Betsy Sellars work email
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Marketing leader with a passion for delivering business results through a data-driven approach. Having worked both client-side and agency-side over the past 18+ years, offers a well-rounded strategic perspective complemented by strong analytical skills. Industry experience spans Automotive, NFP, Telecom, B2B, CPG, and Entertainment, with a focus on performance marketing including e-commerce and new customer acquisition. Media expertise is concentrated in digital, including programmatic, paid social, paid search, and custom content sponsorships.
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Head Of ActivationDelve Mar 2023 - PresentLouisville, Colorado, Us -
Head Of MediaDelve Feb 2020 - Mar 2023Louisville, Colorado, Us• Lead media team of 25+ across Programmatic, SEM, Paid Social, and Media Planning to deliver strong cross channel performance for clients across numerous industries • Successfully pitch, onboard, and grow new media accounts in collaboration with other teams, ultimately increasing media budgets under management by 2X year over year
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Vp, MediaImm - Ideas Made Measurable Jul 2017 - Feb 2020Boulder, Colorado, Us• Led team of 5-10 media-focused subject matter experts, partnering with vendors and freelancers to deliver ROI-positive results• Successfully pitched, won, and onboarded new business while also serving as both the media lead and account lead on 2+ major telecom and CPG clients -
Group Partnership DirectorImm - Ideas Made Measurable Mar 2016 - Jul 2017Boulder, Colorado, Us• Led team of 10-15, managing to aggressive client and agency goals across multiple brands• Grew existing accounts year-over-year through effective client management, innovative digital media strategies, and strong team collaboration• Fostered new business opportunities with a focus on performance-based models and demand generation
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Client Partnership DirectorImm - Ideas Made Measurable May 2015 - Mar 2016Boulder, Colorado, Us
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Senior Client Services ManagerImm - Ideas Made Measurable Feb 2014 - Apr 2015Boulder, Colorado, Us• Planned, executed, and optimized digital media campaigns to meet clients' awareness and sales goals• Partnered with creative and analytics teams to effectively test all aspects of creative including banners, SEM copy, videos, ecommerce flows, and more • Became an expert in clients’ businesses, making strategic data-driven recommendations to improve their product mix, merchandising, and site design
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Client Services ManagerImm - Ideas Made Measurable Jan 2013 - Jan 2014Boulder, Colorado, Us
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Manager, Marketing AnalyticsCars.Com Mar 2012 - Jan 2013Chicago, Illinois, Us• Drove strategic campaign planning through traffic and expense forecasting to meet customer acquisition, retention, and brand building goals• Allocated multimillion-dollar digital marketing budget across channels to exceed business goals for traffic and lead delivery, resulting in more efficient expenditure of marketing budget. Led implementation of cross channel attribution tool to assist with this process.• Championed increased rigor around measurement of marketing indicators by holding leadership role on newly formed department KPI team -
Associate Online Marketing ManagerCars.Com May 2008 - Feb 2012Chicago, Illinois, Us• Managed online marketing campaign tracking, reporting, analysis, and optimization by synthesizing data from disparate sources including web analytics tool (Omniture), internal data warehouse (Business Objects), search engines, ad servers, and secondary research• Served as department’s web analytics tool and subject matter expert, providing training and ongoing consultation to colleagues while ultimately elevating analytical capabilities of team• Proactively generated user behavior insights and strategic recommendations for product development teams, resulting in increased consumer engagement on website• Innovated by iteratively testing display campaign tactics and SEM landing pages, resulting in conversion rate increases
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Dealer Support SupervisorCars.Com Mar 2006 - Apr 2008Chicago, Illinois, Us• Led team of 7-9 direct reports, exceeding service level agreements in a dynamic environment• Gained operational efficiencies through process improvement• Contributed to redesign of Internet Support Specialist training program by updating training documentation with great attention to detail• Represented department’s needs in a major cross-department tool integration project, producing streamlined workflow and increased productivity for support teamsAs a Senior Internet Support Specialist:• Served as a case escalation resource for other team members while taking on additional projects and team training responsibilitiesAs an Internet Support Specialist:• Developed the expertise to effectively address customer inquiries, making a positive impact on client retention• Worked with sales team and dealerships to resolve technical issues in an efficient manner while consistently exceeding departmental quality and productivity goals
Betsy Sellars Skills
Betsy Sellars Education Details
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Loyola University ChicagoCommunication -
Aquinas High School
Frequently Asked Questions about Betsy Sellars
What company does Betsy Sellars work for?
Betsy Sellars works for Delve
What is Betsy Sellars's role at the current company?
Betsy Sellars's current role is Head of Activation at DELVE.
What is Betsy Sellars's email address?
Betsy Sellars's email address is en****@****ars.com
What is Betsy Sellars's direct phone number?
Betsy Sellars's direct phone number is +131260*****
What schools did Betsy Sellars attend?
Betsy Sellars attended Loyola University Chicago, Aquinas High School.
What skills is Betsy Sellars known for?
Betsy Sellars has skills like Web Analytics, Digital Marketing, Online Advertising, Omniture, Sem, Analytics, Digital Media, Mobile Marketing, Web Marketing, Advertising, Display Advertising, Strategy.
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