Matteo Betti Email & Phone Number

Berlin, De

Berlin, Germany

Berlin, Germany

Manage the graphics team member and report directly to the Head of Marketing.- Create visual concepts- Work on promotional campaigns for both digital channels and our retail stores- Define and develop the visual brand identity- Set guidelines for external partners and content creators in line with the brand identity- Create multi-channel content to support marketing automation and improve the customer journey- Define UX strategies and translate them into a compelling UI solution- Keep the GLAMBOU website up to date by constantly optimising the user experience and ensuring the smooth flow of e-commerce activities- Assist in operational management (e.g. content integration, creation of new categories, coordination of on-site promotions)

Milano

- Creation, planning and management of all adv communications and strategies within the Social Media and New Business division- Management of commercial, institutional and partner adv in line with the overall marketing strategy and brand identity of the Group

Milano, Italia

• Management of digital project in Agile methodology:- Creation of multichannel contents to support the Marketing Automation, improving the Customer Journey, such as DEM, NL, social media, push notification, landing pages - Design prototypes of user interface for responsive landing pages - Support digital campaigns (ADV, Display, Native, branded content) creating ad hoc multichannel contents- Periodical presentation to top management of relevant projects results related to all digital campaigns followed- Management of the relationship with different internal stakeholders and external creative agencies, as well as related budget

• Definition of concepts, guidelines and graphic layouts for digital projects and business presentations• Management of events with sport partnerships (NBA, Juventus and Atalanta) and related relationship with brand stakeholders and creative agencies• Set up and management of television, radio and press campaigns with production companies and agencies • Management of annual budget to support marketing and communication activities for UBI Banca branches

Bergamo, Italia

Lead the company intranet restyling project for all devices, with a focus on the creation of the new App, using an Agile methodology and following all the steps of the project:• management of the information architecture, functional analysis, UX/UI definition with wireframing and prototyping techniques• support the IT team to test and update the new App• creation of the digital brand design system, in order to ensure consistency for all channels• lead innovative research and benchmark analysis to improve the web experience, also managing the related presentation to internal stakeholders• creation of content and master guidelines for all the digital channels

Cesena, Italia

Creation of multichannel creative content for one-to-one communications (DEM, NL), landing pages, ADV banner, digital campaign, physical touchpoints for business events supporting the Trade Marketing activities for international branches.

Brescia, Italia

- Photographer assistant- Photographer and videomaker for products, services.- Lighting for sets- Post-production and photo editing- Creation of graphics for brands

Master Executive Information Architecture & User Experience Design

Master Marketing, Communication & Digital Strategy

Bachelor'S Degree