Betsy Rella
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Betsy Rella Email & Phone Number

Vice President, Research & Data at New York Interconnect
Location: New York City Metropolitan Area, United States, United States 8 work roles 1 school
1 work email found @optonline.net 5 phones found area 818, 212, and 408 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 5 phones

Work email b****@optonline.net
Direct phone (818) ***-****
LinkedIn Profile matched
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Current company
New York Interconnect
Role
Vice President, Research & Data
Location
New York City Metropolitan Area, United States, United States
Company size
68 employees

Who is Betsy Rella? Overview

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Quick answer

Betsy Rella is listed as Vice President, Research & Data at New York Interconnect, a company with 68 employees, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at optonline.net, phone signal with area code 818, 212, 408, and a matched LinkedIn profile for Betsy Rella.

Betsy Rella previously worked as Data Monetization & Analytics at Tivo and Vice President Research at Tivo. Betsy Rella holds Bfa, Film & Television from New York University - Tisch School Of The Arts.

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Email format at New York Interconnect

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{first}{last}@optonline.net
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AeroLeads found 1 current-domain work email signal for Betsy Rella. Compare company email patterns before reaching out.

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Profile bio

About Betsy Rella

Enable large enterprise companies to utilize data and actionable data insights to inform media planning and targeting, and execute closed loop measurement. Key Areas of Expertise - • Manage teams utilizing multiple data sources (CRM, purchase, visitation, ad exposure) to inform media planning, drive audience, and demonstrate the impact of ad exposure on consumer behavior• Evangelize organization’s capabilities to strengthen sales leads and grow revenue• Evaluate and manage data matching partners, data providers, and audience platforms • Adept at integrating Operations, Data Science, Engineering, Sales, and Product teams to focus on business growth and developmentFollow me on Twitter : @betsy423sun

Listed skills include Digital Media, Market Research, Advertising, Television, and 20 others.

Current workplace

Betsy Rella's current company

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New York Interconnect
New York Interconnect
Vice President, Research & Data
1700 Broadway,
Website
alticemediasolutions.com
Employees
68
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8 roles

Betsy Rella work experience

A career timeline built from the work history available for this profile.

Data Monetization & Analytics

Tivo

San Jose, California, US

Advanced Media and Advertising Division-Initiated and drove monetization of set-top-box data within internal/external products for cross-platform planning, targeting, and measurement.Created and maintained partner relationships with data providers, matching partners, and platforms - including LiveRamp and Oracle Data Cloud.Partnered with internal Data.

Jul 2017 - Feb 2018

Vice President Research

Tivo

San Jose, California, US

Led Account Management and Sales Development teams in execution of all client deliverables.Directed all aspects of single-source, cross-platform attribution analyses utilizing 1st party and 3rd party store/visitation/purchase data for specific verticals.Managed client accounts that utilized TiVo's proprietary SAAS tool for index-based targeting reports..

Mar 2015 - Jun 2017

Vice President Advertising Sales Research, Digital & Tv

The Weather Channel

Atlanta, GA, US

Directed ground-up TV and Digital analytics research efforts supporting ad sales, sales strategy, and campaign measurement to prove the value of TWC properties across TV, Web, Mobile, and Tablet. Launched foundational big data strategies to integrate weather data into agency/planning tools, thereby linking the impact of weather on consumer purchases. Laid.

Jan 2012 - Jun 2014

Senior Vice President, Ipsos Media Ct

Ipsos

Paris, FR

Managed client services team for all TV/media related accounts for the fifth-largest market research firm in the world. Led team that delivered $2MM —including $600K in new revenues — in one year alone. Developed and sold $250K+ study for cable consortium of six major MSO’s. New dollars were instrumental to breaking divisional revenue records. Supervised.

Feb 2010 - Dec 2011

Vice President Research

Lifetime Television

New York, New York, US

Vice President ResearchLifetime/Lifetime Movie NetworkLed advertising sales and digital media including Digital and VOD research efforts for Lifetime and Lifetime Movie Network. Spearheaded primary research studies which were key elements to the Upfront presentations and were used throughout the year in sales collateral.Managed five analysts and supported.

