Betsy O'Malley Email & Phone Number

Hillsborough, Nc, Us

Durham, North Carolina

· Produce and manage creative staff in the development of a wide array of marketing materials that will encourage longer stays and increased visitor spending in Durham, NC.· Point of contact for the 9 brands within the DCVB and working with department to keep designs consistent yet similar within the larger Durham brand.· Charged with designing a series of reoccurring niche publications, creating and optimizing graphics for website and online promotions, and managing/implementing a consistent corporate image and style into all visual communication.· Drive traffic from print/static resources to more dynamic and comprehensive digital resources at various distribution points and for various audiences.· Recruit, hire, and manage freelance photographers and vendors including acquiring quotes, assigning tasks/events, directing timeline, reviewing needs for organization, managing photos to in-house image library and exterior library for press to use.· Manage annual budget for Creative Services department by finding vendors and quotes that are on target, reviewing all expenditures, and certify spending is on track for projected year.· Maintain the current website ensuring each page is on target with brand and effectively reaching audience.· Supervise department staff on choosing the appropriate style, attractive graphics, images, and other visual elements according to the objectives of the current products.· Streamline existing print publications to increase efficiency and make production faster, simpler, and more targeted to the market segments that use print as a resource.· Design and Manipulate graphics and photos with image editing programs to refine, color correct, and format for appropriate medium.· Plan and execute yearly luncheon of roughly 400 people including designing theme, save-the-date cards, invitations, posters, and banners for event.

· Designed high-quality collateral and printed promotions that included 600,000 pieces of visitor collateral, point-of-sale promotional materials, and postcards.· Efficiently completed work orders on time and as assigned, surpassing monthly goal by an average of 10%.· Effectively designed print and web ads according to advertisers’ brand.· Implemented ad tracking on web banner ads, providing reports to ad sales representatives so they can use that information to increase revenue.· Charged with overhaul of website which included tracking traffic and portal usage through monthly performance indicators and web reports.

Boone, North Carolina

· Interfaced with sales representative and clients regarding new and pre-existing accounts to conceptualize ads for publication.· Consulted with each client to adapt the design style to the advertiser’s individual needs.· Trained new graphics and production department employees and interns.· Organized and maintained digital files per publication-wide archival system

Boone, North Carolina

Boone, North Carolina