Betsy Roberts Email and Phone Number
Los Angeles Metropolitan Area
Betsy Roberts's Location
Los Angeles, California, United States, United States
Betsy Roberts's Contact Details
Betsy Roberts work email
- Valid
- Valid
- Valid
Betsy Roberts personal email
n/a
About Betsy Roberts
With 6+ years of experience in Social Media Marketing, I’ve had the opportunity to run some of the most iconic channels—The Office, Parks and Recreation, Peacock, People’s Choice, 30 Rock, and even Queen (yes, the official band!). My focus is on blending creativity with strategy to spark meaningful conversations and create content that truly resonates. I’m committed to ensuring that every brand I work with feels authentic, relevant, and deeply connected to the audiences that matter most. It’s about more than just visibility; it’s about crafting an online presence that people trust and engage with.
Betsy Roberts's Current Company Details
Bond
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Senior Social Media Manager | formerly Disney, ViacomCBS
Los Angeles Metropolitan Area
- Website:
- wearebond.com
- Employees:
- 351
Betsy Roberts Work Experience Details
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BondLos Angeles Metropolitan Area
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Senior Social Media ManagerStn Digital May 2024 - PresentSan Diego, California, UsClients: NBC Universal, NBC Sports, Netflix, Universal Music Group, Country Music Association, The Drone Racing League, HEYDUDE, Hulu, and more- Ideate and develop innovative social media concepts for high-profile brands such as Netflix, NBC Sports, NBC Universal, Hulu, CMA Awards, and Queen.- Analyze audience demographics and behaviors to strategically tailor social media content, resulting in a 45% boost in reach on the Queen TikTok.- Remain entrenched in pop culture, continually identifying and leveraging emerging trends to create compelling content, evidenced by a 154% overperformance in engagement on the Netflix 'Receiver' campaign.- Led client collaboration for the NBC 'Paris 2024 Olympic Games' campaign, crafting creative solutions that aligned with the brand’s tone and voice, resulting in over 1.9 million engagements across 150 social posts. -
Social Strategist, Social Media ManagerFreelance Jun 2019 - May 2024Clients: Rae Wellness, Night Palm, Buzz Monkeys
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Manager, Social Media Moderation & Operations @ Fx NetworksThe Walt Disney Company Oct 2022 - Jun 2023Burbank, Ca, Us- Supervised end-to-end social media campaign execution for major shows including American Horror Story, Dave, Reservation Dogs, Welcome to Wrexham, and more. - Implemented a new project management software, transforming the operational management systems of the team and resulting in annual time savings exceeding 3,000 working hours.- Established and analyzed social media best practices for TikTok, Facebook, X (Twitter), Instagram, Pinterest, and Reddit, refining strategies for improved results using data-driven insights.- Led a team of community managers, optimizing efficiency and consistency by strategically delegating assignments and implementing standardized workflows. -
Senior Social Media Manager, Peacock TvDigital Media Management Aug 2022 - Oct 2022Los Angeles, California, Us- Independently managed various NBC-owned social accounts, directing content creation and posting for iconic brands such as Parks and Recreation, 30 Rock, The Office, and Psych.- Spearheaded content strategy, development, and execution for Peacock Originals' social campaigns, including renowned shows like The Real Housewives Ultimate Girls Trip, Queer As Folk, and Unidentified with Demi Lovato.- Managed social and editorial content calendars, strategically creating and scheduling cutting-edge, viral content.- Orchestrated a substantial increase in Peacock TV followers, increasing Instagram from 300K to 700K+ and TikTok from 600K to 1M+.- Supervised the Junior Social Media Manager, approving social content for fan-favorite social accounts such as The Office.- Led project management and campaign execution, meticulously tracking performance against KPIs and reporting figures back to clients. -
Social Media Manager, Peacock TvDigital Media Management Jun 2021 - Aug 2022Los Angeles, California, Us
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Associate Social ProducerViacomcbs Jun 2021 - Jun 2021New York, New York , Us- Developed and executed comprehensive content strategies, overseeing the end-to-end creative production process and managing copywriting for popular CBS social media accounts such as NCIS, Blue Bloods, Young Sheldon, and more.- Collaborated with cross-functional teams to optimize content calendars and allocate paid media budgets, working closely with network executives and show producers.- Launched the CBS TikTok, rapidly growing the account from 0 to 1M+ followers.- Leveraged customer insights and data to enhance the daily utilization of CBS-owned and operated media channels, strategically strengthening brand identity and promoting customer retention. -
