Betsy Liegey Email & Phone Number

New York, United States

Passionate about using my years of experience to help Main Street businesses and non-for-profits elevate their customer engagement for increased bottom lines.

Built a brand and business from the ground up with my husband and our two partners.Our branding and marketing work, teamed with beloved beers like our Otherside IPA, keeps us growing. We continue to expand distribution into upstate New York and Connecticut and have recently opened a restaurant at our second location in Peconic, New York.

Greater New York City Area

THE GO LAB propels brands forward through the art and science of human understanding. Our primary services are Brand Strategy + Customer Experience Design, rooted in our Brain Friendly Branding Principles. Our scientifically based 8-pillar approach - Brain Friendly Branding - is specifically designed to create intuitively satisfying customer experiences, ones that will attract customers effortlessly and retain them for life. Give your brand a GO mindset with a Brand DNA Framework and Customer Experience Blueprint. Our services include: BRAND STRATEGY: Consumer Research • Target Audience Insights • VOC Data Analysis • Stakeholder Interviews • Competitive Audits • Workshops • Brand Strategy • Concept Creation • Omni-channel Briefs CUSTOMER EXPERIENCE OPTIMIZATION: UX research • Workshops • Customer Journey Mapping • Pain Point/Moment of Truth Identification • Customer Experience Blueprint • Environmental/Interior Design CULTURE CHANGE: Employee Workshops • Culture Change Roll Out • Employee Handbooks BRAND ACTIVATION: Go-To-Market Plans • Brand Books • Logos • Packaging • Interior Design • Website • Social Media • Traditional Media

Greater New York City Area

Recruited to Havas to provide strategic leadership across ten Reckitt Benckiser brands with media billings of over $75 million. Key client work - Repositioned fabric care brand Woolite to appeal to a younger audience globallyReframed K-Y Jelly from menopausal to memorable, broadening its market appealLeveraged the "orgasm gap" to create relevance for K-Y Intense. Social effort lauded by women and menInspired Lysol with strategically creative ways to build relevance with mom across her customer journey

New York, New York

Key senior strategic lead for brands across sectors including hospitality, CPG, healthcare and retail; delivering brand differentiation and digital transformation to drive measurable ROI in audience acquisition, engagement, loyalty and revenue.Acquired key new business resulting in significant revenue for the agency:Hilton Honors ($50M) and Abbott Medical ($70M) Clients included: Hilton HHonors, Nestle, Procter & Gamble, Similac, PediaSure, Heifer International, Homewood Suites, Kitchen Aid, JennAir, Maytag, Robinson's Fruit Shoot (U.S. launch) Won American Marketing Association Gold Effie for Similac (1 of 5 finalists for Top Award across categories)

During my time at DDB, I launched two automobiles for Subaru and a new woman's health product for P&G. I also repositioned CIGNA Healthcare as the company working to make the process of healthcare more "humane"I also developed and ran client co-creation workshops for C-level leaders to junior staff, surfacing business challenges, and then ideating and executing complex cross platform, custom marketing strategies and products as solutions.

At Lowe, I delivered enhanced brand consideration & customer acquisition strategies, and tactics to defend against erosion of market share. My clients included Macy's, The New York Times, Chocolate Milk, Duncan Hines and NYC's jay-walking campaign. MACYS DEPARTMENT STORE Owned successful strategies for Macy’s Home Department and Mattress Store to regain footing against specialty storesIdentified key insights and leveraged business intelligence to improve appeal of Macy’s Men’s Department among young males THE NEW YORK TIMESMore than doubled national circulation goals in under a year, with campaign that increased brand awareness for customers outside of New York. CHOCOLATE MILKIncreased sales of chocolate milk by over 6.5 million gallons with repositioning effort courting teens Won American Marketing Association Gold Effie

My time at Fallon was a master class in brand transformation. The agency was exploding in growth thanks to its uncanny ability to revamp a brand - preserving its existing strength - while refreshing it for new audiences and eras. I was on the team leading high impact strategies for United Airlines, Black & Decker, Camp Heartland, and an industry leading campaign differentiating BMW in the crowded luxury car market.

Los Angeles, Ca

Cut my teeth in advertising at industry behemoth TBWA/Chiat/Day, ideating and executing multi-platform launches and go-to-market campaigns for Nissan Altima and Nissan Quest (minivan).