Betsy Lane Email & Phone Number

Lawrenceville, NJ, US

• ISPOR is the leading professional society for health economics and outcomes research (HEOR) globally. The Society’s mission is to promote HEOR excellence to improve decision making for health globally.
• Built marketing and communications department for this global, healthcare nonprofit
• Rebranded ISPOR, including departmental branding for membership, conferences, education, global networks, publications
• Redesigned organizational website that integrates with multiple IT platforms

Yardley, PA, US

• Built marketing and communications department for the company after transferring within Publicis Healthcare when Nelson Communications (NCI) of Princeton merged with the NCI New York City office
• Responsible for corporate marketing and communications, branding, media/public relations (PR), website, lead generation platform, social media, digital and print collateral, writing, content development and publications
• Designed and implemented strategic marketing and communications plan that grew the company's awareness and thought leadership
• Redesigned company website to optimize for mobile and include a robust lead generation platform that now generates hundreds of leads annually resulting in proposals and client wins
• Published 14 white papers for Publicis Touchpoint, including four editions of the biennial "What Physicians Want!" survey conducted in conjunction with Sermo—the online physician community
• Competed for and won key industry awards resulting in significant recognition of the company and executives

US

• Transferred from Nelson (within the Publicis network) to Publicis Touchpoint when the Princeton office of Nelson Communications was closed and merged with its New York City office
• Successfully launched several biopharmaceutical brands leading cross-functional agency teams to support moving the new products from development to launch and growth phases including — Developed a complex patient.
• Developed and managed comprehensive DTP communications program for CNS product that faced significant adherence and retention challenges, as well as complicated self administration issues
• Gained preferred vendor status for agency at a major biopharmaceutical company

Responsible for account management focusing on medical education, advocacy development, and CME at this medical education agency

• Led cross-functional agency team to successfully launch four new biopharma brands including— An endocrinology/oncology product leading both the advertising and medical education teams— Three oncology/radiology products
• Led pitches for two new business accounts and won the business for both

Developed significant new business from non-contract client base specializing in managed markets information, marketing research, and sales tracking tools

Ortho-McNeil Pharmaceuticals, Raritan, NJ1987 to 1994 — Divisional Sales Manager (1992–1994) Phoenix, AZ - Grew share leading team of nine in area with major managed markets influence— Product Manager (1991–1992) Raritan, NJ - Grew share for $120M OB/GYN franchise moving primary brand to over 90% share— Assistant Product Manager (1990–1991) Raritan, NJ.