Leading performance marketing-driven content strategy for a mix of B2B and D2C businesses for the agency.

- Bylines in The Week, VICE, and Lifehacker, among many others. - Served as a senior writer, editor, and community engagement specialist for Rebellious Magazine.- 2022 Eddie Winner — Best Profile or Q&A for a Consumer Publication.

Currently only accepting new clients through Opascope. All skills listed still apply, but with the backing of the full agency.I can help with:- Content and process audits.- Multimedia campaign planning. - Overall content calendar planning: including SEO research, social and email marketing.- Customized consulting, such as how to start a podcast or building the right marketing tech stack.I've also helped clients with custom content creation, search engine optimizing existing content, managing digital events, and creating community and business partnerships.

- Promotion from staff writer and strategist to take ownership over the company's content function.-Planning and execution of quarterly content campaigns, as well as creating and managing the overall content calendar.- Content strategy includes search-optimized blog posts, video and audio-based content, live streams, data storytelling, email campaigns, sales enablement and product marketing deliverables, and more.- Management of 3 freelance contractors and a content marketing agency.- Cross-department collaboration with sales, product, and customer success.- Performance tracking using Google Analytics, Salesforce, HotJar, and other tools.Key Achievements:- 7-figure pipeline creation.- Over 180% increase in demo requests from FastSpring's blog.- Thought leadership campaigns that heavily utilize video interviews helped increase FastSpring’s LinkedIn post impressions by over 40%.- Increased FastSpring’s newsletter performance by nearly 50% which led to 6-figure sales opportunities.

Key achievements:- Led the planning and creation of multimedia campaigns. One campaign increased traffic to a key product page by 842% while increasing the quality and quantity of leads from that page. - Increased the CTR of FastSpring's primary nurture campaign by 5% increase by more closely aligning its messaging to FastSpring's ICP.

I worked directly with B2B and B2C companies and digital marketing agencies to create conversion-minded content and content strategies. Experience working with martech, healthcare tech, localization industry, home services, event marketing, and more.

Taught undergraduate composition and rhetoric courses for two semesters.

Managed the City’s primary website including content, new feature development and staff training. I provided support in the creation, upkeep, marketing and social analytics of the City’s online presence, including secondary websites, social media and interactive applications.I also designed user interfaces, led staff trainings and ongoing staff support for all in-house designed web applications.

Founded the nonprofit to advocate for local music in Bloomington. I managed everything from state incorporation and obtaining federal 501(c)(3) status to board meetings and student internships. I cowrote and edited successful grants, as well as business plans, bylaws and marketing documents. I also created, designed, co-edited and wrote for the organi- zation’s two successful wordpress blogs.