Mike Bettison Email & Phone Number

Saint Paul, MN, US

Minnesota, United States

Oversee marketing operation capabilities for Assessment division. This includes marketing automation, demand generation, paid media planning, and marketing analytics.

Minnesota, United States

Oversaw global team responsible for digital brand experience (web, e-mail, and social), marketing analytics, marketing operations, and demand generation within Wiley's Professional Learning and Talent businesses. Digital Brand Experience: Led team responsible for all digital marketing collateral including websites, e-mail, social media. Included defining.

Greater Minneapolis-St. Paul Area

Greater Minneapolis-St. Paul Area

Marketing Leadership: Oversaw all paid, earned, and owned marketing channels for non-profit organization with $10MM in annual revenue. This included paid social, email, SEO, Display, YouTube, and SEM. In first year, drove platform growth by 4%, reversing a multi-year trend of declining usage. Oversaw campaign asset production and media strategy, working.

Greater Minneapolis-St. Paul Area

Develop, manage and implement overall customer ecosystem strategic plan including user segmentation, marketing campaign strategy and execution, product requirements, channel integration, and business intelligence and measurement.Lead the vision to propel Healthcare Outreach and lead generation referral programs to identify, motivate and empower the most.

Greater Minneapolis-St. Paul Area

Digital Marketing Strategy: Oversaw website (Walkerart.org) redesign project with a focus on improving sales from local audience segments. New Website saw 17% increase YOY in visits from priority audience (ticket buyers), a 78% increase in social and e-mail sharing, improved site speed and mobile optimization. Marketing Operations: Managed maintenance and.

Minneapolis, MN

Content Strategy: Created and implemented a new digital marketing strategy for brand in Brazil which doubled reach over prior year, reduced cost per impression by 50% and drove YOY increase in product sales for their key seasonGlobal Search Strategy: Defined and implemented brand keyword coordination resulting in more accurate and local search results for.

Minneapolis, MN

• Digital Platform Leadership: Oversaw the Betty Crocker digital platform including: marketing, product development, website, mobile apps, social media, content strategy, search marketing and partnerships; achieved.
• Social Media Strategy: Drove editorial strategy and planning for all channels including Facebook, Twitter, Pinterest, and Instagram to ensure consistent voice with website and email newsletter and resulting in higher.

St. Paul, MN

Enterprise Leadership: Led creation, production, and maintenance of 22 different websites and grew overall reach to one million unique visitors per month. Program Development: Oversaw launch of podcast program launch resulting in dramatic increase in overall reach and brand awareness Public Broadcasting System Advisor: Served on a CPB funded national board.

New York, NY

Responsible for all technical aspects of content and digital agency. Hired and managed programming, technical, and design staff for a wide variety of web sites. Clients included: Time Inc, PBS, Lifetime Television, HBO, Global Crossing, Discovery Channel, Quokka Sports, and Nickelodeon.

New York, NY

Consulted on project production processes and production staff planning for Time.com. Responsible for all audio/video/ShockWave development for Time Magazine’s web-site. Also did field recording, photography, and reporting for Time Daily, the daily news installment of Time.com. Award winning web sites include: http://www.time.com

New York, NY

Responsible for all facets of production for consumer broadband service. Initial development duties included: designing computer workstations and audio production facility. Production tasks included: building software tools, creating reusable code libraries, and producing all music and voice-over for broadband service prototypes.

New York, NY

Developed and designed interfaces, applications, and database models for interactive television using MacroMedia Director and Lingo. Worked closely with graphics, audio, and programming personnel to manage all levels of prototyping and concept presentation. Designed AT&T's prototyping workstations, which included the use of laser disc players, NuVista+.

M.P.S, Interactive Telecommunications

Activities and Societies: Awards: TSOA Graduate Scholarship, Winner-Interval Research Design Competition, Master's Thesis: The Roving.

Bachelor Of Music, Music Production And Engineering