Betsy Fata Email & Phone Number

* Lead the development and execution of acquisition messages across Texas and Midwest retail electricity brands in all channels, including mass advertising, digital and direct mail * Provide strategic brand insight on all prospective customer touchpoints, including online shopping experience design* Build and execute on strategy for reacquiring former customers, orchestrating targeted campaigns and personalized offers across channels, increasing customer retention and driving business growth * Lead the creative development and integration of consumer personas based on market research and present to stakeholders* Collaborate with internal and external partners to test lead generation initiatives and digital strategies through all stages of the sales funnel* Develop video strategy for unique customer segments and produce personalized content to increase engagement.

Southlake, Tx

* Developed and executed the global content and brand strategy for a billion-dollar automotive technology enterprise in B2B and B2C verticals* Led the development of product marketing and brand storytelling, overseeing the integration of brand messaging across sales channels* Managed and produced all content for Solera's podcast, marketing collateral, product launch materials, landing pages, white papers, RFPs and press releases.

Grand Rapids, Michigan

• Wrote and edited product description copy for online retailers and developed back cover copy for upcoming book releases.• Managed SEO keywords and data updates: refreshed outdated copy, assigned Amazon categories, and researched market trends. • Reviewed previously published (backlist) books, researched potential relaunches, and presented to editorial, marketing, and sales teams. • Evaluated proposals and manuscripts, determined suitability for the publishing group, and composed summaries of potential acquisitions.

Grand Rapids, Michigan

• Communicated with authors, agents, and freelance writers regarding contracts, sales information, and publishing opportunities. • Edited high-profile pitch pieces to authors, HCCP’s quarterly newsletter, and back cover copy. • Coordinated contract signings and payments due to authors and agents. Submitted invoices and payments in accordance to department’s budget and fiscal publishing plans.• Organized weekly editorial and sales meetings, set agendas to review new proposals and gather sales projections, and coordinated advance marketing mailers for book endorsements.

Grand Haven, Mi

• Edited and proofed approximately ten full-length audiobooks per month for quality assurance, communicating with directors and sound engineers on performance errors.• Performed front- and back-end checks on Audible.com products and in-house recordings for physical CDs and MP3 digital downloads.• Proofed synopses and product descriptions for physical packaging, landing pages, and monthly consumer catalogs. Wrote copy for data feeds to the Brilliance intranet and Amazon retail space.• Processed metadata spreadsheets from third party publishing partners to ensure accurate data transfer to all digital retailers.

• Wrote weekly articles on a variety of trending topics specifically relevant to Millennials entering the workplace.• Marketed the digital magazine through various reader campaigns, issue promotions, and social media contests. Advertised affiliate authors' eBooks through blog reviews, vlog promotions, and social media ads.• Managed website re-launch and reader testimonial campaigns through social media events and Instagram challenges.• Researched user demographics and retention/bounce rate improvement strategies.