Betsy is the president and founder of Hersher Associates, Ltd., a nationally recognized leader in retained executive search and consulting for all aspects of healthcare. Hersher recruits for a broad array of senior level healthcare positions for diverse clients in areas of IT, outsourcing, finance, security, patient care services, clinical redesign, managed care, physician practice management, health information management, marketing and human resources. Clients include integrated delivery networks, academic medical centers, healthcare technology vendors and consulting firms.Hersher is a nationally acclaimed speaker, author and expert on career plan development, organizational design, physician recruitment in IT and position design in healthcare. She is a strong proponent of successor roles to the CIO and is instrumental in developing and promoting roles such as the chief technology officer and chief medical information officer.