Betsy Mello Email and Phone Number
Visionary Retail Merchandising Executive with over 24 years of experience in global E-commerce, specialty vertical, wholesale and department store retail. Seasoned leader in Apparel, Home and Baby. Driver of growth for multiple multi-million-dollar businesses, portfolio of brands and accounts. Proven track record of leading the creation of customer strategies, product assortments, content, processes and businesses that drive global growth, market share and revenue across multiple brands and channels. Leadership talent demonstrates ability to inspire and engage individuals, teams and executive leadership to achieve record results, focusing on identifying opportunities for growth.Passionate about increasing brand loyalty and focusing on consumer needs for both B2C and B2B markets. Consistently demonstrates operational excellence, exceeding plan and posting impressive growth in top and bottom line. Innovative leader, skilled negotiator and excels at formulating and implementing go-to-market strategies. Consistent demonstrated success in building strong merchandising strategies in the Furniture, Apparel, Hardlines, Baby, Home Improvement, Pet and Lawn & Garden categories. Thrives at partnering with cross functional teams, focused on building divisional and regional strategies that drive KPIs to grow market share, drive revenue and increase profitability. Enthusiastic about sustainability, circular and re-commerce markets.Specialties: AmazonBed Bath & BeyondMarketplace/DTCDriving Results: Topline Revenue, Profitability and Exceeding KPIs - FASTDriving explosive growth on Amazon 1P and 3P/MarketplaceReinventing Brands and Increasing Brand ValueAcquisition and Integration Leadership Experience (Domestic and International)Transformation of Processes and People to Maximize Potential and Streamline EfficienciesLeadership Development and Partnership at the Executive and Board levelProduct Development, Negotiation and Vendor ManagementP&L ManagementLicensee and Franchisee managementLaunching New Retail ConceptsOmnichannel Strategy and OperationsStartup Consulting and Advising
Dorel Home
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Svp E-Commerce SalesDorel Home Dec 2022 - PresentWestmount, Quebec, CaE-commerce Lead for multiple key accounts including Amazon, Bed Bath & Beyond/Overstock and Cymax. Owns first party and marketplace strategies for Dorel Home brands. -
Senior Vice President Amazon Sales TeamDorel Home Apr 2022 - Feb 2023Westmount, Quebec, CaHeads the Amazon Sales Team for Dorel Home US and Canada, focusing on global growth opportunities. Fosters relationship with Amazon partners and aligns on strategy for growth in topline revenue and profit margin to ensure sustainable growth for Dorel Home Brands and Products on the Amazon Platform. Owns P&L for US and Canada businesses, inclusive of in-house and licensed brands. Responsible for aligning performance and growth strategies to Leadership Team and Board of Directors.Invited to participate in the Amazon Supplier Advisory Board, a select group of invite-only group of suppliers across product categories focused on operational and supply chain initiatives. It is a platform to generate and test innovative supply chain ideas with a community of highly-collaborative vendors. -
Vice President Amazon Sales Team, Dorel Home E-CommerceDorel Home Jan 2017 - May 2022Westmount, Quebec, CaLeads the US and Canada Amazon Accounts for the Furniture Divisions of Dorel Home, one of Amazon's Top 100 Vendors. 5k products managed over 16 product categories and 5 Amazon GLs. Oversees 20 Brands across Dorel, inclusive of Amazon Private Label and Accelerator Brands. Manages all Supply Chain, Marketing, Merchandising and Operational functions.Divisions:-DHP-Cosco-Ameriwood Home-Dorel LivingTop Brands:NovogratzCosmoLivingMr. KateSignature Sleep MattressesAmeriwood HomeLittle SeedsDHPCoscoSafety 1stBaby RelaxDorel LivingSystemBuildCosco Outdoor LivingAmazon Basics -
MemberWomen In Retail Leadership Circle Jan 2024 - PresentPhiladelphia, Pennsylvania, Us -
Founding MemberChief Dec 2020 - Feb 2024New York, Ny, UsChief is a private network built to drive more women into positions of power and keep them there. Chief is the only organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and affect change from the top-down. I am a founding member of the San Francisco Bay area location, joining the network in 2021. -
Divisional Vice President, Kids And Baby Apparel And HardlinesSears Sep 2015 - Dec 2016Chicago, Il, UsApparel and Hardlines Categories for Kids and Baby, Sears stores and Sears.com generating $400M annually. Managed team of 25 in SF and Chicago.Responsible for all product categories includingboth in-house private brands and vendor management of extermal national brands, including Levi's, Disney, Carters, Dockers, Osh Kosh, Hanes, Everlast, Adidas, Marvel, Safety 1st, Marvel, US Polo Assn, Joe Boxer, Graco, Cosco, Storkcraft. -
PrincipalCrain Consulting Mar 2014 - Nov 2016Merchandising, Product Development, Design, Inventory Management and General Management consultant for Apparel Brands and Retail Start-Ups. Clients include Lily AI, Mission Critical, Guidepoint, AlphaSights.
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Head Of Merchandise OperationsTrue&Co Sep 2014 - Feb 2015New York, Ny, Us6 month consulting role originated for coverage of Forecasting and Operations partner on maternity leave. Additional responsibilities added inclusive of Merchandising, Content Management, Inventory Management, Forecasting, Design and Production. -
Global Director Of Merchandising, OutletLevi Strauss & Co. 2010 - Jun 2014San Francisco, California, UsMens, Womens, Kids Bottoms & Accessories.Levi's and Dockers Outlets and Dry Goods.Led $500M in annual business -
Global Senior Merchandiser, Mens And Womens BottomsLevi Strauss & Co. 2008 - 2010San Francisco, California, UsAreas of Specialty:Levi's Outlet Mens and Womens BottomsDockers Outlet Mens and Womens BottomsLevi's Mainline Womens Bottoms -
Senior MerchandiserGap, Inc, Old Navy Division 2005 - 2008San Francisco, California, UsAreas of Specialty: DenimWoven BottomsOuterwearDresses/SkirtsActive -
Merchandise Planning ManagerOld Navy 2003 - 2005San Francisco, Ca, Us -
Merchandise PlannerOld Navy 2000 - 2003San Francisco, Ca, Us -
Finance Associate, Apparel FinanceLimited Inc. 1999 - 2000Wilmington, De, Us
Betsy Mello Education Details
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Miami UniversityDecision Sciences -
Ursuline Academy
Frequently Asked Questions about Betsy Mello
What company does Betsy Mello work for?
Betsy Mello works for Dorel Home
What is Betsy Mello's role at the current company?
Betsy Mello's current role is SVP E-commerce Sales | Global Consumer Products Leader & Brand-Builder | Merchandising, Product & Digital Marketing | GM 20+ Years | Ex-Gap & Levi's | Amazon & DTC | Speaker | Advisor | Board Member.
What schools did Betsy Mello attend?
Betsy Mello attended Miami University, Ursuline Academy.
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