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Betsy Summers is listed as Head of Marketing | Integrated Marketing Communications at LG Electronics, based in Greater Chicago Area, United States. AeroLeads shows a work email signal at lg.com and a matched LinkedIn profile for Betsy Summers.
Betsy Summers previously worked as Head of Marketing, LG Energy Storage Systems at Lg Electronics and Senior Manager, Product & Marketing Communications at Lg Electronics. Betsy Summers holds Masters, Integrated Marketing Communications from Lindenwood University.
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AeroLeads found 2 current-domain work email signals for Betsy Summers. Compare company email patterns before reaching out.
Energetic and passionate senior marketing professional with a proven track record of success in developing strong brands and driving revenue growth. Experienced in developing and executing go-to-market strategies, conducting market research and analysis, and leading product development initiatives. Known for translating and creating strategies into aggressive business plans and increasing brand exposure through integrated marketing campaigns. Skilled in strengthening key internal and external partnerships to drive profitability.Throughout my career, I have led cross-functional teams to increase productivity, collaboration, and meet bottom-line company objectives. I have a progressive career path, with unique experience working in large global organizations and small privately owned, entrepreneurial companies with hybrid marketing models. My expertise spans marketing directly to Consumers, Professionals, and Distributors.CORE COMPETENCIES:Strategic Vision & ExecutionDigital Marketing Strategy Web Optimization SEO/SEMBrand Building & Positioning GTM Planning & ActivationDemand Generation Programs Market Research & SegmentationChannel Program ManagementEnd-to-end Product DevelopmentTraditional & Digital MarketingSales Enablement
Listed skills include Product Marketing, Integrated Marketing, Marketing Communications, Cross Functional Team Leadership, and 50 others.
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Seoul, Kr
Lead the development and execution of brand strategies for a startup division within LG Electronics. Manage go-to-market strategies, public relations efforts, and tradeshow participation. Achievements include enhancing lead generation, securing successful PR and media coverage, and improving customer experience and loyalty.
Seoul, Kr
Led the strategic marketing direction, brand development, and channel management of the US solar brand. Created and executed comprehensive go-to-market programs that build brand awareness, generate leads, and drive sales growth. Responsible for advertising, media, promotions, tradeshows, web, digital marketing, social media and public relations. Led strategic marketing direction, brand development, and channel management for the US solar division. Achievements include developing US brand strategy, introducing new products, and revamping the Channel Partner Program.
Buffalo Grove, Il, Us
Responsible for building the brand globally and accelerating growth in key consumer-facing channels, including Insurance Channel, Mass and Specialty Retail, and E-commerce. Drives direct-to-consumer innovation and pipeline development; leads process for innovation projects and owns consumer market launch and activation. Leverages hospital brand position and deep consumer/channel insights to develop compelling multifaceted marketing campaigns targeting end-user.
Northfield, Il, Us
Provided strategic marketing leadership for $47M business unit specializing in durable medical equipment (DME) for post-acute retail market. Oversaw all aspects of short- and long-term strategic planning, including brand strategy, consumer research, new product development, channel management, promotions, and sales training and support. Identified and capitalized on new and incremental revenue opportunities through sales channels, products, categories, licensing, and business partnerships. Represented DME division, brand, and products at customer line reviews, account status updates, and pitch meetings along with sales SVP, VP, and reps. Collaborated with critical customers including Walmart, Walgreens, Costco, and Amazon. Bridged cross-functional teams of product managers, sales, creative services, and divisions to develop new product innovation and integrated go-to-market strategies.
West Des Moines, Iowa, Us
Led strategic and branding direction (B2B and B2C) for $140M annual revenue operation specializing in durable medical equipment. Managed team of six members to address all marketing communication functions, including graphic design, trade show, web, public relations, and program management. Supervised corporate-wide, cross-functional team, including executive leadership, to develop and implement new corporate identity, positioning, and branding platform across all areas of business. Interfaced with international vendors and external agencies. Ensured alignment with brand and quality standards, defined budgets and timelines, and allocated resources. Executed aggressive, multifaceted marketing campaigns for new product launches integrating catalog, direct mail, digital, trade show, etc.
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Betsy Summers works for LG Electronics.
Betsy Summers is listed as Head of Marketing | Integrated Marketing Communications at LG Electronics.
AeroLeads has found 2 work email signals at @lg.com for Betsy Summers at LG Electronics.
Betsy Summers is based in Greater Chicago Area, United States while working with LG Electronics.
Betsy Summers has worked for Lg Electronics, Ameda, Inc., Medline Industries, Inc., and Briggs Healthcare.
You can use AeroLeads to view verified contact signals for Betsy Summers at LG Electronics, including work email, phone, and LinkedIn data when available.
Betsy Summers holds Masters, Integrated Marketing Communications from Lindenwood University.
Betsy Summers is listed with skills including Product Marketing, Integrated Marketing, Marketing Communications, Cross Functional Team Leadership, Strategy, Management, Advertising, and Brand Development.
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