Betsy Lane Email & Phone Number

Lawrenceville, Nj, Us

ISPOR is the leading professional society for health economics and outcomes research (HEOR) globally. The Society’s mission is to promote HEOR excellence to improve decision making for health globally.• Built marketing and communications department for this global, healthcare nonprofit• Rebranded ISPOR, including departmental branding for membership, conferences, education, global networks, publications• Redesigned organizational website that integrates with multiple IT platforms

Yardley, Pa, Us

• Built marketing and communications department for the company after transferring within Publicis Healthcare when Nelson Communications (NCI) of Princeton merged with the NCI New York City office• Responsible for corporate marketing and communications, branding, media/public relations (PR), website, lead generation platform, social media, digital and print collateral, writing, content development and publications• Designed and implemented strategic marketing and communications plan that grew the company's awareness and thought leadership• Redesigned company website to optimize for mobile and include a robust lead generation platform that now generates hundreds of leads annually resulting in proposals and client wins• Published 14 white papers for Publicis Touchpoint, including four editions of the biennial "What Physicians Want!" survey conducted in conjunction with Sermo—the online physician community• Competed for and won key industry awards resulting in significant recognition of the company and executives

Us

Transferred from Nelson (within the Publicis network) to Publicis Touchpoint when the Princeton office of Nelson Communications was closed and merged with its New York City office • Successfully launched several biopharmaceutical brands leading cross-functional agency teams to support moving the new products from development to launch and growth phases including — Developed a complex patient support program and award winning website to support launch of CNS product — Created patient and physician support programs for launch of a dermatology product with significant regulatory issues• Developed and managed comprehensive DTP communications program for CNS product that faced significant adherence and retention challenges, as well as complicated self administration issues• Gained preferred vendor status for agency at a major biopharmaceutical company

Responsible for account management focusing on medical education, advocacy development, and CME at this medical education agency

• Led cross-functional agency team to successfully launch four new biopharma brands including— An endocrinology/oncology product leading both the advertising and medical education teams— Three oncology/radiology products• Led pitches for two new business accounts and won the business for both

Developed significant new business from non-contract client base specializing in managed markets information, marketing research, and sales tracking tools

Ortho-McNeil Pharmaceuticals, Raritan, NJ1987 to 1994 — Divisional Sales Manager (1992–1994) Phoenix, AZ - Grew share leading team of nine in area with major managed markets influence— Product Manager (1991–1992) Raritan, NJ - Grew share for $120M OB/GYN franchise moving primary brand to over 90% share— Assistant Product Manager (1990–1991) Raritan, NJ - Managed a medical device line supported by third-product position sales— Special Training Representative (1989–1990) Tampa, FL - Trained new representatives while also growing territory share— Sales Representative (1987–1989) Tampa, FL - Successfully drove market share in competitive Tampa, FL market with office-based, military, and teaching hospital responsibilities