The Applied Materials MDLx™ Group, formerly MDLSoft, is a team dedicated to the development and deployment of Ginestra™, Applied’s materials-device simulation software. Software simulations of materials and devices are key for accelerating semiconductor technology development. They help expedite both learning (i.e., understanding the device physics and material implications for process improvement) and material/device codesign (material screening, performance optimization).

MDLsoft: The Materials>

Thalia Design Automation Ltd is an Electronic Design Automation solutions provider enabling companies to develop better electronic products faster and more cost-effectively. The company offers innovative products and solutions that help engineers overcome the design challenges they face in the increasingly complex worlds of chip design. Thalia-DA's tools address Analogue, Digital and Power Integrated circuit applications.THALIA's solutions enable customers to Address Design Migration - migration of design from one technology to another Derivatives Generation - Create a portfolio of designs from a base design Rapidly create flavours of IP in different technologies and for different applications - PLL for different frequency Shorten time to market, Reduce design cycles, Quickly analyse if post layout design meets the requirements Generate product Derivates quickly. For instance a family of LDO 100mA, 200mA,500mA Quickly validate if the circuit meets accurate 3/6 sigma requirements Center the design over PVT and 3/6 sigma - Increase yield and reliabilitySpecialtiesEDA, Power Devices design, development, Analogue Design Optimisation, Power Devices development services, Fast Monte Carlo, Analogue Design Value added Services, Technology Porting, Design Derivatives, Worst case corners, Analog design migration, and IP portfolio

Sonics is the leading supplier of system IP, which includes on-chip networks, security, power and memory subsystems. Sonics has long-standing alliances with technology leaders across a number of major, high-growth markets, including automotive, mobile, digital entertainment, wireless and home networking.My role is to manage the sales and technical operations in Europe, Israel and India. I have full responsibility of the region reporting to the Senior VP Sales back in U.S. HQ. Manage 3 local distributors in Northern Europe, Israel and India.Introducing Sonics IC Interconnect and Safety related functionality for the Automotive ASIC Design.

Elektrobit is a developer of embedded technology solutions for automotive and wireless industries. Automotive Software, Wireless Solutions and Wireless Communications the main offered solutions.My role is to consolidate and develop the business in the Italian Market.2009-2010 1 and half year spent to cover part of the French Market (OEM and Tier1 the main target accounts). 2011 Tata and its associated companies (Jaguar, Land Rover and TCS mainly).The solutions offered: SW IP and Engineering Services for Infotainment and ECU. Major customers are Automotive OEM and Suppliers.

Souther Europe Sales Director.Tensilica offers SW development tools as well as IP and associated royalties.My role is to manage the sales operation in Southern Europe building up both the sales organization and customer’s relationship. My main focus is to penetrate the region covering the existing customers and to acquire new one as well. The type of customer are, due to the nature of our products, both small-medium size Multimedia and telecom company as well as major account in the semiconductor segment such as STM, TI and NXP. I have full responsibility of the region reporting to the European Director in UK. Tensilica is an American start-up therefore my role is also to be the marketing leader of the region as well.

Managing all the STMicroelectronics business worldwide with direct responsibility for STM France & North Africa. I was responsible of a team of 12 people, 5 sales and 6 FAE.The reference market was the semiconductor industry in Southern Europe.I was responsible to sell the Software solution as well as the various technical partnerships we established with the customersOrganization: Creation and consolidation of the dedicated STM global account structure, technical & sales, previously not present. The team consisted of 6 technical people + 5 Sales (Italy, France, UK, US and Singapore).Relationship: dealing with Senior/C level management as well as implementation engineers.Growth the business in less than 2 years from 4M$ to 16M$

EDA and Consulting SolutionsResponsible for selling and marketing SW and services solution for the Italian market. Marketing Communication Manager: drive the distribution channel within the Mediterranean countries - Italy (1), Greece (1), Spain (2), Egypt (1) and Turkey (2).Promote and sell EDA & CAD and Web-Base products in Italy.Promote and sell Consulting and Design services.Quota 1999 1.5M$ 107% of plan, Quota 2000 4M$ 78% of plan

EDA tools and Real-Time SW ProductsResponsible for selling the Microtec solutions for the Italian market and managing 4 distributors around the Mediterranean countries.Quota: 1996 117% of plan, 1997 179% of plan

European Automotive Marketing Manager.The heart of this position can be described as segmenting, targeting and positioning the automotive market. The task was to tailor marketing and technical programs to the needs and wants of customer in the automotive market. Positioning and branding the Automotive solutions both in the US, Europe and Japan. The achievement was remarkable: 5X growth in Europe in 2 years. European Marketing Mgr. System Engineering & SimulationPromoted to European Marketing Manager for System Design products.Main function new products introduction, Major Accounts and OEM relationships. Monitor the corporate programs adoption within European subsidiaries including sales tools and training. Guide Europe field marketing team to report the corporate messages to the local sales force throughout Europe. Manage the European Field Marketing - European Business Development Mgr Maintained responsibility for technical support in Europe. Development and introduction of a new family of design products.European Field Product Marketing Responsible for Technical activities in Europe. Leading technical figure among the different European regional offices. Liaisons with US R&D and field application.