In my capacity as the CCO of Wise Branding Group (WBG), I lead the development of relevant, differentiated, and market-moving messaging and brand voice engagements. I formed WBG in 2013 after a decade in New York, where I honed my expertise as a Brand Identity Consultant and Creative Director. I work with enterprises - both local and global - collaborating to create strategic Brand Voice, Messaging, and all associated on-brand communications to establish a consistent, compelling, and impactful brand experience for both B2B and B2C organizations.I bring my creative heart and a business head to my work. I partner with my clients to reveal the core strengths and characteristics of their organization, craft a brand foundation that aligns with their authentic capabilities and culture, and then bring that to life through verbal and visual expression. WBG's expertise includes strategic brand foundation work, positioning, visual identity, verbal identity and advertising campaign work across media.Clients range from small to mid-sized local organizations (Skin Type Solutions, Miami Theater Center, Bacardi/Hatuey Beer, IGEA Research), to large, global enterprises (Medtronic, Pegasystems, Cognizant, GE Healthcare). We have deep expertise in Technology, Med Tech, and Telecomm, but work across industries, including Arts & Entertainment, Food & Beverage, and Retail.Formerly, I led the development of voice and messaging as Director of Verbal Identity at Interbrand. Clients include AT&T, AIO Wireless, Citi, Art Basel, BNY Mellon, and Women's World Banking.I previously served as Associate Creative Director/Copy at the nation's leading recruitment agency, TMP Worldwide. There, I led all recruitment advertising efforts for Verizon Wireless.Clients included: Apple, Collective Brands, GE, Verizon.Catch-24 clients: Lufthansa, Oracle, Revolution Health and Carib Beer.Published humor writerStand-up and Solo performer with 9 years' experienceAward-winning script-writer