Betsy Fata Email & Phone Number

* Lead the development and execution of acquisition messages across Texas and Midwest retail electricity brands in all channels, including mass advertising, digital and direct mail * Provide strategic brand insight on all prospective customer touchpoints, including online shopping experience design* Build and execute on strategy for reacquiring former.

Southlake, TX

* Developed and executed the global content and brand strategy for a billion-dollar automotive technology enterprise in B2B and B2C verticals* Led the development of product marketing and brand storytelling, overseeing the integration of brand messaging across sales channels* Managed and produced all content for Solera's podcast, marketing collateral.

Grand Rapids, Michigan

• Wrote and edited product description copy for online retailers and developed back cover copy for upcoming book releases.
• Managed SEO keywords and data updates: refreshed outdated copy, assigned Amazon categories, and researched market trends.
• Reviewed previously published (backlist) books, researched potential relaunches, and presented to editorial, marketing, and sales teams.
• Evaluated proposals and manuscripts, determined suitability for the publishing group, and composed summaries of potential acquisitions.

Grand Rapids, Michigan

• Communicated with authors, agents, and freelance writers regarding contracts, sales information, and publishing opportunities.
• Edited high-profile pitch pieces to authors, HCCP’s quarterly newsletter, and back cover copy.
• Coordinated contract signings and payments due to authors and agents. Submitted invoices and payments in accordance to department’s budget and fiscal publishing plans.
• Organized weekly editorial and sales meetings, set agendas to review new proposals and gather sales projections, and coordinated advance marketing mailers for book endorsements.

Grand Haven, MI

• Edited and proofed approximately ten full-length audiobooks per month for quality assurance, communicating with directors and sound engineers on performance errors.
• Performed front- and back-end checks on Audible.com products and in-house recordings for physical CDs and MP3 digital downloads.
• Proofed synopses and product descriptions for physical packaging, landing pages, and monthly consumer catalogs. Wrote copy for data feeds to the Brilliance intranet and Amazon retail space.
• Processed metadata spreadsheets from third party publishing partners to ensure accurate data transfer to all digital retailers.

• Wrote weekly articles on a variety of trending topics specifically relevant to Millennials entering the workplace.
• Marketed the digital magazine through various reader campaigns, issue promotions, and social media contests. Advertised affiliate authors' eBooks through blog reviews, vlog promotions, and social media ads.
• Managed website re-launch and reader testimonial campaigns through social media events and Instagram challenges.
• Researched user demographics and retention/bounce rate improvement strategies.