+ Define the creative direction for all Mid-States private brands across various categories, including apparel and footwear, sporting goods, pet care, animal nutrition and health, automotive, and household goods+ Lead branding and integrated marketing efforts for our extensive portfolio (21) of private brands, private labels, and the Mid-States brand, encompassing consumer packaging, POP kits, social media, websites, catalogs, print collateral, tradeshow graphics, and event… Show more + Define the creative direction for all Mid-States private brands across various categories, including apparel and footwear, sporting goods, pet care, animal nutrition and health, automotive, and household goods+ Lead branding and integrated marketing efforts for our extensive portfolio (21) of private brands, private labels, and the Mid-States brand, encompassing consumer packaging, POP kits, social media, websites, catalogs, print collateral, tradeshow graphics, and event branding+ Develop production schedules and manage the workflow for all creative and marketing projects to ensure timely and effcient execution+ Lead the Creative Services division of Mid-States, inspring a very talented team of high-performing creatives+ Source, direct, and manage creative contractors to support project needs+ Coordinate and provide creative direction for brand photography, with a focus on lifestyle imagery for seasonal products+ Collaborate with manufacturers to ensure product and packaging adherence to brand standards while identifying opportunities for customization to differentiate our offerings in the market Show less

In 2003, I founded and operated my own design studio, taking on multiple roles, including Creative Director, Designer, Production Artist, and Project Manager. My diverse client base ranged from small business owners to large international corporations, spanning industries from technology to education. I specialized in helping companies discover their visual voice, whether through the creation of new logos, print collateral, advertising campaigns, or website design. To manage varying workloads… Show more In 2003, I founded and operated my own design studio, taking on multiple roles, including Creative Director, Designer, Production Artist, and Project Manager. My diverse client base ranged from small business owners to large international corporations, spanning industries from technology to education. I specialized in helping companies discover their visual voice, whether through the creation of new logos, print collateral, advertising campaigns, or website design. To manage varying workloads and project types, I engaged creative contractors as needed, ensuring high-quality outcomes tailored to each client's needs. Show less

Developed and implemented project-based curriculums for the art direction and design programs. Classes ranged from Print Production to Environmental Branding to Design Systems.

Served as the creative lead on various client projects, overseeing the entire process from concept to production. I gathered and submitted all printing estimates, supervised press checks, and directed photoshoots to ensure the highest quality outcomes. Additionally, I acted as the key client contact for assigned accounts, maintaining strong communication and fostering positive relationships throughout the project lifecycle.

Determined and established the conceptual and stylistic direction for each project, serving as the main contact for various client accounts. In this role, I supervised and directed a team of designers, production artists, and external vendors, ensuring that all elements aligned with the project vision.

I developed and executed strategic design solutions for various client engagements, seamlessly integrating print and interactive components. Collaborating closely with developers, information architects, and QA and usability specialists, I ensured a smooth and efficient site construction and implementation process. Additionally, I supervised and directed both designers and outside contractors, maintaining a high standard of quality and brand coherence throughout each project.