Betsy Watson Email & Phone Number

North Carolina, United States

Scottsdale, Arizona, United States

The Council for the Model Aquatic Health Code (CMAHC) is a nonprofit organization that promotes the health and safety of people, families, and workers at public swimming facilities.

Huntington Beach, California, United States

Tinuiti is the largest independent performance marketing firm across the Triopoly of Google, Facebook, Amazon, and beyond.

Los Angeles, Ca

•Responsible for the development and implementation of the global public relations strategy•Development and ongoing refinement of global standard work for public relations which encompasses approval process involving cross functional review council•Collaborates with Mapletree Investments investor relations on Oakwood's press impact •Responsible for print materials: press releases, feature articles, case studies, brand pieces, print advertisement placement, white papers, executive bios, and executive speeches•Manages copy writers and global public relations agency partners•Oversees social media channels and their influence on B2B and B2C audiences •Provides marketing support for North American business development team •Oversees global event calendar and directly manages all tier one tradeshows for marketing and business development

Brea, Ca

•Responsible for the development and implementation of the global public relations strategy; focusing on brand activation and message delivery of primary value prop during company repositioning•Responsible for and tracking four KPIs for L2 bowler items which include editorial stories (organic pickups), share of voice, message penetration, and trade show visibility scoring(s)•Developed global standard work throughout public relations and media buying which encompassed approval process involving legal, regulatory, quality, and marketing•Collaborated with Danaher Corporate investor relations on Beckman Coulter press impact •Responsible for print materials: press releases, feature articles, case studies, brand pieces, print advertisement placement, white papers, executive bios, and executive speeches•Managed copy writers, global public relations agency partners, and assisted with management of branding agencies

Asheville, North Carolina Area

Agencies' client list includes: Mission Health, Mission Health's Department of Philanthropy, HermanInternational, Career Kaizen, Asheville Airport, MeowBox, Twisted Laurel, Tupelo Honey, The Grove Park Inn and Spa, and Waste Away AVL• Worked with clients to develop and maintain writing standards for their brand voice• Developed and executed public relations strategy for clients with client brand message• Developed writing style guides for client's brand books to provide consistence writing across publications• Executed daily public relations tasks for clients including lead fielding and reporter outreach• Provided creative and conceptual copy support to creative team• Created content and social media outreach strategy to aid marketing and public relations objectives• Crafted messaging for community leaders and develops C-level corporate newsletters• Developed community outreach event strategy to support overall marketing objectives• Managed writing staff, social media team, and events team

Hendersonville, Nc

Pardee Hospital is a not-for-profit community hospital licensed for 222 acute care beds and is managed by UNC Health Care. Develops strategic messages for senior executives and board membersCreative and marketing management of multiple departmental service linesHandles all media coverage including a merger, a joint venture project and rebrandingWriter for publications such as Annual Report, “Healthy Horizons” and website contentPublic representative for Pardee with local officials and community eventsMonitors and manages local government relationships and mediaResponsible for all public relations stories, social media and blog content Health news radio hostStrategically selects and creates community outreach programsLocal news story picked up for national broadcast 2012

• Develops and implements all marketing/ public relations strategic planning• Creative director for all publications, commercials and billboards• Responsible for brand management and awareness• Manages marketing/public relations budgets and all contracts including media buying• Handles all public relations including press releases and media statements• Internal event planner (banquets, community service projects, open houses)• Developed crisis communication plan for clinic• Planned and developed all marketing and branding for the new Surgery Center of Temple

• Assisted in development of a launch of a new online store• Developed system of analyzing extended hours productivity• Selected and bought luxury products for retail departments• 2009 calendar lay out and edited publications

Communication, Public Relations

Activities and Societies: Alpha Gamma Delta, Power 90.5 DJ, PRSSA, United Way

Leadership Essentials

Leadership training - certificate program

Bs, Communication