Betsy Sellars Email & Phone Number

Louisville, Colorado, Us

Louisville, Colorado, Us

• Lead media team of 25+ across Programmatic, SEM, Paid Social, and Media Planning to deliver strong cross channel performance for clients across numerous industries • Successfully pitch, onboard, and grow new media accounts in collaboration with other teams, ultimately increasing media budgets under management by 2X year over year

Boulder, Colorado, Us

• Led team of 5-10 media-focused subject matter experts, partnering with vendors and freelancers to deliver ROI-positive results• Successfully pitched, won, and onboarded new business while also serving as both the media lead and account lead on 2+ major telecom and CPG clients

Boulder, Colorado, Us

• Led team of 10-15, managing to aggressive client and agency goals across multiple brands• Grew existing accounts year-over-year through effective client management, innovative digital media strategies, and strong team collaboration• Fostered new business opportunities with a focus on performance-based models and demand generation

Boulder, Colorado, Us

Boulder, Colorado, Us

• Planned, executed, and optimized digital media campaigns to meet clients' awareness and sales goals• Partnered with creative and analytics teams to effectively test all aspects of creative including banners, SEM copy, videos, ecommerce flows, and more • Became an expert in clients’ businesses, making strategic data-driven recommendations to improve their product mix, merchandising, and site design

Boulder, Colorado, Us

Chicago, Illinois, Us

• Drove strategic campaign planning through traffic and expense forecasting to meet customer acquisition, retention, and brand building goals• Allocated multimillion-dollar digital marketing budget across channels to exceed business goals for traffic and lead delivery, resulting in more efficient expenditure of marketing budget. Led implementation of cross channel attribution tool to assist with this process.• Championed increased rigor around measurement of marketing indicators by holding leadership role on newly formed department KPI team

Chicago, Illinois, Us

• Managed online marketing campaign tracking, reporting, analysis, and optimization by synthesizing data from disparate sources including web analytics tool (Omniture), internal data warehouse (Business Objects), search engines, ad servers, and secondary research• Served as department’s web analytics tool and subject matter expert, providing training and ongoing consultation to colleagues while ultimately elevating analytical capabilities of team• Proactively generated user behavior insights and strategic recommendations for product development teams, resulting in increased consumer engagement on website• Innovated by iteratively testing display campaign tactics and SEM landing pages, resulting in conversion rate increases

Chicago, Illinois, Us

• Led team of 7-9 direct reports, exceeding service level agreements in a dynamic environment• Gained operational efficiencies through process improvement• Contributed to redesign of Internet Support Specialist training program by updating training documentation with great attention to detail• Represented department’s needs in a major cross-department tool integration project, producing streamlined workflow and increased productivity for support teamsAs a Senior Internet Support Specialist:• Served as a case escalation resource for other team members while taking on additional projects and team training responsibilitiesAs an Internet Support Specialist:• Developed the expertise to effectively address customer inquiries, making a positive impact on client retention• Worked with sales team and dealerships to resolve technical issues in an efficient manner while consistently exceeding departmental quality and productivity goals

Bachelor Of Arts (B.A.), Communication

Education record