have achieved remarkable results, such as directing an award-winning social media campaign for an event attended by over 1 million people, developing a non-partisan voter awareness campaign that doubled voter registration and participation, and spearheading an ambassador program that increased recruitment and retention. I am passionate about shaping policy, driving transformative change, and achieving lasting impact through the power of digital innovation and strategic partnerships.

Los Angeles, California, Us

🔹Analyzed & developed strategies to improve community engagement & marketing outreach programs across all 13 schools & collaborated with community partners such as United Way & other organizations to expand brand visibility. After one year schools were fully enrolled as a result of my strategies. 🔹Managed a team of 3 outreach & engagement associates that executed engagement, outreach, and marketing activities across Los Angeles. 🔹 Developed a non-partisan voter awareness campaign that doubled voter registration and increased participation in numerous by 50 percent across the organization. 🔹Spearheaded the implemented an ambassador program and curriculum to increase recruitment and community support for developing new campuses across Los Angeles. 🔹Executed events in support of marketing, advocacy, and education efforts for community members, elected officials

Los Angeles, Ca, Us

🔹Served as a senior representative & managed relationships with various stakeholders including board members, donors, elected officials, community leaders, community groups, & service organizations. Successes include garnering large elected officials support for one the largest political fundraisers on the West Coast, Politics, Sex and Cocktails 🔹Spearheaded an agency-wide educational campaign to increase customer base on the subject of health care reform. Oversaw the development of bilingual educational materials that were distributed to 120,000 patients, created presentations, trained colleagues on content & developed mechanisms to measure the campaign’s success.🔹Served as an organizational representative on community boards & with professional and spoke on behalf of President & Vice-President of Public Affairs at public events including press conferences, policy conferences, meetings with high level stakeholders, & providers. 🔹Chaired & mobilized a grant-funded coalition of external community leaders & opinion makers from 2010-2013. Led all day-to-day aspects of the coalition, led the group to find common goals & objectives, executed them according to plan & generated progress reports. Successes include: replication of coalition throughout the state, secured additional funding for future activities & the execution of 3 large conferences.🔹Implemented systems to evaluate the impact of advocacy & volunteer campaigns & served as departmental lead for internal & external reporting for grants & board reports

Bachelor Of Arts (Ba), Political Science And Government

Public Relations