Betsy Day Email & Phone Number

Minneapolis, Minnesota, United States

• Senior Manager, Corporate CommunicationsLed communications initiatives and managed company intranet site.
• Developed editorial calendar, ensuring company initiatives were communicated across all channels.
• Improved intranet user experience by creating new content and establishing access to critical company information.
• Recommended and developed charter for new digital app for employee engagement, receiving budget approval by executive leadership for implementation.
• Defined new processes and protocol, helping align business segment communications goals.

Greater Minneapolis-St. Paul Area

• Senior Manager, Corporate Communications Managed employee communications with a focus on change communications and company intranet site.
• Created new brand by leading communications strategy and tactics related to company separation involving standing up a new company.
• Managed communications for announcement of a company spin-off, delivering strategic messaging to 30K global employees.
• Led company intranet site, managing strategic direction and content, increasing user engagement.
• Raised awareness and reinforced compliance policies by managing rebranding and implementation of corporate ethics and compliance materials.
• Helped direct approximately $1M in funds to nonprofit organizations by consulting on distribution of grants from Pentair Foundation.

Minneapolis, MN

• Manager, Corporate Communications Led internal communications function by directing strategy and tactics for communicating to 30K employees.
• Led creation of first-ever intranet site, generating awareness of company goals and initiatives while dramatically increasing employee engagement.
• Developed functional internal communications plan and messaging for large-scale merger integration, helping achieve a smooth transition.
• Produced video for annual leadership meeting, helping align key messages for global audience.
• Increased brand awareness and company expertise by managing strategic messaging for announcement of innovative environmental water recycle system at Major League Baseball stadium, Target Field.
• Managed and wrote communications materials for fast-moving acquisition, successfully communicating to employees, customers, suppliers and media the strategies and goals of a joint venture between Pentair and General.

Greater Minneapolis-St. Paul Area

Led the internal communications team involving the development of strategic messaging and supervision of the implementation of all internal communications initiatives for corporate employees and franchisees. Supervised team of internal communications professionals.-- Recommended and implemented innovative video communications vehicle that was distributed.

Greater Minneapolis-St. Paul Area

Directed the public relations efforts for hotel brands and company initiatives as well as supervised internal communications specialist.-- Increased brand awareness through the placement of news stories to trade and consumer press for various hotel brands.-- Managed the production of annual corporate overview which was used to gain new developers and.

Greater Minneapolis-St. Paul Area

Managed daily public relations and marketing communications activities for several hotel brands in the areas of marketing, technology, development, operations and training.-- Managed and executed the production of marketing communications pieces.-- Wrote and distributed press releases for each brand on new programs and initiatives.

Greater Minneapolis-St. Paul Area

Handled media relations with emphasis on Canadian division of organization.-- Managed quarterly travel agent poll for over 1,000 agency locations utilizing the results to pitch to media.-- Handled daily media calls, fielding approximately 25 per month while proactively pitching news stories.

Greater Minneapolis-St. Paul Area

A full service marketing, public relations and advertising agency.Senior Account Executive