Betsy (Olwine) Baker Email and Phone Number
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Award-winning Sales leader with 20+ years of experience directing sales/marketing operations for a multitude of hotel brands including but not limited to: Marriott, Hyatt, The Ritz-Carlton, Westin, and Hilton. Extraordinary leader that is not afraid to develop solutions, take calculated risks, a natural at relationship building, and a sharp numbers person who can drive measurable results and increase total revenue. Demonstrated ability to attract retain and motivate employees; hire, train, develop, empower, coach and counsel to resolve problems and provide open communication vehicles to drive employee engagement and satisfaction. Utilize yield management techniques in order to enhance hotel's financial performance. Proven experience managing vendor relationships and external partner programs, measuring KPIs, spearheading new guest satisfaction support initiatives, and internal HR functions. Encourage open communication and inspires new ideas for advancing key business initiatives. Provide clear communication to all employees regarding goals, results, problems, and process improvement initiatives. Known as an articulate communicator and practiced influencer able to collaborate across functional areas to outline and achieve organizational goals. My life mantra: "Never look down anybody unless you're helping them up." - Jesse Jackson
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National Account ExecutiveThe San Francisco PeninsulaUnited States -
Corporate Director Of Sales & Marketing - TransitionsSage Hospitality Group Nov 2024 - PresentDenver, Co, UsExclusively practices transitioning hotels for Sage Hospitality Group in sales and marketing support. Actively leads the sales and marketing department while partnering with the operational transition team. -
Corporate Director, Sales & Marketing Operations-Premier CollectionSage Hospitality Group Apr 2023 - Nov 2024Denver, Co, Us -
Corporate Director Of SalesSage Hospitality Group Aug 2022 - Apr 2023Denver, Co, Us -
Area Director Of Sales & MarketingSage Hospitality Group Jun 2020 - Aug 2022Denver, Co, UsRelated Competencies: Sales Management, Sales Planning, Team Leadership & Mentorship, Sales Training, Budget Oversight, Executive Collaboration, Hiring Strategy, Analytics & Research, Relationship Development, Compliance, Thought Leadership, Employee Engagement, Employee Motivation, Policies & Procedures, Guest Satisfaction. Promoted to spearhead all sales, marketing, operations, and growth strategy for Sage Hospitality, a leading hospitality management and investment company, with success managing a variety of hotel brands including the Westin, Cambria, Hyatt Place, DoubleTree and Hampton Inn. Emphasis on overseeing day-to-day operations of multiple hotel sales divisions including but not limited to closing new business, authoring budgets/business plans, and executing internal sales training. • Managed and operated (remotely) seven different brands of hotels around the U.S.• Instrumental in the recruitment of the Executive Committee for the Continuum Hotel in Jackson Hole. • Direct and oversee all sales/marketing efforts for The Guild Hotel, a Tribute Collection Hotel by Marriott in San Diego. • Cultivated, trained, and mentored an internal team that increased market share by 20% and $232k over budget on topline revenue. • Cross-functionally collaborate with Executives/internal teams to ensure a symbolic relationship between all disciplines. • Develop, recommend, implement, and manage the annual budget/sales plans and programs for the hotels to maximize rate occupancy and food & beverage opportunities. • Train all members of the sales/marketing staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue. -
Vice President Of Sales & MarketingSage Hospitality Group Aug 2018 - Jun 2020Denver, Co, UsRelated Competencies: Hospitality Management, Sales Training, Innovation Planning, Marketing Operations, Strategic Partnerships, Strategic Planning, Sales Leadership, Team Support, Sales Recruitment, Customer Negotiation. Directed all sales and marketing operations for 16 hotels, including Marriott, Hilton, Hyatt and independents. Created a positive work environment in the area of Sales and Marketing by maintaining the highest level of ethics and integrity consistent with applicable regulatory standards and hotel Values. • Honored for the 2019 “LEGACY” Award (Top Performing Sales Team Member) and 2019 “Sage Selfless” Award. • Functioned as a Member of the "Sales Impact Leadership Summit" Planning Team. • Revamped and solved the topline revenue stream for The Hotel Zags (independent brand in Portland, OR). • Efforts increased business travel by $80k, Tour/Travel by $68k and Group Association by $118k. • Increased market share by over 30%. • Revolutionized the sales structure for the AC by Marriott Portland. • Hired a new team and exceeded budget by $344k for the Hyatt House Denver International Airport. • Opened the Hyatt Place Pena Station at the Denver International Airport, resulting in the highest opening revenue for the brand in the U.S. at $567k. • Created strategic partnerships to open the AC Minneapolis Downtown, AC Portland Downtown, AC Seattle Bellevue Downtown and Hyatt Place Pena Station/Denver Airport. • Identified areas of process improvement and leveraged best practices by working with appropriate corporate resources. • Maintained the highest quality of staff through effective recruiting, hiring, retention, coaching, and training. -
Regional Director Of SalesSage Hospitality Group Jan 2016 - Aug 2018Denver, Co, UsRelated Competencies: Mentorship Programs, Recruiting, Hiring, Training, Process Improvement, Guest Engagement, Operational Revamps, Problem Solving, Conflict Management. Oversaw and managed hotel operations with an emphasis on team mentorship, employee engagement, and staff accountability that resulted in guest satisfaction and profit increases. • Innovated and implemented a Regional Mentorship Program for a variety of different skill sets including sales, program management, creative leadership, and process improvement. -
Regional Director Of Sales And MarketingRmc (Resorts, Mountains, Cities) Jan 2015 - Jan 2016Related Competencies: Relationship Building, Operational Leadership, Sales Mentorship, Research & Analysis. Managed multiple offices in Colorado for a destination management company with 11 offices in the U.S. and Mexico total. • Owned full accountability for a $2.8M sales goal; built and maintained corporate relationships for annual business; managed relationships with vendors and suppliers of linen, decor, event spaces, hotels and restaurants.• Oversaw a sales and operations team of four; energized social media presence in Denver and Colorado Springs.
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Director Of Sales And MarketingThe Ritz-Carlton Hotel Company Llc Aug 2013 - Jan 2015Bethesda , Md, UsRelated Competencies: Relationship Building, Operational Leadership, Sales Mentorship, Research & Analysis. Oversaw all sales and marketing operations for The Ritz-Carlton, Denver (202 rooms) and managed a team of 14 that included: Public Relations, Group/Transient/Catering Sales, Systems Analyst and a Coordinator team of five. • Recognized as the 2013 Western Region Sales Team of the Year. • Awarded the 2013 Ritz-Carlton Global Leadership Recognition: “Group Achievement West.” -
Director Of Sales Training OperationsHyatt Hotels Corporation Sep 2012 - Jul 2013Chicago, Il, Us -
Director Of SalesHyatt Hotels Corporation May 2004 - Nov 2012Chicago, Il, Us -
Director Of Sales RecruitmentHyatt Hotels Corporation Oct 2007 - Oct 2012Chicago, Il, UsBuild relationships with hospitality sales professionals in order to actively recruit the best talent for Hyatt Hotels Corporation. Acted as a career coach, mentor and full time interviewer. I loved this job!
Betsy (Olwine) Baker Skills
Betsy (Olwine) Baker Education Details
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University Of Maryland Eastern ShoreHotel/Restaurant Management -
Washington State UniversityHotel & Restaurant Administration -
Ft. Vancouver High School
Frequently Asked Questions about Betsy (Olwine) Baker
What company does Betsy (Olwine) Baker work for?
Betsy (Olwine) Baker works for The San Francisco Peninsula
What is Betsy (Olwine) Baker's role at the current company?
Betsy (Olwine) Baker's current role is National Account Executive.
What is Betsy (Olwine) Baker's email address?
Betsy (Olwine) Baker's email address is be****@****ity.com
What is Betsy (Olwine) Baker's direct phone number?
Betsy (Olwine) Baker's direct phone number is (303) 595*****
What schools did Betsy (Olwine) Baker attend?
Betsy (Olwine) Baker attended University Of Maryland Eastern Shore, Washington State University, Ft. Vancouver High School.
What are some of Betsy (Olwine) Baker's interests?
Betsy (Olwine) Baker has interest in Networking, Social Services, Cooking, Traveling, Environment.
What skills is Betsy (Olwine) Baker known for?
Betsy (Olwine) Baker has skills like Hotels, Hospitality, Hospitality Industry, Hospitality Management, Resorts, Revenue Analysis, Hotel Management, Convention Services, Meeting Planning, Training, Sales, Contract Negotiation.
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