Betsy Brannen

Betsy Brannen Email and Phone Number

Marketing Director @ Polytron - RETIRED JANUARY 1, 2025
Atlanta, GA, US
Betsy Brannen's Location
Atlanta, Georgia, United States, United States
Betsy Brannen's Contact Details
About Betsy Brannen

Connecting manufacturing contacts to Polytron Solutions and Services through virtual and in person channels. Polytron Markets include: Food, Beverage, Consumer Goods, Chemical, Life Sciences. Services and Solutions include: Smart Manufacturing, Packaging, Process, Automation and Controls, Industrial Network and Cybersecurity Solutions, Machine Safety, and Project Management.Expertise in mid to upper tier marketing and communications. Areas of proficiency include; B2B communications, market research, white paper development, social media, business development strategy and support, client relationship communications and strategic development, trade show and event management, social media, web content, collateral.

Betsy Brannen's Current Company Details
Polytron - RETIRED JANUARY 1, 2025

Polytron - Retired January 1, 2025

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Marketing Director
Atlanta, GA, US
Betsy Brannen Work Experience Details
  • Polytron - Retired January 1, 2025
    Marketing Director
    Polytron - Retired January 1, 2025
    Atlanta, Ga, Us
  • Polytron
    Marketing Director
    Polytron Dec 2011 - Present
    Duluth, Ga, Us
    Leading marketing and lead generation activities to connect manufacturing customers and new contacts to Polytron Solutions and Services through virtual and in person channels. This includes client communications, newsletters, industry updates, business research, web content, social media, white papers, collateral, trade show and event management, internal communications.Specialties: B2B Corporate CommunicationMarketing and Business DevelopmentSocial media communicationSales SupportPrint and electronic marketing mediaMarket research and trending analysisCustomer Relationship ManagementClient survey managementWebsite content managementNewsletter managementWhite paper creation and generationEvent management - Trade show, client, VIPPresentation generation & supportCommunity Involvement managementLocal - National - GlobalProduct marketing
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  • Bcd Travel
    Marketing Communications, Client Relations, Business Development, Community Outreach
    Bcd Travel Mar 1993 - Dec 2008
    Utrecht, Nl
    MARKETING COMMUNICATIONS- Supported office of CEO (research projects / external presentation support / quarterly Board Reports).- Generated key industry communications adopted by professional associations for membership.- Managed / executed company web sites for internal and external delivery of organizational communications.- Generated daily news bulletins for client distribution via email blast software.CLIENT MANAGEMENT / RELATIONS- Managed development, implementation / training of inhouse CRM tool > 1000 corporate clients.- Managed strategic survey tool for account management in consultative evaluation of client programs; Generated / published annual statistical industry forecast and trending documents.- Established, executed / managed emergency client communications for global client base > 1000 clients.- Managed VIP events including sponsorships / vendors. - Managed / generated client newsletters via electronic channels.BUSINESS DEVELOPMENT AND SALES- Strategic member of business development, new program and operational development programs; product development, communication, training, execution, effectiveness evaluation; client-facing presentations and documentation.- Researched / developed winning business proposals; wrote and delivered over 50 white papers, newsletters / industry position papers for external / internal use.- Member of Sales team supporting travel technology for client sales presentations and demos.COMMUNITY PROGRAMS- Managed / executed company-wide Leaving a Legacy programs. Managed communications / timeline for the delivery of multiple regional projects (fundraising, program execution, reporting). Managed local Habitat for Humanity build raising $60000 in 4 months. Granted 10 Make a Wish awards (total Leaving a Legacy annual program $350000)- Managed company contribution / communications for global Tsunami relief through SOS Children’s Villages, International.
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  • American Express
    Business Development
    American Express 1991 - 1993
  • Biolab, Inc.
    Assistant, Scientific Services
    Biolab, Inc. 1988 - 1990

Betsy Brannen Skills

Social Media Marketing Corporate Communications Event Management Marketing Internal Communications Newsletters Market Research Strategy Training Corporate Events Strategic Planning Executive Communications White Papers Communication Training Fundraising Management Crm Websites Position Papers Business Development Email Marketing Marketing Communications Newsletter Writing Crisis Communications Sales Support Account Management Brand Development Marketing Strategy Proposal Writing Leadership Development Of Training Materials

Betsy Brannen Education Details

  • Georgia State University Perimeter College
    Georgia State University Perimeter College

Frequently Asked Questions about Betsy Brannen

What company does Betsy Brannen work for?

Betsy Brannen works for Polytron - Retired January 1, 2025

What is Betsy Brannen's role at the current company?

Betsy Brannen's current role is Marketing Director.

What is Betsy Brannen's email address?

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What is Betsy Brannen's direct phone number?

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What schools did Betsy Brannen attend?

Betsy Brannen attended Georgia State University Perimeter College.

What skills is Betsy Brannen known for?

Betsy Brannen has skills like Social Media Marketing, Corporate Communications, Event Management, Marketing, Internal Communications, Newsletters, Market Research, Strategy, Training, Corporate Events, Strategic Planning, Executive Communications.

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