Social Media Coordinator, Primetime Scripted SeriesViacomcbs Jul 2019 - Jun 2021New York, New York , UsShows: Love Island, Tough As Nails, Blue Bloods, Mom, Young Sheldon, NCIS, NCIS: Los Angeles, NCIS: New Orleans, All Rise, The Neighborhood, Bull, MacGyver, S.W.A.T., The Unicorn, B Positive, Bob Hearts Abishola, Magnum P.I., Carol's Second Act, Broke, Man With A Plan, United States of Al
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Community ManagerRae Wellness Aug 2019 - Jan 2020Minneapolis, Mn, Us- Developed a transformative digital marketing and influencer marketing strategy, and executed it by producing the corresponding digital media assets.- Orchestrated the successful launch of the Rae Wellness Instagram account, actively managing community engagement in real-time and compiling in-depth social listening reports. -
Junior Social Strategist, HuluDeutsch La Feb 2019 - Jul 2019Los Angeles, California, Us- Conducted comprehensive research and in-depth analysis using Crimson Hexagon and other data tools to shape brand strategies for clients.- Collaborated seamlessly with clients and internal teams to execute creative assets across various media channels including social, digital, OOH, on-air, and PR, ensuring alignment with established brand strategies.- Played an integral role in developing and executing the strategy of the award-winning 'Hulu Sellouts' integrated marketing campaign, which received prestigious accolades including two Cannes Lions Awards in Entertainment and Social & Influencer, a Clio Award, an IDEA Award, and recognition as a finalist for the Brandweek Constellation Awards.- Managed influencer collaborations and the corresponding social media assets for the 'Hulu Sellouts' campaign, delivering results to clients and refining strategies in real-time.- Provided real-time reporting to clients, enabling data-driven decision-making and ongoing campaign optimization. -
Account CoordinatorDeutsch La Jun 2018 - Feb 2019Los Angeles, California, UsClients: Hulu, New Business
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Conference Management InternUniversity Of Wisconsin-Madison Jan 2018 - May 2018Madison, Wi, Us -
Marketing RepresentativeRostrum Records Jan 2017 - Jan 2018Los Angeles , Ca, UsConducted focus groups to determine trends and insights regarding new releases and reported results monthly to the Rostrum Records Marketing Director based in Los Angeles. Additionally, organized and directed public events to boost brand awareness and promoted on social media to increase community engagement. -
Marketing InternQuartz Health Solutions, Inc. May 2017 - Aug 2017Fitchburg, Wisconsin, UsCreated a transformative social media plan and brought it to market by producing the corresponding infographics and motion graphics. Collaborated with key departments to design a series of network materials that were sent to over 50,000 members. -
Software TrainerUw-Madison, Division Of Information Technology (Doit) Aug 2016 - May 2017Madison, Wisconsin, UsLed classes, workshops, and one-on-one appointments in multiple software programs including but not limited to: Illustrator, Photoshop, Premiere Pro, After Effects, WordPress, HTML, Excel, Word, PowerPoint, Access and ArcGIS -
Radio Show HostWsum 91.7 Fm Madison Sep 2015 - May 2017Madison, Wi, UsHosted an hour-long radio show that aired weekly covering the latest releases and trends for listeners within a 40-mile radius.
Betsy Roberts Skills
Teamwork
Marketing Communications
Social Media
Video Editing
Video Production
Marketing
Social Strategy
Digital Video
Powerpoint
Adobe Creative Suite
Copywriting
Public Speaking
Communication
Spanish
Betsy Roberts Education Details
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University Of Wisconsin-MadisonMarketing And Digital Studies -
Cegrí- International Centre Of Higher LearningSpanish Language And Literature
Frequently Asked Questions about Betsy Roberts
What company does Betsy Roberts work for?
Betsy Roberts works for Bond
What is Betsy Roberts's role at the current company?
Betsy Roberts's current role is Senior Social Media Manager | formerly Disney, ViacomCBS.
What is Betsy Roberts's email address?
Betsy Roberts's email address is be****@****ent.com
What schools did Betsy Roberts attend?
Betsy Roberts attended University Of Wisconsin-Madison, Cegrí- International Centre Of Higher Learning.
What skills is Betsy Roberts known for?
Betsy Roberts has skills like Teamwork, Marketing Communications, Social Media, Video Editing, Video Production, Marketing, Social Strategy, Digital Video, Powerpoint, Adobe Creative Suite, Copywriting, Public Speaking.
Who are Betsy Roberts's colleagues?
Betsy Roberts's colleagues are Travis Sharp, Maddie Haug, Bernard Crosland, Ivanova Guano, Samuel Burt, Kristen Swett, Sofia C..
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