Elizabeth Anders Email & Phone Number

Madison, Wisconsin, United States

• Directed multi-channel marketing strategy and performance goals across hundreds of U.S. markets leveraging digital, traditional, online, and direct sales channels.
• Strengthened brand positioning, surpassing digital and traditional marketing goals by up to 10% YoY and contributing to the company’s collective gross adds goal.
• Cultivated strong relationships with external vendors and marketing channel partners to align strategies, foster collaboration, and drive market growth.
• Optimized a $15M budget, aligning resources with business priorities and consistently achieving performance goals.
• Restructured marketing team to improve efficiency, accelerate campaign time-to-market, and enhance lead generation outcomes.
• Initiated centralized management of digital marketing, resulting in a strategy that leveraged advanced algorithms and machine learning to improve campaign performance.

Madison, Wisconsin, United States

• Negotiated supplier agreements to strengthen partnerships and improve pricing structures, resulting in an 8% gross margin increase and $650K in additional profit.
• Directed post-M&A process improvements for three showrooms, enhancing operational efficiency and customer experience.
• Partnered with retailers to provide co-marketing campaigns and strengthen channel strategies, driving B2B engagement and mutual growth.

Middleton, Wisconsin, United States

• within 2 years, achieving cashflow positive within 3 years, and selling business for a profit.
• Increased customer base to 1,200 clients, with 90% retention through exceptional service and loyalty programs.
• At business maturity, continued to grow sales by launching new revenue streams.
• Expanded team from 4 to 21 employees in 5 years, achieving 85% retention of key associates in a high-turnover industry through performance-based training and innovative reward and recognition programs.
• Achieved 95% service-accuracy rating year-over-year by continuous refinement of operational procedures, business CRM systems, and adherence to business guiding principles.

Madison, Wisconsin, United States

• Tapped to lead project liaison responsibilities for high-profile corporate-wide initiative.
• Worked closely with cross-functional business teams to develop new documents, processes and procedures.
• Led all credit union personnel training for this initiative.
• Achieved “Leading Performer” status on performance review, superior rating (92%) on department service standards, credit union participant overall satisfaction rating of superior at 6.75 (scale of 7).

Madison, Wisconsin, United States

Led training for Payment Protection products using WebEx and in-person events. Consistently rated 6.5 or higher (scale of 7) on customer surveys. Developed variety of virtual and face-to-face training content and deliverables..

Madison, Wisconsin, United States

Developed, implemented, and monitored marketing and communications campaigns for credit union Payment Protection category. Developed marketing operational tool to manage project priority, content creation, marketing and sales campaign development.