Betsy Hook Email & Phone Number

Stamford, Connecticut, Us

- Drive business growth through developing product strategies, implementing promotional tactics for new account originations and expanding credit application entry points, both in Clubs and digitally. - Manage complex new account origination engine with Apply, Prequalification, Quickscreen and oversee launch of Prescreen channel. - Evaluate opportunities to refine value prop and loyalty integration of existing Consumer Dual & Private Label credit cards while also exploring opportunities to expand the product suite.

Stamford, Connecticut, Us

- Drive the lifecycle strategy and customer journeys across all Synchrony-owned PayPal credit products, including PayPal Credit, PayPal cobrand products, Venmo and eBay. - Partner with marketing and PayPal counterparts to develop roadmaps that engage cardholders from activation to early month on book communications to preventing and reactivating inactive populations. - Develop marketing strategy for major strategic initiatives, including new product launches, card reissues and the introduction of new benefits or features.- Drive key marketing workstreams for launch of new 'Revolution' product with 3/2 value prop, including development of premium welcome kit, introduction of metal cards, upgrade of existing cardholders to new value prop, and crafting designing the communication strategy for both new and existing customers.- Additional Key Strategic Initiative Projects: PayPal World Upgrades (x3), Contactless Reissue (x2), PPC Debt Can launch & integration, Engage Platform Migration

Stamford, Connecticut, Us

- Developed consumer marketing plan and implemented strategic initiatives working closely with PayPal Credit Lifecycle and Acquisitions counterparts; Managed budget allocation, campaign execution, and analysis.- Became internal subject matter expert for all PayPal Credit consumer marketing with internal cross-functional, COE and other teams – analytics, marketing operations, legal and compliance.- Acquired in-depth understanding of the PayPal Credit business and served as main resource for best practice sharing of various consumer marketing strategies to be leveraged in ideation and strategy development.

Stamford, Connecticut, Us

- Work with client counterpart to gain support for initiatives and expand the presence of credit marketing across the client organization and proprietary channels. Strategize new potential channels and campaigns for acquisitions to drive new accounts.- Serve as main point of contact with IT for testing and validating all new releases of products and enhancements, such as the 2% Cashback product and subsequent enhancement releases.- Develop robust communication plan for new cardholders in the first 90 - 120 days on book, driving early engagement and creating stickiness. - Work with internal teams to update and manage all cardholder documents (numbering 46+) for full suite of PayPal and eBay products. Oversee all rate changes and other CIT updates, validating updates and gaining approval from client and other stakeholders.- Assist in Annual Marketing Planning Process to identify new accounts/sales growth drivers. - Ensure compliance with all internal & external regulations, ensuring buy in from all relevant parties (legal, fair lending, etc) for all acquisitions tools and campaigns. - Work with client, outside vendors (e.g. Creative agencies, Print/Production, etc.), and internal cross-functional units (e.g. Risk, Legal, Operations, Systems, Field sales team, etc.) to successfully build & implement marketing programs and product/benefit enhancements.

New York, Ny, Us

• Analyze new potential partnership opportunities, acquire and manage new retail partners, for the purposes of distribution of gift and reloadable prepaid products. Sold through partnership & pilot program to major e-commerce retailer for launch in 2016.• Manage a portfolio of existing retail partners in the dollar and discount channels who distribute gift & reloadable products by executing marketing plans, exploring new business opportunities, and promoting American Express products/brand with partners.• Develop & execute annual plans to drive acquisition across gift and reloadable products at existing retail partners.

Stamford, Connecticut, Us

• Develop & implement acquisition marketing strategies to grow cardholder population, drive activation & increase loyalty. In 2014, grew cardholder applications 13% & accounts 3% over 2013 and delivered incremental 9% activation in store.• Drive new products, product enhancements and value proposition development in conjunction with Toys”R”Us loyalty program to enhance cardholder offerings to drive incremental visits and sales. Implemented 4 new digital marketing strategies (in paid search, affiliate marketing & display) resulting in online application growth of 21% year over year.• Develop strong relationship with client to build in-store acquisition programs and training materials to create a culture of credit among team members and thus drive incremental cardholder applications. Sold in team member recognition program to celebrate achievements in credit throughout the stores. Program launching Q2 2015.• Awards: GE Above and Beyond award 15 times for achievements in the role

Norwalk, Ct, Us

Selected for top leadership rotational program focused on consumer & customer marketing. Led or managed all areas of marketing, strategy development & execution. Charged with developing innovative campaigns & assets that directly impact business revenue. Rotation 3: Digital Marketing Specialist• Design & lead development of new social listening platform for sales teams. Deliver, test and roll out new customer portal (using Agile methodology) & new releases of sales iPad app. Develop training tools for new sites, feature upgrades & the iPad in general.• Subject Matter Expert of Twitter. Created & led Twitter 101 sessions & documents, which were then repurposed by attendees to train their own teams & businesses.• Selected for GE ECLP Recruiting Committee. Planned and executed 4 Regional case competitions at MBA schools in the US. Managed team of 7 to execute the events. • Awards: Growth Value Award - Imagination recipient for re-envisioning social tool & driving to execution.Rotation 2: Client Relations Specialist• Built SalesForce infrastructure to host & manage client relations activities for Sponsor business. • Identified need for new, improved income tracking tool & initiated project with business CMO.• Supported client relations group in partnering Sponsor clients with GE Research Center labs to form mutually beneficial relationships.Rotation 1: Marketing Manager, TJX Rewards Retail Credit Portfolio• Developed initial 12-month portfolio marketing plan & budget in conjunction with client. Built business cases to support 16 proposed programs & gained buy-in from client management team.• Launched 5 new cardholder marketing campaigns, loyalty campaigns & several MasterCard promotional campaigns. Initiated 6 additional campaigns.• Developed & managed new recurring bill pay sweepstakes to drive consumer world spend. Worked with outside vendor & legal to design the competition & build requirements.

• Spearheaded development of new tools for Yahoo!’s Display Advertising business. Interviewed customers and synthesized findings to create a framework of needs for 27 new products. Gained buy-in from management. • Shared results with engineering and directed them in development of new products, from initial user interfaces and data needs all the way through the final QA process.• Offered full-time Product Manager position upon completion of internship

Mba, Marketing, Strategy

Bachelor Of Science (B.S.), Commerce: Marketing & International Business

Education record