Bettina G. Email and Phone Number
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A highly collaborative, empathetic and entrepreneurial leader with a track record in founding and growing companies, building high-performing teams and providing mentorship to climate tech companies. Built and scaled two leading marketing agencies in climate tech, playing a key role in company strategy, management, and revenue growth, while also fostering a life-friendly culture. Deep climate tech experience and broad industry network gained through advising high-growth startups while at Alder and ImpactB2B, as Cleantech Open’s National Marketing Chair, as guest lecturer at Presidio Graduate School and as advisor and mentor for various climate tech accelerators and incubators.Keywords: Entrepreneurship, strategic leadership, company management, revenue growth, team building, sales, marketing, communications, go-to-market strategy, product marketing, fractional CMO, interim CMO
Leaf Local Ecology Agriculture Fremont
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Director Of Strategy, Development And MarketingLeaf Local Ecology Agriculture FremontFremont, Ca, Us
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AdvisorAlder & Co. May 2024 - PresentPortland, Us- Advise the senior leadership team on strategy, sales and people/culture -
Partner & Chief Growth OfficerAlder & Co. May 2021 - May 2024Portland, Us- Joined as a partner in May 2021 - Co-led all aspects of company strategy and management- Led sales and marketing, driving average annual revenue growth of 300%- Advised climate tech clients on go-to-market strategies and demand generation - Defined the company culture and built a high-performing team
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Climate Tech Startup MentorUnreasonable Apr 2021 - PresentBoulder, Colorado, UsI advise growth-stage climate tech startups and scaleups on go-to-market strategy, sales & marketing alignment and effective demand-generation campaigns. -
Founder & PresidentImpactb2B Mar 2020 - Apr 2021- Led all aspects of company founding, management, sales and client services- Grew company from zero to $100k+ in revenue- Built a team of trusted collaborators (creative freelancers, advisors, partners) to service climate tech clients across energy, transport and built environment- Orchestrated the merger of ImpactB2B with Alder in May 2021 to form the leading woman- & minority-owned marketing agencies in climate tech -
Founder, Editor-In-Chief, ActivistBluegreen.Blog Apr 2019 - Apr 2021www.bluegreen.blog is a blog and eco-activism platform that I run for zero waste living in the Bay Area. It provides useful tips on how to eliminate trash from your life. I also give talks and run events on zero waste, most recently at Adobe HQ and Blue Shield of California. -
Director, Global Marketing CommunicationsMajorel Jul 2018 - Mar 2019Luxembourg, LuI was part of the core team that worked on the creation of a new brand for a new global leader in customer experience, and the launch campaign for Majorel - a JV between Arvato/Bertelsmann and the Saham Group. -
Director Marketing CommunicationsArvato Uk Oct 2011 - Jun 2018Datchet, Gb- Responsible for marketing & communications across North America, the UK & Ireland and the Philippines- Reporting directly to the board, worked with the CEO and company leadership to craft strategies and narratives that engage employees, customers, policymakers and investors - Led all external and internal marketing & communications strategies, managing internal teams and external agency partners- Introduced a sophisticated B2B demand generation approach to drive revenue across tech, automotive, retail and public sector verticals -
Director Government RelationsBertelsmann Nov 2009 - Sep 2011Gütersloh, De- Developed Bertelsmann's environmental strategy and co-chaired the company's BeGreen team- Represented the company’s interests through effective government relations initiatives -
Manager Corporate Communications / Public AffairsBertelsmann May 2008 - Nov 2009Gütersloh, De- Supported Bertelsmann's global re-brand in 2010- Relaunched Bertelsmann's Corporate Social Responsibility portal on time and on schedule - Composed executive briefings on political and economic issues for the CEO
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Marketing Communications ManagerT-Systems Enterprise Services Gmbh Aug 2004 - Jul 2007Frankfurt Am Main, De- Developed marketing strategies and sales material for ICT outsourcing solutions- Wrote press releases, by-lined articles and case studies for industry media- Supported a project to integrate and streamline the company's various websites into one global portal
Bettina G. Skills
Bettina G. Education Details
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University Of HohenheimCommunication Sciences -
Vc LabVenture Institute
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Sciences Po BordeauxJournalism
Frequently Asked Questions about Bettina G.
What company does Bettina G. work for?
Bettina G. works for Leaf Local Ecology Agriculture Fremont
What is Bettina G.'s role at the current company?
Bettina G.'s current role is Director of Strategy, Development and Marketing.
What is Bettina G.'s email address?
Bettina G.'s email address is be****@****o.co.uk
What is Bettina G.'s direct phone number?
Bettina G.'s direct phone number is +4414122*****
What schools did Bettina G. attend?
Bettina G. attended University Of Hohenheim, Vc Lab, Sciences Po Bordeaux.
What are some of Bettina G.'s interests?
Bettina G. has interest in Civil Rights And Social Action, Politics, Education, Environment, Human Rights.
What skills is Bettina G. known for?
Bettina G. has skills like Corporate Communications, Strategy, Public Relations, Marketing, Internal Communications, Management, Communication, Strategic Communications, Digital Marketing, Media Relations, Social Media, Marketing Strategy.
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