Managing Director Of Strategic Development
Daytona Beach, Florida, Us
• Managed the Business Planning and Strategic Planning departments to drive the course of strategic development and planning across NASCAR and the larger NASCAR industry • Launched and manages a new Technology Integration and Development department to enhance NASCAR’s operation on all fronts through the strategic introduction of new technology into the business and the sport• Served as the internal launch squad to structure and seed strategic platforms like the NASCAR Industry Action Plan pursuing entrepreneurial and innovative growth opportunities across Youth, Gen Y, Multicultural, Driver Star Power, Event Experience, Digital/Social Media, and Product Relevance• Managed critical strategic projects, counsels business divisions on strategic issues and aides leadership in framing the larger industry’s strategic agenda.• Partnered with all divisions of NASCAR to develop measurable annual business plans that support NASCAR’s broader goals. • Managed cross-functional project teams across critical Board-Level and Long-Term Growth projects and platforms • A few favorite project teams: Overseeing NASCAR's Business planning process for 7 years, launching NASCAR’s Digital Media company, launching the new Pit Road Vision Analytics based Officiating system, creating Twitter’s first-ever Sports Partnership, establishing the NASCAR Vision Framework and launching the NASCAR Industry Action Plan (IAP) to build platforms across Youth, Gen Y, Multicultural, Driver Star Power, Event Experience, Digital/Social Media, and Product Relevance• Previously at NASCAR: Senior Director of Strategic Development, Director of Strategic Development, Manager of Global Media Rights Strategy – NASCAR and NASCAR Media Group, Manager of Business Operations and Development - NASCAR and NASCAR Media Group (6 different gigs in 9 great years!)