Betsy Perez Email & Phone Number

Fort Worth, TX

+ Define the creative direction for all Mid-States private brands across various categories, including apparel and footwear, sporting goods, pet care, animal nutrition and health, automotive, and household goods+ Lead branding and integrated marketing efforts for our extensive portfolio (21) of private brands, private labels, and the Mid-States brand.

Boulder, CO

In 2003, I founded and operated my own design studio, taking on multiple roles, including Creative Director, Designer, Production Artist, and Project Manager. My diverse client base ranged from small business owners to large international corporations, spanning industries from technology to education. I specialized in helping companies discover their.

Developed and implemented project-based curriculums for the art direction and design programs. Classes ranged from Print Production to Environmental Branding to Design Systems.

Served as the creative lead on various client projects, overseeing the entire process from concept to production. I gathered and submitted all printing estimates, supervised press checks, and directed photoshoots to ensure the highest quality outcomes. Additionally, I acted as the key client contact for assigned accounts, maintaining strong communication.

Determined and established the conceptual and stylistic direction for each project, serving as the main contact for various client accounts. In this role, I supervised and directed a team of designers, production artists, and external vendors, ensuring that all elements aligned with the project vision.

I developed and executed strategic design solutions for various client engagements, seamlessly integrating print and interactive components. Collaborating closely with developers, information architects, and QA and usability specialists, I ensured a smooth and efficient site construction and implementation process. Additionally, I supervised and directed.