Betsy Kroll Email & Phone Number

Fair Haven, New Jersey, United States

Greater New York City Area

Part of first graduating cohort from Columbia University's Master of Science - Applied Analytics degree program. Select classes included:• Data Visualization and Design• Modern Database Architecture• Data Lifecycle Management• R Programming for Applied Analytics• Applied Analytics & Leading Change• Analytical Applications and Data-Driven UX

Greater New York City Area

Administrative support: President/Founder; Managing Director (Equity Capital Markets); Director (Securities)Madison International Realty is a global, fully integrated real estate private equity firm with offices in New York, London and Frankfurt. The company focuses on capital partner replacements, equity monetizations and recapitalizations of class A properties and portfolios located throughout the US, UK and Western Europe. Madison also has an active listed property investment program providing pipe, property level joint venture equity as well as acting as a strategic, supportive shareholder to management teams of public property companies or private companies seeking to go public. Since inception, Madison has raised $4.0 billion in capital commitments from a global roster of more than 150 institutional investors and has invested in more than 188.5 million square feet of commercial real estate.

Freelance editorial, public relations, internal communications and marketing services for luxury brands and publications.

Developed, managed and executed Omega marketing and communication projects for US region, in partnership with the luxury watch brand's Swiss-based management team and the president of Omega USA. Ensured successful implementation of corporate marketing strategies and activities including advertising, CRM, events, visuals and public relations. Oversaw planning and development of annual marketing budget, inclusive of above-referenced specialty areas.

Handled wide-ranging projects and initiatives for Omega’s burgeoning retail division. Provided strategic and operational leadership and approvals to boutiques, oversaw the successful implementation of local activations, original programs, and compliance, as well as social media. Directed and executed all aspects of annual advertising for retail division in tandem with Omega's media agency. Supported PR agency’s efforts to generate press coverage in regional media.

Established in-house public relations, advertising and social media marketing roles for US division of watch brand. Independently formulated advertising strategy and created plans for annual media buy (print, digital and out-of-home), including rate, positioning and added value negotiations. Oversaw all public relations activities, including editorial placements, press events and nurturing of media relationships. Acted as brand scribe—constructing press releases and writing/editing texts for brand materials used globally. Closely collaborated with worldwide and North American CEO's on wide-range of projects, including website redesign, product development and sponsorships.

Bachelor Of Arts, Cum Laude

Education record

Master Of Science - Ms

Education record