Aug 2000 - Nov 2009

Vice President Programming Research

Mtv Networks

New York, NY, US

MTVVice President, Programming ResearchPromoted from Director to VP within one year, to take on increased responsibility in the oversight of ratings analysis, programming estimates, and providing schedule recomendations. Built and managed a ratings analysis team of five, which did not exist in the past, creating all reporting mechanisms, including a weekly.

Jun 1998 - Aug 2000

Director, Primetime Audience Analysis

Disney Abc Television Group

Burbank, California, US

ABC Inc.Director, Primetime Audience AnalysisPromoted from Senior Research Analyst, Daytime & Saturday Morning. Analyzed ratings for Programming and Scheduling departments as well as Sales and Affiliate Relations during eight years as core member of ABC’s research team.

Apr 1990 - Jun 1998
Team & coworkers

Colleagues at New York Interconnect

Other employees you can reach at alticemediasolutions.com. View company contacts for 68 employees →

AS Adam Shapiro Adam Shapiro Colleague at New York InterconnectNew York, New York, United States, United States View → JK Jonathan Korn Jonathan Korn Colleague at New York InterconnectCortlandt Manor, New York, United States, United States View → RM Ryan Myers Ryan Myers Colleague at New York InterconnectNew York City Metropolitan Area, United States View → DV Dina Valentin Dina Valentin Colleague at New York InterconnectNew York, New York, United States, United States View → AM Angela Matos Angela Matos Colleague at New York InterconnectNew York, New York, United States, United States View → ER Ed Renicker Ed Renicker Colleague at New York InterconnectNew York City Metropolitan Area, United States View → MF Marlou Fajardo Marlou Fajardo Colleague at New York InterconnectNew York, New York, United States, United States View → JF Julie Figueiredo Julie Figueiredo Colleague at New York InterconnectPleasantville, New York, United States, United States View → JS Jason Swartz Jason Swartz Colleague at New York InterconnectWest Orange, New Jersey, United States, United States View → CT Conor Teehan Conor Teehan Colleague at New York InterconnectNew York City Metropolitan Area, United States View →
1 education record

Betsy Rella education

  • New York University - Tisch School Of The Arts
    New York University - Tisch School Of The Arts
    Film & Television
FAQ

Frequently asked questions about Betsy Rella

Quick answers generated from the profile data available on this page.

What company does Betsy Rella work for?

Betsy Rella works for New York Interconnect.

What is Betsy Rella's role at New York Interconnect?

Betsy Rella is listed as Vice President, Research & Data at New York Interconnect.

What is Betsy Rella's email address?

AeroLeads has found 1 work email signal at @optonline.net for Betsy Rella at New York Interconnect.

What is Betsy Rella's phone number?

AeroLeads has found 5 phone signal(s) with area code 818, 212, 408 for Betsy Rella at New York Interconnect.

Where is Betsy Rella based?

Betsy Rella is based in New York City Metropolitan Area, United States, United States while working with New York Interconnect.

What companies has Betsy Rella worked for?

Betsy Rella has worked for New York Interconnect, Tivo, The Weather Channel, Ipsos, and Lifetime Television.

Who are Betsy Rella's colleagues at New York Interconnect?

Betsy Rella's colleagues at New York Interconnect include Adam Shapiro, Jonathan Korn, Ryan Myers, Dina Valentin, and Angela Matos.

How can I contact Betsy Rella?

You can use AeroLeads to view verified contact signals for Betsy Rella at New York Interconnect, including work email, phone, and LinkedIn data when available.

What schools did Betsy Rella attend?

Betsy Rella holds Bfa, Film & Television from New York University - Tisch School Of The Arts.

What skills is Betsy Rella known for?

Betsy Rella is listed with skills including Digital Media, Market Research, Advertising, Television, Digital Marketing, Digital Strategy, Analytics, and Customer Insight.

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