Youtell is a production company for private and corporate filmproductions. It produces high quality, reality based filmproductions for e.g. websites, dvd's, events and salesmeetings. For private occasions we make The Movie Of Your Life. For special family moments such as a retirement, an anniversary, a special birthday, a marriage or the birth of a 3rd or 4th generation in the family.Learn more about this unique company at www.youtell.be

Media and marketing consulting• Specialised expertise in cross media development, media brand creation, new media development (online en mobile) and digital television• Presentations and key note speeches in relevant business areas• Analysis and creation of communication strategy• Analysis and creation of strategic marketing plan• Management of creative professionals in the media industry

Objectives• Creating a vision and strategy for the development of New Media at VRT• Building an internal and external network of New Media expertsResponsibilities• Editing a vision note and strategic plan 2007-2011• Developing yearly 10 leading edge projects on Internet and Mobile• Developing communication and training plan for new media skills at VRT• Developing a cross media strategy for all radio and television brandsAchievements• Projects : 16+ : user generated content, Groeninghe Museum : mobile content on PSP, Tour 2007 live : mini site with live streaming and intuitive search engine, Start to Run : new podcast content, KetnetKick 2.0 : online multipayer gaming for children, Toyinima : User gen for children• Project life cycle for Internet and Mobile content production• Project Life Cycle for cross media content production• Vision Note New Media at VRT 2007-2001

Objectives• Keeping TV1 the biggest television channel of Flanders• Reorganising the internal structure and processes• Building a future and clear mission for the next 7 years• Competitive positioning of TV1 next to the commercial family brands of SBS and VMMa (VTM and VT4)• 06/2005 – 01/2006 Brand Manager of Ketnet, strengthen market share and positioning of the children’s channelResponsibilities• General management of TV1 (scheduling, acquisition, finance, HR, marketing, communication)• Member of Management Committee of television• 06/2005 – 01/2006 general Management of KetnetAchievements• Biggest change project I undertook (TV1 → één), change project with 350 programme makers and several production companies (new schedule, new name, new branding) • Creation of a set of brand values• Innovation of Ketnet and the creating of two sub brands (K’tje for 2-5 year old and NT for 9-12 year old)

Objectives• Continuing market position of Canvas and Ketnet• Training management skills• Develop general management skills (member management committee of television)Responsibilities• General management of Canvas and Ketnet (scheduling, acquisition, finance, HR, marketing, communication)• Complementary positioning of Canvas next to TV1 (main television brand, family channel)Achievements• Continuing market share Ketnet at 50 %• Increase market share Canvas 8,5 % → 9,5 %• Event programming and styling for the celebration of Canvas’s 5th anniversary• Creation of a set of brand values (alert, classy, smart, brave, stimulating)• In short term (I stayed in position only six months) building a respected team with greater self esteam

Objectives• Strenghten market position of Canvas and Ketnet• Knowledge of building an in depth information and intellectual entertainment television channel• Develop general management skills (finance, people management, leadership)Responsibilities• Scheduling• Acquisition of documentaries, fiction and entertainment formats• Budget control, HR and facilities (studio and editing)• Market analysis• Advisor of content production teams• General Brand Manager of KetnetAchievements• Increase market share Ketnet 40% → 50 • Increase market share Canvas 7,5 % → 8,5 % • Creation of a metaphore (“climbing a mountain”) meant for the creative inspiration of the production, communication and marketing teams• Member of jury committee medical and social projects Foundation Koning Boudewijn

• Rejuvenation of Ketnet• Managing skills in a small production area• In depth experience with chilren’s as media consumers and their stakeholders (parents, education, politics)Responsibilities• Change project Ketnet for a younger target group (main target 5-8 years in stead of 10-16 years)• Scheduling Ketnet (4 hrs. daily, 16 hrs. weekend, holidays)• Commissioning children’s programmes (internal production and external production companies)• Acquisition of children’s programmesAchievements• Increase market share Ketnet 25% → 40%• Creation of a set of brand values (fantasy, fun, safe, among friends, real and adventurous)• Creation of a methaphore (“ball bath”) meant for the creative inspiration of the production, communication and marketing teams• Building a strong dynamic team• Vice President Children’s Group EBU (European Broadcasting Union)• Skills in managing press attention