Betsy O'Brien Email & Phone Number

Boston, MA, US

Greater Boston

• Develop, plan, execute, and manage communications and marketing materials to over 250 member schools. Assist the team in marketing, implementing, and conducting a wide variety of successful in-person and virtual events.
• Marketing: Develop, design, and launch digital marketing campaigns for events and initiatives. Website design and maintenance, including managing Google Analytics and making recommendations for site performance..
• Events: Event planning, logistics, and execution with keen attention to detail.
• Membership: Conduct new member onboarding with school decision-makers. Respond to customer service inquiries related to independent school education and AISNE offerings. Support planning and lead membership acquisition.
• Proficiencies: Able to learn new technology platforms quickly. Work collaboratively with small and large teams.

Boston, Massachusetts, United States

• Worked with cross-functional teams at Boston Globe Media to plan, execute and manage large-scale initiatives with clients advertising on BostonGlobe.com and Boston.com. Relationship management, negotiations.
• Sales Planner: Developed sales plans and proposals. Prepared media recommendations for client approval and ensured all campaigns were launched as planned. Enacted optimizations to improve ROI and ensure the strategic.
• Digital Campaign Manager: Implemented and managed digital marketing campaigns, provided reporting on performance analytics, and recommended performance solutions to sales representatives.
• Brand Ambassador: (Part-Time). Marketed brands, products, and services at both Boston Globe and client events.

Boston, MA

• Assisted at-risk English language learner students in and out of the classroom with coursework, behavior, and attendance support.
• Aided City Year Boston with outreach, recruitment, and events through social media.
• Extended Day Coordinator: Managed a team of 7 peers focused on afterschool homework help. Created, planned, and implemented activities.

Boston, Massachusetts

Provided administrative support for a fast paced insurance organization. Handled customer inquiries, accounts receivable and general office duties. Achievement: Reduced customer complaints to insurance processors by 40%

Cleveland, Ohio

Intereacted with accepted students on a Facebook like application as "Dear Betsy," answering questions and providing advice while encouraging them to attend John Carroll University.

Cleveland, Ohio

Led campus tours, answered questions and provided follow-up information on all aspects of campus life at John Carroll University to prospective students and their families.

Boston, Massachusetts

Worked for Representative Walter F. Timilty answering constituent correspondence, researching issues and assisting in day to day political life at the Massachusetts State House.

North Oxford, Massachusetts

Oversaw 12 campers on a daily basis at this overnight summer camp for girls with Type I Diabetes. Planned and developed activities, oversaw campers 24/7, including during meals and off site trips. Provided campers with Type 1 Diabetes a safe environment where they can be kids and have fun while learning about their Diabetes.

Greater Boston Area

Participant in the American Diabetes Association’s Eastern New England Youth Leader Program. Elected by my peers to serve as the 2010-11 Chair of the ADA Eastern New England Youth Leader National/State Advocacy Committee. In this volunteer position I advocated for the rights of young people with Type I Diabetes, spoke publicly about living with this.

Bachelor Of Arts (B.A.), Political Science And Communications

Activities and Societies: Arrupe Scholars Program - Scholarship recipient, Students for Social Justice, Workers' Rights Committee.

Certificate, Digital Marketing Strategy

Diploma