Freelance role at the Global Content Strategy Team, supporting Editorial by creating world class stories, coordinating the planning and execution of editorial content projects and initiatives across the adidas owned channel digital ecosystem (.com, email, adidas app). Main responsabilities:• Co-ordinate Editorial projects, ensuring the smooth running of content through the end-to-end pipeline, from planning and briefing, through creation, to approvals, measurement and optimisation• Work closely with analytics team to develop and expand Editorial reportingCommunication• Communicate effectively with stakeholders to ensure editorial projects are planned and executed flawlessly, guiding stakeholders on dependencies and timelines• Ensure key digital editorial documents are regularly updated and stakeholders are informed and aligned.

My core responsibility was to implement a Consumer Centric Organization, installing new ways of thinking, integrating different areas in the company and leading the digital initiatives for the Dutch market. Responsible for the whole marketing organization, leading a team of +20 people, with 7direct reports. My core areas were Portfolio, Brand content, Digital, Ecommerce, andCustomer Care.

Responsible for the local media budget (on &off) & campaigns local creative content. Responsible for: Black Mirror, Bright, Altered Carbon, 13 Reasons Why & EliteCoordination between internal teams to implement campaigns successfully in the marketAgencies selection & budget management Internal control for market KPIs Implementation of testing activities

Creating creative integrated content for 14 markets across Europe, and managing the Global content creation for the HoReCa Channel, including the first Mixology strategy in the company. My Key duties:-Creation of content strategies (creating the brief, agency management and production)- Development of toolkits and ensure they become a reality helping with the local market implementation- Integrator for the different departments: media/digital/design to ensure strategic consistency in all the campaigns.

As Samsung Digital Marketing responsible I lead the company’s digital campaign creation and execution for every business unit (TV & Audio, Mobile, White Goods, IT…), from the strategic brief until the media plan, coordinating different teams in partner agencies. Owned media are a core task in the company and my role is based in creating customer centric and accurate digital assets, so mantaining our website and mobile site is another of my main responsabilities as well as the local social media strategy communication. Samsung is social so, listening, giving our best answer to our consumers and, of course, entertain them, is one of my priorities. Finally, internal coordination of several digital projects required for improving business, not only at a local level but also in an international basis completes my role at Samsung.

My duties at Tapsa Young& Rubicam included the creation of strategic approaches for a wide range of national clients, specially focused in digital and new media, creating creative briefings, as well as developing new business and the "digitalization" of the agency internally speaking.

Sr. Strategist developing communication strategies for international and national companies. Specially working in Social Influence Marketing for a wide range of clientes. I'm also specialized in analyzing results and creating online contact strategies.

Brainstantsoup was a small local agency (35-40 fte) that gave me the first opportunity as a Strategic planner, where I managed digital strategic projects for P&G brands like Pantene, Gillette, Braun, Max Factor, and where I learnt to feel and live digital and gained a business driven perspective, reinforcing my creativity. During that time I had an important role in developing new business in presentations to senior management in top companies.

Creative copywriter specialized in direct marketing for Pernod Ricard brands, Motorola and KPMG.

Junior copywriter creating concepts for several healthcare campaigns for international brands in GSK, Sanofi.Aventis, etc

Copywriting trainee in Ogilvy in ATL campaigns for ABC Newspaper and Ford Spain.