Bettina Perry Email & Phone Number

San Francisco, California, United States

• Advance the attainment of business goals and objectives by crafting high-impact business and product growth strategies in line with market/technology trends; leverage key market, customer, and competitor insights to secure a strategic advantage, capitalize on trends, and maximize outcomes through segmentation and differentiation.• Determine and address resource and staffing needs in close collaboration with people and financial teams, including supporting headcount planning, organizational design, talent acquisition, and performance improvement initiatives. • Deliver high-quality administrative support, including participating in and facilitating BOD meetings and ELT meetings, managing logistics, delivering presentations, and other executive communications.• Handle all aspects of budget control, oversight, and optimization and P&L management, maintaining a strategic focus on cost efficiency; acted as interim CFO managing a pre-seed budget of $500k.• Work with the ELT on enterprise-level communications to ensure alignment with strategy and effective prioritization. • Ensured optimal profitability by producing pricing & packaging (P&P) models for the entire suite of B2B/B2C products in line with brand standards and key marketing initiatives, directly contributing to the development of consistent and impactful brand messaging across all channels.

San Francisco Bay Area

• Performed in-depth reviews of current-state business processes and performance to identify strengths and opportunities for improvement; conveyed recommendations to stakeholders clearly and concisely.• Crafted innovative and impactful strategies spanning go-to-market planning, capacity management, resource allocation, investment prioritization, and more.• Served as a strategic advisor and operational partner to the SVP and two AVPs within the North American nonprofit vertical; provided data-driven insights and recommendations to ensure sales success.• Provided precise booking forecasts to the executive team to support informed decision-making in addition to engaging with finance, HR, and GTM leadership for data-driven and growth-focused strategic planning.• Conducted comprehensive analysis to shape strategic decisions and formulate business cases for new sales specialist roles, territories, TAM expansion, or investments.• Owned GTM attribution model and annual GTM planning to drive results, including goal setting, plan vs actuals, budgeting, sales territory definition, account assignments, and opportunity consulting.• Directed and set regional business cadence by facilitating pipeline meetings, conducting territory reviews and quarterly business reviews (QBRs), and performing forecasting activities.• Provided dynamic, high-quality leadership to two direct reports, including providing training and mentorship and evaluating performance to drive operational excellence.

San Francisco Bay Area

• Spearheaded the creation of impactful and robust reports, scorecards, dashboards, and advanced analytics to strengthen transparency into sales performance, forecasting, pipeline management, account management, product performance, and other key business drivers.• Promoted a collaborative work environment centered around transparent communication and continuous learning by establishing channels for information sharing regarding key projects, problem-solving best practices, and more.• Conveyed complex information to both technical and non-technical stakeholders by delivering informative presentations, such as quarterly business reviews (QBRs), annual go-for-growth initiatives, and weekly updates regarding performance, historical performance, wins, and losses.• Bolstered revenue generation and sales outcomes by leveraging data to improve go-to-market strategies, market segmentation, investment prioritization, resource allocation, quotas, and more, culminating in 85% of related sales staff achieving or exceeding annual targets.

San Francisco, California

• Partnered cross-functionally with distribution, sales operations, sales strategy, customer success, marketing, and finance teams to provide recommendations for revenue and productivity enhancement based on data-driven insights.• Drafted and prepared detailed reports outlining monthly, quarterly, and ad-hoc metrics for the CFO, successfully guiding effective resource allocation and planning.• Analyzed and produced recommendations for product pricing and segmentation optimization to CRO.• Deepened insights into sales performance, issues, and forecasts by producing high-quality data models, reports, and dashboards as well as establishing and integrating KPIs into Salesforce dashboards and scorecards to enhance organization-wide performance.

Emeryville, Ca

• Worked cross-functionally with product sales leaders and other stakeholders to strategize and complete valuable analytical projects focused on refining go-to-market strategies and initiatives.• Gained hands-on experience handling and analyzing complex datasets while analyzing inventory data with 80K+ products; compiled data into detailed reports, dashboards, and presentations to guide effective decision-making.• Generated $100K in inventory cost savings for the company within six months by independently identifying the need for, planning, and executing variance analysis projects.

Ottawa, Canada Area

• Entrusted with delivering value-added support for multinational trade agreement negotiations worth more than $3.6B annually by providing strategic guidance to executive stakeholders.• Demonstrated meticulous attention to detail while overseeing $3M in quarterly export tax revenue disbursements inclusive of producing break-even models, addressing external stakeholder input, and analyzing and tracking operating costs, revenue risk, and recipient allocation.• Protected the interests of Canadian Consulates during bilateral U.S.-Canada trade issues by crafting and implementing impactful advocacy communications; showcased exceptional public speaking abilities while representing Canadian forestry firm interests at international roundtables and negotiations.• Compared business strategies with KPIs to ensure alignment and guide business decision-making.

Executive Education, Artificial Intelligence: Business Strategies And Applications

Executive Education, Business Analytics For Leaders

Gain competitive advantages by capturing data-enabled business opportunities Create data-based decision-making models across your.

Certificate, Data And Disruption: Mastering Ai And Machine Learning For Finance

Recognize finance’s role in the AI productivity boom. Build effective data strategies with the help of new AI models. Use AI to automate.

Bachelor Of Business Administration - Bba, International Business/Trade/Commerce

Certificate, Foundations Of Business Strategy

Certificate, Fundamentals Of Quantitative Modeling

Ranger Rank

Data Analytics, Certificate

Use Excel, SQL, and Tableau to spot trends and drive business decisions with real‐world data. Confidently make — and defend — critical.

Introduction To Python

International Relations

Activities and Societies: Varsity Womens Wrestling Team, U of C Snowboard Club