Betsy Leonard Email & Phone Number

Overland Park, Kansas, United States

Oversee strategic and tactical initiatives across brands for Sanofi and Regeneron Corporate

Oversaw Galderma aesthetic brands including Restylane, Dysport and Sculptra as well as rewards program ASPIRE.

Kansas City, Missouri Area

Dairy Queen Integrated Campaigns

Chicago, Il

Capital One Quicksilver and Sports Sponsorships (NCAA March Madness and College Football Playoffs)- From strategy development through production, lead all brand/sponsorship assignments covering all mediums (TV, online video, digital, OOH, print and radio). - Own all integration initiatives for Sports Sponsorships and work closely with partner agencies to activate.- Partner with Capital One on strategy development of the “Quicksilver Brand Story” – and how the brand intends to grow/reach consumers over the next 3-5 years.- Coordinate celebrity and musical partnership/contracts for projects across the product.Capital One Bank, Credit Wise and Additional Capital One Streams- Wide production experience on TV, radio, print, OOH and digital across additional Capital One brands. Manage all day-to-day client communication and requests. Work closely with account team to provide competitive landscape updates. Manage interns to help foster growth and develop key account managerial skills

Chicago, Il

Capital One Quicksilver and Sports Sponsorships (NCAA March Madness and College Football Playoffs)- From strategy development through production, lead all brand/sponsorship assignments covering all mediums (TV, online video, digital, OOH, print and radio). - Own all integration initiatives for Sports Sponsorships and work closely with partner agencies to activate.- Partner with Capital One on strategy development of the “Quicksilver Brand Story” – and how the brand intends to grow/reach consumers over the next 3-5 years.- Coordinate celebrity and musical partnership/contracts for projects across the product.Capital One Bank, Credit Wise and Additional Capital One Streams- Wide production experience on TV, radio, print, OOH and digital across additional Capital One brands. Manage all day-to-day client communication and requests. Work closely with account team to provide competitive landscape updates. Manage interns to help foster growth and develop key account managerial skills

Greater Chicago Area

Cardstore.com:• From concept to production, successfully managed creative teams through execution and production of brand advertising across the digital, print, radio, and television platforms.• Lead all digital projects, ranging across rich, flash and online video and worked closely with the client digital lead.• In addition to traditional digital, assisted in leading a number of social media projects, including Facebook and recently, Pinterest.• Lead development of all timelines and supervise internal budgets while strengthening and maintaining excellent client relationships.• Managed an intern to help foster growth and develop key account managerial skills.justWink:• Successfully helped launch the new brand across a number of creative platforms utilizing event marketing, video, and digital tactics.• Aided in the conception and production of all digital components of the campaign, from rich media to online video.• Supervised all internal budgets and maintained excellent client relationships.LaQuinta Inns and Suites:• From conception to production, aided in the strategy and development of the 2012 Television and Radio campaign. • Managed all day-to-day statuses and internal budgets, in addition to day-to-day client relationship.

Chicago, Il

MillerCoors • Developed strategic framework of promotional program for summer intern project that focused on waitstaff appreciation• Worked with PMA to help coordinate and set up event, as well as attended breakout sessions led by executive and brand clients throughout the greater Chicago area • Conducted research for innovation launch by analyzing data and providing clients with creative solutions• Initiated new project start ups and developed insightful briefs based on research and client direction • Internal team lead, communicated with project manager and creative team to ensure timelines were met• Developed and implimented office “Show Case the Work,” which highlighted programs currently in market showing final art, sales data and other informationProctor and Gamble• Conducted research based on a program that highlights the Millennial perspective• Led focus group and provided feedback on product design for Intern participation

• Assisted in deciding and promoting sales promotions and marketing techniques for the studio • Coordinated appointments with clients and determined what products best fit their needs • Communicated between the client and the managing team establish appropriate pricing and promotions

• Coveted position at the University of Missouri • Created a promotional concept and plan for the Talent portion of Mizzou Homecoming • Led meetings between participating members and peers • Communicated with alumni and university supporters • Talent Committee Director, as Director was in charge of coordinating and pr nights (Talent Preliminary Competition and Finals) of on stage production.

· Created and maintained a marketing plan for McKellar Consulting. · Assisted in creating advertisements · Edited and wrote company biographies and articles for monthly newsletter. · Reconstructed website and promotional concept for sister company, www.6chicks.com.Sales

Bachelors, Journalism, Spanish

Activities and Societies: Kappa Alpha Theta, Homecoming Steering Committee, AFF Mizzou (AdClub), Pamplona Study Abroad, Griffiths.

Study Abroad, Journalism

Study abroad January through May 2010.