Betsy Mello

Betsy Mello Email and Phone Number

SVP E-commerce Sales | Global Consumer Products Leader & Brand-Builder | Merchandising, Product & Digital Marketing | GM 20+ Years | Ex-Gap & Levi's | Amazon & DTC | Speaker | Advisor | Board Member @ Dorel Home
Betsy Mello's Location
United States, United States
About Betsy Mello

Visionary Retail Merchandising Executive with over 24 years of experience in global E-commerce, specialty vertical, wholesale and department store retail. Seasoned leader in Apparel, Home and Baby. Driver of growth for multiple multi-million-dollar businesses, portfolio of brands and accounts. Proven track record of leading the creation of customer strategies, product assortments, content, processes and businesses that drive global growth, market share and revenue across multiple brands and channels. Leadership talent demonstrates ability to inspire and engage individuals, teams and executive leadership to achieve record results, focusing on identifying opportunities for growth.Passionate about increasing brand loyalty and focusing on consumer needs for both B2C and B2B markets. Consistently demonstrates operational excellence, exceeding plan and posting impressive growth in top and bottom line. Innovative leader, skilled negotiator and excels at formulating and implementing go-to-market strategies. Consistent demonstrated success in building strong merchandising strategies in the Furniture, Apparel, Hardlines, Baby, Home Improvement, Pet and Lawn & Garden categories. Thrives at partnering with cross functional teams, focused on building divisional and regional strategies that drive KPIs to grow market share, drive revenue and increase profitability. Enthusiastic about sustainability, circular and re-commerce markets.Specialties: AmazonBed Bath & BeyondMarketplace/DTCDriving Results: Topline Revenue, Profitability and Exceeding KPIs - FASTDriving explosive growth on Amazon 1P and 3P/MarketplaceReinventing Brands and Increasing Brand ValueAcquisition and Integration Leadership Experience (Domestic and International)Transformation of Processes and People to Maximize Potential and Streamline EfficienciesLeadership Development and Partnership at the Executive and Board levelProduct Development, Negotiation and Vendor ManagementP&L ManagementLicensee and Franchisee managementLaunching New Retail ConceptsOmnichannel Strategy and OperationsStartup Consulting and Advising

