Bettina Cetraro D'Elia Email & Phone Number

Montevideo, Uruguay

Montevideo, Uruguay

Bayer's priority is to ensure patient safety by evaluating and ensuring that thebenefit/risk profile is favorable to the patient thus ensuring the safe and appropriateuse over time of the company's products.Responsible for Pharmacovigilance Uruguay working toward excellence to ensurethe safe and appropriate use and the long-term medical potential of company'sproducts. Directs, manages and improves all Pharmacovigilance activities for BayerPharma and Consumer Health portfolio according to the Uruguayan legislation andas devolved from Global Pharmacovigilance. Provides medical safety governance toprotect the patients, the products and the Bayer Group with special focus onColombia's public health needs. Assures compliance with national and relevantinternational drug safety regulations.• Regulatory submissions (Adverse events, Added reports PSUR, DSUR, Risk Management Plans) according to local regulations• Patient Support and Reimbursement Programs (Reconciliations, Spot QC, Plausibility Checks• Training• Inspections and Audits• Literature screening• Social Media/Webpages /Apps (reconciliations, Spot QC, disclaimers FV)• Contracts• Local Issue Management • Quality Assurance• Among othersOverall Pharmacovigilance accountability in Uruguay, supporting and fosteringBayer Pharmaceuticals, Consumer Health and Radiology to reach the financialobjectives whilst operating in a fully ethical manner, by developing and implementingby developing and implementing pharmacovigilance strategies and activities thatcontribute to the business. Working together with PVCHs in the region to achievehigh performance at the regional level and collaborate with Global Projects.

Montevideo, Uruguay

In charge of the Long Active Contraception: Mirena and Jaydess (entire portfolio of gynecologists in Uruguay). Responsible along with the business area of launching Bayer Jaydess new SIU in Uruguay. Used consistent hard work, strategy, coordination and planning skills to achieve results according to the Launch of Jaydess in Uruguay: maintained the leadership in the Uruguayan Anticonceptive Pharmaceutical Market. Provide information and scientific opinion of the products mentioned aligned to compliance and in accordance with the Brand Plan. Collaborated with Business Areas to achieve the results.

Urugugay

• Scientific reference between Bayer, the physician and the Uruguayan Institutions.• Provide information and scientific opinion of the products aligned to compliance and in accordance with the Brand Plan.• Research and offer information related to the different products, according to the latest scientific publications.• Identify and establish scientific link with local and international Opinion Leaders.• Develop scientific activities and create awareness about different diseases.• Training of the sales force and internal staff.• Support for Patient Support Programs: neurology, ophthalmology and hemophilia.• Elaboration of Annual Brand Plan in conjunction with Marketing.• Promote and generate scientific activities (Symposiums, Ad. Boards, Meet the Expert) for new indications or launches of the different products.• Support Marketing provide training on different pathologies and relate products, review of promotional materials. • Provide support and training to patient support programs and Call Center.• Active participation and support in local and international congresses.• Scientific support and preparation of materials for new products.

Montevideo, Uruguay

• In charge of Neurology, Hemophilia and Ophthalmology areas.• Marketing tasks for Betaferon® (Neurology) and Kogenate® (Hemotherapy) products.• Coordination and active participation of events for physicians and Patient Associations.• Support for Bayer Patient Support Programs for People with Multiple Sclerosis and Hemophilia.• Participation in National and International Congresses.

Montevideo, Uruguay

• In charge of Diabetology and Endocrinology areas. Administrative tasks and customer service.• Marketing tasks for products for people with diabetes. In charge of the Patient Support Program for people with diabetes. Coordination of Activities with Diabetes Patient Associations. Participation in National and International Congresses.• Co-author of the Book/Agenda “DIABEDIARIO” with Endocrinology physicians, Nutritionist and Psychologist, an interactive guide for Diabetic Patient (nutrition, self-care, medication, emotional health, among other topics related to Diabetes).• Member of the first “Club de Cocina y Nutrición” (Club of Cooking and Nutrition) in Uruguay in association with the Diabetic Association patients for children and adults. Diabetes awareness co-working with Nutritionist, Physicians and Psychology.

Montevideo, Uruguay

Administrative support for the Division. In charge of Customer Service. Responsibleof the Diabetes Care Call Center. Coordination and active participation of events for Physicians and Patients.