Betsy Mello's Current Company Details
Dorel Home

Dorel Home

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SVP E-commerce Sales | Global Consumer Products Leader & Brand-Builder | Merchandising, Product & Digital Marketing | GM 20+ Years | Ex-Gap & Levi's | Amazon & DTC | Speaker | Advisor | Board Member
Betsy Mello Work Experience Details
  • Dorel Home
    Svp E-Commerce Sales
    Dorel Home Dec 2022 - Present
    Westmount, Quebec, Ca
    E-commerce Lead for multiple key accounts including Amazon, Bed Bath & Beyond/Overstock and Cymax. Owns first party and marketplace strategies for Dorel Home brands.
  • Dorel Home
    Senior Vice President Amazon Sales Team
    Dorel Home Apr 2022 - Feb 2023
    Westmount, Quebec, Ca
    Heads the Amazon Sales Team for Dorel Home US and Canada, focusing on global growth opportunities. Fosters relationship with Amazon partners and aligns on strategy for growth in topline revenue and profit margin to ensure sustainable growth for Dorel Home Brands and Products on the Amazon Platform. Owns P&L for US and Canada businesses, inclusive of in-house and licensed brands. Responsible for aligning performance and growth strategies to Leadership Team and Board of Directors.Invited to participate in the Amazon Supplier Advisory Board, a select group of invite-only group of suppliers across product categories focused on operational and supply chain initiatives. It is a platform to generate and test innovative supply chain ideas with a community of highly-collaborative vendors.
  • Dorel Home
    Vice President Amazon Sales Team, Dorel Home E-Commerce
    Dorel Home Jan 2017 - May 2022
    Westmount, Quebec, Ca
    Leads the US and Canada Amazon Accounts for the Furniture Divisions of Dorel Home, one of Amazon's Top 100 Vendors. 5k products managed over 16 product categories and 5 Amazon GLs. Oversees 20 Brands across Dorel, inclusive of Amazon Private Label and Accelerator Brands. Manages all Supply Chain, Marketing, Merchandising and Operational functions.Divisions:-DHP-Cosco-Ameriwood Home-Dorel LivingTop Brands:NovogratzCosmoLivingMr. KateSignature Sleep MattressesAmeriwood HomeLittle SeedsDHPCoscoSafety 1stBaby RelaxDorel LivingSystemBuildCosco Outdoor LivingAmazon Basics
  • Women In Retail Leadership Circle
    Member
    Women In Retail Leadership Circle Jan 2024 - Present
    Philadelphia, Pennsylvania, Us
  • Chief
    Founding Member
    Chief Dec 2020 - Feb 2024
    New York, Ny, Us
    Chief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. I am a founding member of the San Francisco Bay area location, joining the network in 2021.
  • Sears
    Divisional Vice President, Kids And Baby Apparel And Hardlines
    Sears Sep 2015 - Dec 2016
    Chicago, Il, Us
    Apparel and Hardlines Categories for Kids and Baby, Sears stores and Sears.com generating $400M annually. Managed team of 25 in SF and Chicago.Responsible for all product categories includingboth in-house private brands and vendor management of extermal national brands, including Levi's, Disney, Carters, Dockers, Osh Kosh, Hanes, Everlast, Adidas, Marvel, Safety 1st, Marvel, US Polo Assn, Joe Boxer, Graco, Cosco, Storkcraft.
  • Crain Consulting
    Principal
    Crain Consulting Mar 2014 - Nov 2016
    Merchandising, Product Development, Design, Inventory Management and General Management consultant for Apparel Brands and Retail Start-Ups. Clients include Lily AI, Mission Critical, Guidepoint, AlphaSights.
  • True&Co
    Head Of Merchandise Operations
    True&Co Sep 2014 - Feb 2015
    New York, Ny, Us
    6 month consulting role originated for coverage of Forecasting and Operations partner on maternity leave. Additional responsibilities added inclusive of Merchandising, Content Management, Inventory Management, Forecasting, Design and Production.
  • Levi Strauss & Co.
    Global Director Of Merchandising, Outlet
    Levi Strauss & Co. 2010 - Jun 2014
    San Francisco, California, Us
    Mens, Womens, Kids Bottoms & Accessories.Levi's and Dockers Outlets and Dry Goods.Led $500M in annual business
  • Levi Strauss & Co.
    Global Senior Merchandiser, Mens And Womens Bottoms
    Levi Strauss & Co. 2008 - 2010
    San Francisco, California, Us
    Areas of Specialty:Levi's Outlet Mens and Womens BottomsDockers Outlet Mens and Womens BottomsLevi's Mainline Womens Bottoms
  • Gap, Inc, Old Navy Division
    Senior Merchandiser
    Gap, Inc, Old Navy Division 2005 - 2008
    San Francisco, California, Us
    Areas of Specialty: DenimWoven BottomsOuterwearDresses/SkirtsActive
  • Old Navy
    Merchandise Planning Manager
    Old Navy 2003 - 2005
    San Francisco, Ca, Us
  • Old Navy
    Merchandise Planner
    Old Navy 2000 - 2003
    San Francisco, Ca, Us
  • Limited Inc.
    Finance Associate, Apparel Finance
    Limited Inc. 1999 - 2000
    Wilmington, De, Us

Betsy Mello Education Details

  • Miami University
    Miami University
    Decision Sciences
  • Ursuline Academy
    Ursuline Academy

Frequently Asked Questions about Betsy Mello

What company does Betsy Mello work for?

Betsy Mello works for Dorel Home

What is Betsy Mello's role at the current company?

Betsy Mello's current role is SVP E-commerce Sales | Global Consumer Products Leader & Brand-Builder | Merchandising, Product & Digital Marketing | GM 20+ Years | Ex-Gap & Levi's | Amazon & DTC | Speaker | Advisor | Board Member.

What schools did Betsy Mello attend?

Betsy Mello attended Miami University, Ursuline Academy.

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